Rowlene On 11:11, The Music-Making Process And Her Message To Female Musicians

Rowlene / 23 / Singer & Songwriter

How did you break into the music industry?

I broke into the industry about four years ago when I did a feature with Nasty C’s debut album ‘Bad Hair’, titled Phases. Everything since then has been smooth, musically. It has been organic working with people that align with my purpose since 2016/2017, it’s been a dope experience.

You’ve gained so many fans, how do you manage to stay consistent?

They are loyal, it’s so crazy. I check in on them and always make sure I’m mindful of what I post. I try and be a good example and stay positive. I also try and make them see how important affirmations and manifestations are, that’s how I came up with the “11:11” title.

Making music is a process, how do you find never-ending inspiration?

My friends are very inspirational and dope. Whenever I feel like I am in a space where I can’t create music or do something that makes me feel good, I spend time with them and I’m inspired because they are always creating amazing things.

What’s your playlist looking like at the moment?

My playlist looks pretty hectic right now, lol. I love that my Spotify curates playlists for me by the way. I listen to Jazz, Blues and 80s music. Artists such as Jhene Aiko, Billie Eilish, Stevie Wonder and Luther Vandross are some of my favourites, it’s also a combination of how I grew up as well.

Your album 11:11 dropped this month, what can fans look forward to?

It’s a great body of work, I’ve put a lot of time and effort on it, I worked super hard on this album.

Do you have any special career moments?

Definitely the traveling and getting to meet creatives…oh and the free stuff, I love the free stuff.

What’s your wish for South African female musicians?

I wish they were more determined and understand that they don’t need validation from this male-dominated industry to be dope. I wish they’d do a lot more things for themselves, be proactive and stop expecting things.

You’ve also dropped singles that have been making waves, do you have a favourite one so far?

Right now it’s ‘Sunday Morning’, but it changes with time.

Any exciting news you’d love to share with your fans?

I’ll be doing my first album launch, I’ll promote it on my social media platforms. A lot of things are coming up to launch the album, all details will be on my social media.

Follow Rowlene!

Instagram: @rowlene_sa

Twitter: @Rowlene_SA

Facebook: @RowleneSA

-Bridgette Makhela

T’neeya On Music, Joli, A New Album And Her Time In South Africa

T’neeya / Singer & Songwriter

Did music choose you?

100% and I’m so grateful it did! Wouldn’t have it any other way.

The best thing about your journey so far?

Meeting new people from different backgrounds and cultures, sharing my music with my audience, connecting with amazing artists and just overall getting better at my craft.

How would you describe the music you create?

It’s a blend of Afro Pop, Soul and R&B. I sing/rap in English, French and Pidgin.

Your song ‘Joli’ has been making noticeable waves, what’s the message in there?

It’s a feel good song. A nice uplifting blend of melodies you could easily vibe to in a bar, club or on the highway. In this record I’m talking to a “joli gars” which means pretty boy, basically expressing my feelings for him!

Your thoughts on African music in general?

Proud to be part of the movement, we have a lot to offer and it’s only UP from here!

What are the positives that you have experienced during this pandemic?

Taking some time for myself. Self-love has been eye opening!

How would you describe your time spent in South Africa?

Too short!!! I wish I stayed longer! I loved everything from the people to the culture to the street wear fashion! Can’t wait to go back!

Any new material you’re working on?

My first album, my baby!!! Can’t wait to share when the time is right. Stay tuned.

What would you tell aspiring female artists?

This is what I would advise any artist: Believe in yourself, surround yourself with the good people and never give up!

 

Follow T’neeya!

Instagram: @tneeya

Twitter: @tneeyaofficial

Facebook: @tneeya1

 

-Bridgette Makhela

Nomuzi “Moozlie” Mabena On The Come Up, Making Music And What The Industry Lacks

Nomuzi “Moozlie” Mabena / 27 / Recording Artist

It’s Been A Minute: You’ve been in the industry for a a while, how has the journey been?

It’s really been exciting. Lots of highs and lows, plenty of lessons learnt and priceless memories to last a lifetime.

Something New: ‘I’m A Star’ just dropped recently, what’s the message there?

I think the title says it all, just letting people know I’m a star!

A First: What are you still jamming from your debut album ‘Victory’?

‘Vatel’ will forever be on my playlist, but ‘Victory Anthem’ featuring Tribal has been really great during these crazy times.

A Woman Of Many Talents: What do you enjoy more, TV or making music?

Making music.

Coming To You Live!: The one thing you still get nervous about at live performances?

I’m not sure if nervous is the right word but you always want the crowd to engage and enjoy your performance. You always want people to like what you’ve got to offer.

If Only Ya’ll Knew: The dopest thing to happen to you in your career so far?

I could tell you but I’d have to kill you. I’ve worked with some of the biggest stars both locally & internationally so just know I’ve got behind the scenes stories for days, lol.

Preach Sister!: What does the South African entertainment industry lack?

Wow, there’s a lot honestly. Our industry is still young and although we’ve come far, we still have a long way to go. True costing for work being one of them, it’s high time we all got paid our worth. Not only the people on screen, but those behind the scenes too. There’s a big shift that needs to happen.

There Can Only Be One: Fashion or Friends?

Friends. You can always steal their clothes, that way you have both.

The Come Up: What advice would you give to anyone trying to build a lasting brand?

Think about who you want to be in the future and think about who you are now. A perfect blend of both those people authentically shining through will always be relatable no matter what stage you’re at, and give yourself room to grow as a person.

 

Follow Moozlie!

Instagram: @moozlie

Twitter: @nomoozlie

Facebook: @Moozlie

 

-Bridgette Makhela

Ami Faku On Music, Ebhayi And Imali Album

Amanda “Ami” Faku / 26 / Musician

Your music has fast taken the South African industry by storm, was this always your life plan?

It has been the dream, but you never really know so you always hope for the best. I am happy that the plan we had with my team actually worked out.

What does music mean to you?

Music for me is a human need. I define it as that because I always need music when I feel a certain way. It helps us function through life, it’s what we all need as humans and it’s what we connect with. It gives us hope and dreams, it’s such an important part of life.

What’s your favourite song at the moment from your album ‘Imali’?

I can’t really say I have a favourite song on the album, every song has such a special and significant meaning for me and why I made each song so it’s always difficult for me to answer such a question but I would pick ‘Ndikhethe Wena’ as it was the first ever single that introduced me into the industry.

What would you call your genre of music?

I would define my genre of music as Modern Afro Soul, that’s the kind of music I make.

What do you think South African musicians still need to learn?

We need to take collaborating with other artists (even if it’s through writing) very seriously. Being involved in the creation of your songs, knowing what you want and establishing your own style as an individual is something that we need to do more as South African musicians.

Any collaborations you’d like to be a part of?

I would love to be a part of any collaboration that I feel can see me grow as an artist, I’m open to any collaboration with anyone that I can find useful at that moment.

 Your ‘Ebhayi’ music video is truly beautiful…what’s the message there?

The Ebhayi music video portrays how I am happy when I’m back home, and how much home gives me strength and courage to continue working towards my dreams.

The one person that inspires you?

I’m inspired by a lot of people, I genuinely don’t just look up to one person. A lot of people have important roles in the journey of who I want to be. Caiphus Semenya, Chrronixx and H.E.R are some of the artists that inspire me.

Any exciting projects you’re currently working on?

Currently I’m just trying to do music, just like with my first album. I’m not trying to rush or have a deadline, whenever I feel like it and whenever I find time to do it.

How was your life like this time last year?

This time last year I was still creating music, trying to figure out my place in this industry and still trying to introduce myself. I look back now and it’s so amazing to see how many things have happened in a year.

 

Follow Ami Faku!

Instagram: @ami_faku

Twitter: @Ami_Faku

Facebook: @AmiFakuMusic

 

-Bridgette Makhela

Castle Lite Unlocks Cardi B In Mzansi This June!

 CASTLE LITE UNLOCKS CARDI B IN MZANSI THIS JUNE, OKURRR!

Africa’s biggest supporter of Hip-Hop culture, Castle Lite has sent chills throughout the continent as they revealed that ground-breaking rapper, Cardi B will headline this year’s Unlocks experience.

Set to perform at the TicketPro Dome in Johannesburg, South Africa on 12 June 2020, Cardi B is one of the most sought-after voices in global Hip-Hop yielding a Grammy award and a world record for the Most Simultaneous Billboard US Hot R&B/Hip-Hop Top 10 entries by a female. This year, Castle Lite is proud to have her headline the Unlocks experience as it celebrates its 10th year.

This is a big year for Castle Lite Unlocks as the brand not only celebrates a decade of making a bigger contribution to African Hip-Hop than any other brand, but also a decade of having given local fans of the genre, a once-in-a-lifetime opportunity to see their favourite chart-topping stars such as Drake, J Cole, Chance the Rapper, Kanye West, Travis Scott, Post Malone, and Meek Mill. And now Cardi B’s performance marks a triumphant 10-year anniversary of the Unlocks experience.

“Castle Lite prides itself in not only being a market leader in the beer category, but also in our commitment to making a positive contribution to African Hip-Hop culture. We couldn’t be more excited to reveal the multi-award winning Press hit-maker, Cardi B as this year’s headliner,” said Castle Lite Brand Director, Silke Bucker.

The brand made the big reveal on Thursday, 20 February after having given loyal Castle Lite Unlocks fans an exclusive first dibs at Early Bird tickets to the 2020 experience. The internet was a buzz with news of Unlocks 2020 tickets being sold from as little as R50.

Devoted fans of the Castle Lite Unlocks movement purchased their Early Bird tickets prior to finding out who this year’s headlining act would be. This dynamic pricing model gives our consumers the ultimate opportunity to experience Castle Lite Unlocks for a fraction of the regular cost while relying on the concert’s reputation to bring the biggest stars in the world to South Africa.

The campaign saw tickets at each phase selling in a record-breaking 10 seconds and sky-rocketing www.castlelite.co.za to the 4th most visited site in the world by number of visits and is now the most visited site in Africa. At any given moment, 10s of thousands of Hip-Hop lovers camped on the site in hopes to snatch one of the Early Bird tickets.

Consumers who missed out on this feast of Early Bird tickets can purchase their concert package deals at their full retail price starting at R690 from www.castlelite.co.za as of Friday, 21 February 2020.

For more information check out www.castlelite.co.za or follow the official social media pages:

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

#CastleLiteUnlocks

Bridgette Makhela

 

ASA On New Music, Touring Africa And How She Got Discovered

ASA /  Singer, Songwriter & Musician  
 
You’ve recently had a busy time touring South Africa and Namibia, how do you prepare your performances for set shows? 
I warm up two hours before the show, then stay totally quiet for fifteen minutes before show time to visualize myself on stage.
Africa loves you, do you believe your music speak to fans beyond the continent?
Yes it does speak to fans beyond the continent.
How does a typical day look like for you?
A typical day for me is waking up at 5:30am, reading for two hours, then having coffee with Oma (my dog) next to me. Work out and then write in the studio until 3pm, then do some riding, painting, chatting or watch movies, it all depends on my mood. 
Your latest single, The Beginning, what’s the message there?
It is about pausing in life, in love and however the words speak to you. I don’t really like interpreting songs, as they mean different things to the listener. 
How did you get into the music industry?  
I had been writing songs and performing before I traveled to Paris. I got discovered by an Artist & Repertoire in Paris while performing and then got signed.
Anything exciting coming up that fans can expect from you?
I have just released ‘The Beginning’, the first single from my fourth studio album, which will be released in September.
 
What have you learnt from your journey in the industry so far? 
Always have the right and truthful people around you, it helps keep you grounded. 
Your advice to the young female out there inspired by you?
Be YOU! Never let anyone tell you what your story should be.  
Follow ASA!
Instagram: @asaofficial
Twitter: @Asa_official
Facebook: @asaofficial
Bridgette Makhela 

Khai Swartz On House of Velour, Fashion And Being A Young Designer

Khai Swartz / 24 / Designer & Founder of House of Velour

You’re a young female making moves in the fashion industry, has this always been your dream?

Definitely, ever since I was a little girl I always knew I’d work in the fashion industry.

How did House of Velour come about?

I studied a BBA in Media at Lisof, worked for two years at Studio Space Pictures as a Production Assistant and decided I wanted to do my own thing. What better than going back to my roots? Fashion! I love working with different fabrics and textiles, so I started making my own clothes and posting them on social media. I then got the opportunity to work with Moozlie, and since then I’ve been making pieces for people who work in the entertainment industry: Musicians, Presenters, Actresses, Social Media Influencers, etc.

Who’s your target market and why?

My target market initially was influencers, I believed that if you influence the influencer, then the influencer will influence the public, if you get me. It now ranges from young to older people, whether they are creatives or work in the corporate industry, individuals who are bold and enjoy being daring, feeding their alter egos, love dressing up and stealing the show wherever they go, at an affordable price.

What’s the process like when creating a piece for a client?

The client has the option to see my designs online, and can alter it to their requirements. We make custom made garments too, it all depends on the client really.

How does House of Velour stand out from other designer lines?

HOV currently has it’s own aesthetic that nobody else really has. We have an old Hollywood twist to things, 90s Black Excellence vibes with a modern twist of colour. For example, with fur trench coats, HOV’s trench coats are baby blue. Eccentric colours.

  

What’s your plan for building a lasting, fashionable brand?

Just to stay relevant, keep up with trends but design my own twist to things of course, then hopefully open a boutique in the near future.

What would you like House of Velour to resonate with within the industry as a whole?

Class. Opulence. The Versace of designer lines!

How does a typical day look like for you?

I work alone. I have seamstresses in Town and Randburg that constantly work on my garments, turning my designs into reality. I wake up at around 9am, check on my seamstresses, have fittings throughout the day, then if I have time, go have lunch with friends then get back to delivering garments, all while having photo shoots and sending quotes, lol. My days are busy but I love what I do. Always up and down.

What’s still missing in the South African fashion industry when it comes to opportunities for the youth?

Exactly that. Opportunities for the youth. People believe in you and your dreams, however, they don’t like to assist up and coming artists with a monetary injection to help them grow and sustain their brand and that’s what I’ve mainly struggled with, especially men who have the ability to do so. If you’re a pretty girl, it’s even harder because people always want something from you that has absolutely nothing to do with your talent and aspirations, which has kind of set me back. I’ve rubbed shoulders with some of the most powerful and influential people in Johannesburg and have been miserably disappointed in their interests. I think the industry is dark, and if you’re not willing to “do what it takes”, you will hustle longer and harder than the rest.

 

Follow Khai Swartz & House of Velour!

Instagram: @khaiswz

Instagram: @houseofvelour

 

Bridgette Makhela 

Pearl Shongwe On Her Journey In The Broadcast Industry And What’s Still To Come

Pearl Shongwe / 31 / TV & Radio News Anchor / Host of the most impactful youth leadership show on the continent, One Day Leader / Voice Over Artist / MC & Facilitator

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How did you mould your way into the broadcast industry?

From winning a radio talent search competition in 2010, I’ve come a long way.  It’s taken a lot of hard work, dedication, networking, failure, rejection and a lot of patience! I’ve tried not to plan too much in my journey, I have set my eye on things I have wanted to accomplish and worked steadily from there. I follow my gut and I allow myself time to grow into whatever role I’m in. Being authentically me and not allowing myself to succumb to pressure has helped me stay true to my cause. It has not been easy and I’m grateful that my journey hasn’t been the smoothest because my character and who I am now is better for it. A lot of the skills that I possess have had to be self-taught, which is one of the things I remain profoundly proud of!

 

Your schedule is probably demanding, how do you keep focused?

There is a lot of demand on my time but with everything I do, my secret is to talk myself into staying present, so that I don’t miss out on any experience and any opportunity to be grateful. It’s so easy to fall into ‘auto-pilot’ mode and so it’s become imperative for me to take it one show at a time, one voice recording at a time, one shoot at a time, etc and be fully present so that I can deliver the best standard of work possible. I have been working 7 days a week for several years now and yes, it gets exhausting. It is especially difficult because I miss a lot of family and friends time but I think I’m getting better at managing that now, especially this year. I have learnt to manage my time more efficiently.  That also comes with sacrifices like saying “no” to paying gigs!

 

What have you learnt on your journey in the industry so far?

That it’s so important to do things your way, in your own time and pace. People will try and mould you into their own ideas of who you are and what you should be doing, and when. It’s not necessary to live up to anyone else’s expectations except your own. Rejection is part of the game. Deal with it. Do your best, audition, get better, take notes, practice and perfect it! Do what you can, until you can do what you want. Also, never forget why you started and always pay it forward.

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Biggest moment you’ve had?

There have been so many! I’m gushing just thinking about a few of them! It’s impossible to single out just one. My most stand out Television moments include what was the very first time I was booked as a field reporter at the 2014 Carling Cup, making my debut on SABC’s longest running breakfast show, ‘Morning Live’, and working alongside Kass Naidoo on the Rio 2016 Paralympic show. Also, signing off at the end of my first news bulletin on Metro FM was a massive moment of sheer elation, joy, and satisfaction. I had dreamt about it for a very long time.

 

Look up to any one in the industry?

There are so many female broadcasters that I have immense respect for; Kass Naidoo, Ayanda Allie Payne, Azania Mosaka, Carol Bouwer, Oprah Winfrey, Lara Baldeserra, Bonang Matheba, and Gorja Calvin-Smith are at the top of my list but I also have a deep sense of admiration for women working behind the scenes in television including Desiree Markgraaff and Mmabatho Montsho who are such A-graders!

 

What’s the end goal after doing your part?

There’s a lot that I still want to achieve but I think one of my ultimate dreams is to own a TV and Film school in the township. Our children are so talented and need to be supported if they are passionate about the arts. I always think of what Oprah has done for our country to advance education and to provide better opportunities for young girl children here, it’s something that I think everyone should aspire to do; to contribute towards positively changing the trajectory of the future of our children. Our success is not our own, it is meant to build others up and to create a better reality for those who come after us! I also have a secret dream of being a diplomat and then retire in the KwaZulu Natal Midlands at 45!

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Working on anything else in 2018 you’d like to share?

Not much. I lost my dad in January this year and I think my biggest commitment has been to try and focus on my healing journey and being there for my family.  It’s been a challenging time and I’ve just been showing up for all the current projects I have running without wanting to put myself under any pressure. I am an extremely ambitious woman, and though it’s been a little weird trying to allow myself to slow down, I’m actually okay with it. I am not complacent however and something exciting is definitely brewing for 2019, but I won’t say too much about it for now. All I can say is that I’m banking on it being a game-changer for me.

 

Talent, consistency and hard work, what do these things mean to you in your everyday work life?

Talent is not enough, consistency in itself is hard work and is tough to maintain and well, hard work pays off! Cliché but, it works! Whether you believe in working hard or smart – either way, work must be put in!

 

Strong, fearless females are usually seen as intimidating in society, how do you deal with that stigma within your work space?

I don’t think about it and so there’s nothing to deal with. I stand tall, go about my business and get the job done. I have no emotional capacity to deal with negativity or to try and nurse egos or even notice who is feeling what about my position. It’s simply a non-factor. There’s work to be done and I’m pretty good at shutting out the noise. Men or even women who feel intimidated should rather focus on their own journeys. Life’s too short to try and keep up with anyone else. Pearl Shongwe is busy working…are you?!

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Follow Pearl!

Instagram: @pearlshongwe

Twitter: @Pearl_Shongwe

Facebook: Pearl Shongwe

 

Bridgette Makhela

Thuso Mbedu On Her First Acting Break, Her Journey And The Industry

Thuso Mbedu / 26 / Actress

 

You’re such a talented actress, how has the journey to where you are now been?

It has not been an easy one, it tests you to discover if you really love what you do.

What was your first acting break like?

It was with Saints and Sinners. It was nice to especially work with industry veterans who were willing to teach and guide me.

 

 

Who do you look up to in the industry?

Denzel Washington.

The first time you saw yourself on screen, how did that feel?

I was excited! Then a few seconds later, I started criticizing my performance.

What do you believe young female South African actresses should strive for?

Excellence and greatness, and to be able to pave their own ways.

 

 

What do you do when you get some time alone?

I work on my projects and read a lot.

What do your family and friends mean to you?

My sister and niece mean the world to me, they are always there for me and are also my biggest supporters. The journey to where I am today would have been harder without them.

 

 

Boys or bags?

Sneakers.

How would you like viewers to feel when they watch you?

Inspired.

 

Follow Thuso!

Instagram: @thuso.mbedu

Twitter: @ThusoMbedu

Facebook: Thuso Mbedu

 

Bridgette Makhela

K Naomi On Her Dreams, Achievements And The Road To Success

Keitumetse Naomi Noinyane / 25 / TV Personality / MC / Brand Ambassador / Brand Strategist & Consultant

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First thing’s first, how was Coachella 2017 girl?!

Coachella was amazing, thank you. Probably one of the best trips I’ve ever gone on. World class setup, music and productions. More than anything, an eye opener to the opportunities the world has to offer.

How amazing is it being selected to join the Maybelline It Girls Global Campaign?

It’s an honour. The opportunity came by surprise, I’m also the only African female in the Global Girls Group. It’s pretty exciting in many ways and an awesome campaign to be a part of.

You’ve recently also teamed up with the Reebok family, how close is the #PrettyLethal campaign to your heart?

Being a Reebok ambassador also came by surprise, it’s awesome being part of an international classic brand that aligns with the type of brand I’m mounding K Naomi to be. Pretty Lethal is an awesome female empowering campaign that made sense to my intentions of inspiring females and it’s also awesome to contribute through a campaign that can actively change lives and more than anything, highlight the importance of females, their unity and their safety. Reebok definitely created a campaign that non have done and it’s an absolute privilege that I carry it too.

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Your schedule seems pretty hectic, how do you find balance?

Finding balance is quite hard but I always make sure I make time for myself to reflect and just be. I listen to a lot of music so that’s helped me through my career and just being in my own space.

Your secret to always keeping in shape is?

Gym, eat healthy, gym, mind your own business, gym, work hard.

All your achievements to date, has this always been your dream?

Some of my achievements have been dreams and others I consider ‘extras’. I always set goals, there are so many to still achieve but I’m working on them. So far everything has been a blessing, but my dreams are bigger than where I am currently.

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How long has the road to success been for you?

I’m not even successful yet, I haven’t hit that peak or reached that level of confidently saying I’m successful. I’m still wishing my journey, it’s been long but worthwhile.

Only one can be chosen, which one…Fashion, Make-Up or Traveling?

Traveling!

Do you live to inspire or to be inspired?

I live to inspire.

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Follow K Naomi!

Instagram: @knaomin

Twitter: KNaomi_N

Facebook: K Naomi N

Bridgette Makhela