Pamela Mtanga On Content Creation And Building A Lasting Brand

Pamela Mtanga / 26 / Multimedia Entrepreneur

Pamela in one sentence?

A multitalented girl from Port Elizabeth with an inevitably successful journey awaiting her.

               You label yourself a ‘Fashionable Multimedia Entrepreneur’, what does the title entail?

Stylishly infiltrating the stage, Television, social media and soon, radio.

What is your take on 2022 content creation in South Africa?

It is my favourite era! Landing up on a Television show that you used to watch when you were a child or seeing yourself on TV after creating social media videos warms my heart, especially seeing it happen for many creators. The unemployment rate is at an all-time high and I commend those who keep creating until they get a breakthrough, because seeking employment for long periods is heart wrenching. Over and above this, I am appreciating the amount of effort that creators are putting into their work. Content creation has been around long enough for us to actually start reinventing and finding new ways to market ourselves to our followers.

What does a typical day look like for you?

I would like to know myself! You wake up with plans to do nothing but exercise and run errands, then end up sleeping at 2AM due to a last minute client brief that needs to be out the next day, all this whilst packing to prepare to be in another city, so you sleep for an hour then tackle the next day, which could be filled with admin work and preparation for MCing at an event.

I am however taking a break from content creation for a bit so I can get back to having a strict routine like exercise, family time, coffee breaks and a balanced content schedule. I am also in the process of making structural changes to my team so I can have a helping hand to elevate the work off of my shoulders and deliver my best to client. 

Let’s talk Fashion, favourite designer/s? 

I am at a stage in my life where I am starting to take interest in designer items and anticipating what will bet first designer item. I recently wore a dress designed by Ryan Keys and that is easily the most expensive dress I have ever worn. The quality is immaculate and so was the service. I am a fan of MaXhosa as well. Internationally, Giuseppe Zanotti, Chanel and Carolina Herrera are sensational. 

What would you still like to add to your titles?

I would love to go back to radio, I believe the opportunity is yet to come.

Name a campaign you’ve absolutely loved working with to date?

It changes every month, I would say Adidas, Nedbank and Nivea have a special place in my heart. I am now working on a campaign with MiWay Blink which is completely different to what I normally create, yet I’m enjoying it. 

Behind the scenes, what do your followers not know about the process?

I think my followers are starting to get a glimpse of what happens in the background because I share as much as I can. My team and I create beautiful content pieces that come out perfectly but I try my best to share the “not-so-perfect” parts through my live videos or stories. This helps people understand the immense amount of work that goes into it, simultaneously helping other creators create realistic expectations for their work and less pressure.  

Create a lasting brand, what does that look like to you?

Creating a lasting brand speaks to a lot of things. Talent is the foundation but hard work, respect for your craft and clients, constantly reinventing yourself to adapt to changes within your industry and strategically placing your brand in relevant spaces keeps you versatile and relevant. 

Follow Pamela!

Instagram: @pamela_mtanga

Twitter: @pamela_mtanga

Facebook: @pamelamtnagasa

-Bridgette Makhela

Amanda Black On New Single, Forthcoming Album And Career Highlights

Amanda Black / Singer & Songwriter

Who is Amanda Black?

A South African musician from the Eastern Cape.

What is the message in your new single ‘Kutheni Na’ featuring Kwesta?

I am venting, talking about how I feel and what I’m going through. There are so many things happening and sometimes I find myself not understanding how to make sense of all the changes we’re going through. It’s all about me being honest with myself. I want people to be okay with not being okay. Kwesta also came on and was honest too in the song and I appreciate that.

Your forthcoming ablum, ‘Mnyama’, tell us the process it took to create this body of work?

When I began making these songs, it wasn’t an album. I just needed to say something and express myself. I decided this year to make an album with all these songs I made during lockdown. The process was about my journey and how I feel. I wanted to be vulnerable and bare. It was about showing my emotions throughout the songs. I needed to be gentle towards myself and I believe it will resonate with people when they listen.

Your journey so far, a highlight that stands out?

Winning my first awards in 2017, such as the SAMAs. Working with the likes of Yvonne Chaka Chaka, and Anthony Hamilton as well as being nominated for a BET award (hearing Nomzamo say my name at the BETs was everything) and being on the Essence stage (it was virtual but amazing). It’s only my fifth year in the industry but it’s been a beautiful journey so far.

What would you say the South African music industry is doing right in 2021?

I’m seeing artists being fearless, owning themselves and the work they do and it’s going to ripple-effect into owning our stake in the industry. Artists have not taken the ownership as playmakers in the industry but I see it happening now. This is our industry, whatever happens is on us.

Where in the world would you still love to perform?

Everywhere in the world, lol. I’d absolutely love to perform at Madison Square Garden.

What would you say is your ex-factor?

My spirit, it’s the one thing that stands out across the board with every hat that I wear.

Consistency, how do you maintain it?

The people I keep around me, my team and the people that know me push me and keep me consistent. I love what I do and that also keeps me consistent because I remain myself always.

Pick one, money or a man?

I would pick “the man”.

How do your fans play a role in your life?

My fans literally come up to me and tell me how they relate to my music and how it heals them. All the love and support they show me is encouraging, I truly appreciate them.

Follow Amanda!

Instagram: @amandablacksa

Twitter: @AmandaBlackSA

Facebook: @amandablackofficial

-Bridgette Makhela

Muzi On New Singles, The Industry, And How The Year 2015 Changed His Career

Muziwakhe McVictor Mazibuko / Artist 

What does your journey in music reflect?

That things eventually work out when you listen to your soul rather than the outside world. 

Who is Muzi?

Muzi is a father, who happens to make some music. 

Apart From Need Dat, Interblaktic is your recent drop, share the message behind it?

It’s about being unapologetically yourself.

You’re a Singer, Songwriter and Producer, how do you remain inspired and working?

I study other art forms and get inspired by them, then bring that inspiration back to music. 

Have a favourite song so far from your collection?

Sunset Kwazulu.

What year in your music career really changed your life and why?

2015, when I got signed to BMG Chrysalis. First time I didn’t feel like John and I were crazy. 

What has the pandemic taught you as an artist and creative?

Things take time, be easy on yourself. 

Anything you would change about the industry? 

I don’t know. I don’t think like that anymore. I worry not about external factors, the industry is external.

Follow Muzi!

Instagram: @muziou

Twitter: @muziou

Facebook: @Muzi

-Bridgette Makhela

Falz TheBahdGuy On Music, His Journey And Time in South Africa

Falz TheBahdGuy (Folarin Folana) / 30 / Nigerian Rapper, Songwriter, Actor & Filmmaker

How has your journey as an artist been so far?

It’s been so interesting, I’ve been doing music professionally since 2009.

Favourite artist you’ve collaborated with?

That’s a tough one, everyone I’ve worked with has something special about them, I can’t pick a favourite.

When did the love for music begin?

My journey began at about 10/11 years. I started writing raps and formed a group at school where we’d perform for other students, I developed so much love for the art. In university I perfected my craft, I took the time to invest in proper recordings and also put out my music online, that’s when everything caught fire.

What about the Nigerian music industry would you say still needs to be fixed?

A proper structure that looks out for creatives has to be built. Royalty collection for instance, creatives need to be protected in that regard. It’s intellectual property that needs to be protected.

Any favourite African country you’ve traveled to?

South Africa, it’s the most developed. The infrastructure is proper and the outlook of the city is great, it’s good to see.

Any advice for aspiring artists on the come-up?

Just have fun, music is meant to be enjoyed. Be passionate about it, be hardworking and truly enjoy yourself.

You’re a creative, any other things you’d like to branch out to?

There are indeed many layers to me. I’m a lawyer, an actor and have recently become a filmmaker. During the pandemic last year, I launched my film company where I get to tell African stories, stories about us beautifully to the world. I’m also getting to a point in my life where I’m all about impact in people’s lives.

Any new music you’re releasing?

I don’t have a name or date yet, but I have an album coming out in the next two months.

Follow Falz!

Instagram: @falzthebahdguy

Twitter: @falzthebahdguy

Facebook: @falzthebahdguy

-Bridgette Makhela

Mo Flava On Trending SA, Radio And Everything Else In Between

Moeti “Moflava” Tsiki / Radio & TV Personality / Club DJ

What do you think you bring to the new Trending SA presenter line-up?

My experience in media and broadcasting has exposed me to many different facets and I hope that will shine through. I can cover a range of topical discussions ranging from current affairs to entertainment. Naturally, my personality and wit is apparently another stand out factor, lol.

How does Trending SA stand out for you as a TV show?

I love talk-show formats. I enjoy TV shows that create content based on daily affairs and social commentary. Trending SA is an excellent platform and it allows us to touch on many different subjects and get a sense of public opinion on a number of matters.

You’ve been in the entertainment industry for a long while, what do you think still needs to change?

The entertainment industry needs to be regulated better so that talent is protected. Our industry still remains relatively unstable. Talent needs to get paid more, talent also needs to plan careers and manage finances better. I think corporates and media platforms need to collaborate more with personalities on their own concepts.

Radio is in your DNA, how is TV different for you?

On radio, people hear what you say. On TV, they hear and see what you’re saying. The visual aspects of how you communicate become important when you’re live on TV. I also think TV has a much bigger crew working on one show, unlike with radio.

            Your wish for this year is?

            To elevate my career to the next level, and get the vaccine! Lol.

        How does a typical day look for you?

My radio show on Metro FM, ‘The Morning Flava’ from 5-9AM. Then meetings, voice overs and brand campaigns that I’m working on. Next thing you know, it’s time for Trending SA!

            Anything you would change about your career journey so far?

I wouldn’t change anything, but I do feel procrastination has been my “achilles heel”. I’ve put off so many great ideas and opportunities and I feel I need to stop second guessing myself and take more risks.

            What can fans expect from you in 2021?

I hope to contribute to the growth of Trending SA and grow my radio show too. I’m also working on my own initiative called ‘Buy Local’, a YouTube show that promotes local brands. I’m also giving away bursaries to students who want to study, and I’ve been a part of a student debt initiative aimed at eradicating student debt.

What would you say is your ex-factor?

People say it’s my smile, my voice, my choice of cologne and sneakers and my witty sense of humour, lol.

Follow Mo Flava!

Instagram: @moflava

Twitter: @moflavadj

Facebook: @MoFlavaDJ

-Bridgette Makhela

Shannon Esra On Her Journey, New Show Lioness And Various Acting Roles

Shannon Earle Esrechowitz (better known as Shannon Esra) / Actor, Writer & Artist

How did your journey in the industry begin?

I was 15 years old when I began presenting for TV. A year after that, I was cast in ‘I Dreamed of Africa’ with Kim Basinger, thanks to my high school Drama teacher, Janet Bayliss and South African casting agent, Christa Shamberger-Young.

You’ve played so many characters on South African television, how do you prepare for each role?

I approach every script the same way – I read it three times: firstly, to get a feeling for the story; secondly, as an investigator – looking for clues about my character – what are people saying about her, what does she say about herself, what are her fears, passions and motivations; and then thirdly, for pure enjoyment. Then it’s a matter of collaboration with the various departments. Who is she? How does she dress? What does she look like? How does she move? I like to work with the elements and the animal kingdom to root the energies of the people I portray. It’s a fun process. It really is like moulding clay. 

Lioness is currently on MNet on Thursdays, what can viewers look forward to in the storyline?

The revelations at the end of every episode are so powerful! But other than that, I really cannot say…can’t set off any “spoiler alerts”!

You’ve been on prominent and loved TV shows such as The River, Gomora, The Throne, and Isidingo…how does an actress maintain consistent work in the industry?

Honestly, by the grace of God. Everything that comes to us, as human beings, is what the universe needs us to experience. I believe each job comes by way of what I need to encounter. 

What do you love about acting?

I love how I get to experience another human being on any given day; how I am granted access into other worlds and mind-sets; how I get to see the world through someone else’s eyes, and by virtue of that, I get to stretch my capacity for love and understanding. Acting is very holistic, for me, personally. I can play pretend and create other worlds. It’s the best job on the planet!

One talent people don’t know you have?

I can tie a cherry stalk into a knot with just my tongue.

What do you hope to ultimately achieve in 2021?

Tranquility and peace of mind. I would love to shoot a couple of movies, maybe another series or two, and also, the odd painting here and there. That would be great! 

How would you like to be remembered?

As funny, kind, and passionate. 

Follow Shannon!

Instagram: @shannonesra_official

Twitter: @ShannonEsra

Facebook: @ShannonEsraOfficial

-Bridgette Makhela

Stoan Seate On The Future Of The Industry, Entrepreneurship And Staying Motivated

Serai Tshepo “Stoan” Seate / Entertainer / Busnessman / Entrepreneur

“Entertainer, businessman within the lifestyle entertainment industry. My job is to extract monetary and other types of values out of the brand Stoan and use the products I create as vehicles for it. My business is majority shareholder in the Stoan brand.”

Currently working on?

I’ve had to narrow down my focus down to a few things because even with a hundred lifetimes, I could never reach my full potential. To be excellent, I need to narrow down my focus. I’m continuing to record music but more as a hobby, compared to it being an occupation. I own a gin now, Native Gin. I also work with Magents Lifestyle Apparel in the brand marketing space, it’s a family thing. TV shows also do come but that’s not my main focus at the moment.

Artists are still in an unpredictable phase right now, how do you stay motivated?

I think it’s key to not no plan too far, compress my plan and execute within a period of about 2-4 weeks. You should be able to execute because things can change so quickly now due to the pandemic, daily and weekly goals are vital, you won’t be challenged when your 6-month plan fails. You can’t aim too far ahead but at the same time upping my skills. Graphics, videos, still images I’ve been doing myself. Staying busy…I’ve got 3/4 music videos done, 7/8 features done already and working on more. Stay working and stay positive about the future. Rather stay positive than negative about what the future holds.

You’ve come a long way as a talented all-round creative artist, what’s your winning formula?

It can be a gift and curse to be an all-rounder because you end up being a jack of all trades and a master of none. I’ve tried to keep the skills that can benefit other aspects in my life, such as my TV presenting skills benefitting my MC skills and vice versa. My SeTswana work in terms of my music benefits my presentation when it comes to doing other cultural activities. The key is finding a central point, if it’s something that’s outside, it takes away from my time and we only have 24 hours and 365 days in a year to do what we need to do.

Of all the projects you’re involved in, can you pick a favourite…and why?

There’s 2 projects right now that are working well together. Magents and Native Gin, I’m really enjoying the journey. These are spaces where my opinions and contributions are respected and valued, I’m learning a lot from people who have already invested years and have made the mistakes that I don’t need to make. I’m fast forwarding learning and standing on their shoulders as giants. I enjoy learning and gaining new skills.

Bongo Maffin is a huge part of your DNA, what has being in a band taught you?

Being in a band has taught me about compromise, you can never really have everything go 100% your way. You’ve got four headstrong people who feel that their approach is the right approach. If you understand that you all have the same intentions behind it all then you learn to be more empathetic and see things from another person’s perspective. I’ve learned about teamwork and rising to the highest level and pulling up everyone else to create a “5^th mind” that is stronger than all of us combined.

Describe music in your own terms…

Because of the last 100 years of the music industry, music has now become competition instead of it becoming or staying a mission. Music has become a competition, we are now counting whether an artist is impactful according to their numbers, and not according to how much soul, wisdom and value they impart to society, our souls and towards changing the world. That’s what music and arts as a wider discipline is supposed to be about, you’re supposed to teach, reach and inspire.

You’re an inspiration to many…but who inspires Stoan?

I’m inspired by God and the universe, the wonder that this whole design is. At a micro level, I’m inspired by the positive human beings around me, the ones who have tasted defeat and snatched victory at the jaws of defeat, people who didn’t have an easy way to victory, and people who fell and dusted themselves off to find new ways to get to where they are going. Like how a ship sets off with an orientation point but constantly has to reset its sail as the winds change. Another inspiration is my mother who was a young divorcee that made great sacrifices to raise me, as well as my grandmother too. Many other people too, Jay-Z’s story inspires me, South Africans here as well, the youngsters who continue to make things happen, guys like Cassper. People who have gone against the odds, Oskido is also a big one too, a lot of people can point out his contribution to their come-up. My environment, South Africa – our story and continuing struggle inspires me

A dream you’d still love to achieve?

One of my reasons for waking up, my “why”’ is I want all my four girls to have a life that is set up already by me. The first car, first property and so forth, should be provided by me. Most of my dreams centre around my family, giving them a better life and better opportunities to launch from a higher launchpad. All of us have a finite amount of fuel, so the difference between us are the opportunities we are afforded by our parents through sacrifice and hard work. I want to win, I want to be successful in all the projects I’m involved in, I want to make millions of rands and have another wave of success in life, as I’ve already had many waves of success. I’m still dreaming like I’m nineteen.

What do you think the future of the South African entertainment industry holds for upcoming talent?

The new South African industry is already here. It’s an industry for an artist who is more scientific in their approach, an artist who is paying keen attention to the rhythm, the urban flow and tides of their market development. The market development will be key where an industry of 100 people paying you R1000 is more valuable than 1000 people paying you R100. These are people that are more invested, a more hand-in-hand process when an artist is developing a product between himself and the fans, the fans have a buy-in before the product is out, because you’re already consulting them about different things. There will be a closer relationship between the consumer and the product developer who is the artist, it makes for more integrity in the industry, because there is no more bullshitting and no more gimmicks, it’s more about authenticity where then you have a higher equity. More gimmick type artists are going to fall by the way side and all that will be left is the real essence of what artistry, entertainment and expression is all about.

Follow Stoan!

Instagram: @stoanito

Twitter: @stoanito

Facebook: Stoanito seate

-Bridgette Makhela

Shudufhadzo Musida On Miss South Africa Title And 2020 Becoming A Dream Come True

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Shudufhadzo Abigail Musida / 24 / Miss South Africa 2020

Obvious first question…how does it feel to be Miss South Africa 2020?

It feels amazing and surreal, I have to pinch myself sometimes. It’s also been so busy as well. It usually hits me at night when I head to bed. It’s still hitting me in small doses.

How was your upbringing like?

It was a good upbringing, I was in a free and safe space where I could always be myself.

When did you decide to try out for the pageant?

I decided last year for the first time. Before I didn’t think I could enter such a pageant, I thought you had to look a certain way but I realised things were changing.

What kept you going through all the weeks leading up to the main event?

Knowing that I would make a really good Miss South Africa, I could make a change and do really well at being an ambassador of the country. I’ve always wanted to impact people’s lives and live a life of service.

One cool thing South Africans don’t know about you …yet?

I’ve always wanted to be a singer and entertainer.

Mental Health is a strong focus of yours, what’s your take on the youth of today and how they tackle this serious issue?

I read somewhere that suicide is currently the leading cause of death between ages 15-29 and in South Africa, 1 in 10 people are expected to suffer from mental health in their lifetime but only I in those 10 people will have access to mental healthcare. It is an important issue globally and when people are not okay, they don’t know that it’s okay to not be okay. It is still considered a taboo issue around the world, and no one equips the youth and we end up having a high suicide rate.

Your absolute favourite moment of the Miss South Africa journey before your crowning?

In Cape Town sitting at the dinner table and hearing some of the ladies telling us about their adventures in New York. I remember memorising everyone’s name on the table that night. I have never been that happy in my life.

What’s your advice to other young ladies in pursuit of the crown?

Your dreams are valid, you can do it if you put your mind to it. Many stereotypes and narratives have been changed. It’s your time!

Follow Shudufhadzo!

Instagram: @shudufhadzomusida

Twitter: @abigailmusida

Facebook: @ShudufhadzoMusida

-Bridgette Makhela

T’neeya On Music, Joli, A New Album And Her Time In South Africa

T’neeya / Singer & Songwriter

Did music choose you?

100% and I’m so grateful it did! Wouldn’t have it any other way.

The best thing about your journey so far?

Meeting new people from different backgrounds and cultures, sharing my music with my audience, connecting with amazing artists and just overall getting better at my craft.

How would you describe the music you create?

It’s a blend of Afro Pop, Soul and R&B. I sing/rap in English, French and Pidgin.

Your song ‘Joli’ has been making noticeable waves, what’s the message in there?

It’s a feel good song. A nice uplifting blend of melodies you could easily vibe to in a bar, club or on the highway. In this record I’m talking to a “joli gars” which means pretty boy, basically expressing my feelings for him!

Your thoughts on African music in general?

Proud to be part of the movement, we have a lot to offer and it’s only UP from here!

What are the positives that you have experienced during this pandemic?

Taking some time for myself. Self-love has been eye opening!

How would you describe your time spent in South Africa?

Too short!!! I wish I stayed longer! I loved everything from the people to the culture to the street wear fashion! Can’t wait to go back!

Any new material you’re working on?

My first album, my baby!!! Can’t wait to share when the time is right. Stay tuned.

What would you tell aspiring female artists?

This is what I would advise any artist: Believe in yourself, surround yourself with the good people and never give up!

 

Follow T’neeya!

Instagram: @tneeya

Twitter: @tneeyaofficial

Facebook: @tneeya1

 

-Bridgette Makhela

Austin Malema On 10 Years In The Industy, RTC Studios And The Future Of Photography

Mpho Austin Malema / Entrepreneur, Photographer & Founder of RTC Studios and Pixel Kollective

You’re a well-known photographer in South Africa, how has the journey been so far?

I have been in the industry for just over 10 years as a photographer and the journey has been an interesting one with many ups and downs. It is not as easy as it seems. Right now people only see your glory years and want the same thing but they don’t know of the failures and trials you face before getting to a point where your work speaks for itself.

What is RTC Studios and what services are offered?

RTC stands for Ronewa Tshiamo Cai. We are a visual creative hub which currently offers photography and videography solutions.

What’s your opinion on the current young South African photographer’s career span? 

I think as a young photographer in South Africa your career can be short lived depending on how serious you take your craft and using it to build a career. The big thing is adapting to different forms of photography, as the industry in South Africa is not big enough for one to make a living by just one form of photography. Most times, you have to adapt to new skills to grow. Young photographers need to stay strong and sharp mentally, as failures and rejection can be taxing.

Explain your type of photography…

I shoot lifestyle photography.

How are you staying busy during this pandemic?

At the beginning of this pandemic I was taking part in challenges by other photographers and created one myself, I also started watching tutorials on other forms of photography I am interested in, I usually do this to keep my mind fresh and to develop my skill set. In the  past couple of  weeks, we had had some projects done which should be coming out soon.

Your proudest career moment? 

There are so many of these moments, one being making it onto the Forbes 30 Under 30 list of 2019. I think I realized that photography was more than just photos, but the bigger picture being the business.

One word to describe your industry would be…

Trying.

How’s the future looking?

The future of the industry looks great as there are many opportunities for young people to come in and grow. The future belongs to those who go after it.

Inspire the kids with some closing words of wisdom…

As Confucius once wrote: “Wherever you go, go with all your heart”.

 

Follow Austin Malema! 

Instagram: @aust_malema

Twitter: @AustinMalema

Facebook: @AustMalema

 

-Bridgette Makhela