YoungstaCPT On DDPB Album, Y?GEN And Career Highlights

Why the name ‘Dreams Don’t Pay Bills’?

YoungstaCPT: The pandemic really shifted things for artists and humanity alike. I think for artists specifically, we were spoiled. We were protected and sheltered, our lifestyles were funded by shows, tours and other endeavours. When all of that came to an end, we had to scramble for an alternative. Luckily I had a shop, we were still selling merchandise, sneakers and everything else. Once the pandemic hit, it did make things a bit slower for us. I only got the shop in 2019 so I traded for nine months without Covid, and two years with Covid! It taught me lot, especially in terms of being a business man. I realized my dreams are still valuable, but I have to be more aggressive in actioning them, making them possible and turning them into material things that I can see. I should always be able to give something to my mom, pay the crew and pay the rent. The name of the album came from that desperation. I felt like I had to hustle like back when I started in 2010. Desperate times, desperate measures.

How did you and Shaney Jay meet?

Shaney Jay: We met in 2019 at a show. My friend told me Youngsta was in the parking lot so I went to go and take a photo with him and a year later, he opened up the studio and I was told he wanted to see me and here we are today. I had been producing for about 6 years before that. When Youngsta listened to my production on songs like Shane Eagle’s ‘AMMO’, he sent for me and it’s been a pleasure working with him so far.

Do you have a favourite feature on the album?

YoungstaCPT: Every song captures each person’s quality, personality and skill set. But, the song with DJ Ready D and Emile YX from Black Noise does something to me. This is probably the first time they make a song together and for me, it’s the significance of the song and what the two as pioneers of Hip Hop mean to us as Capetonians.

As a South African product, what is different about your Y?GEN clothing line?

YoungstaCPT: It’s not really dictated by trends, it is meant for someone who dresses according to what they like. In Cape Town, just because everyone wears something, it doesn’t mean we’ll all wear it, we have a certain image and specific style (there’s a whole documentary about this) and I’ve brought that into my clothing line, my raps and into the music videos too. I don’t dress like a rich rapper, I’ve kept my style grounded and kept to what I like.

Describe music in your own words…

Shaney Jay: It’s a feeling, if you make a hyped up song, you feel hyped, if you make an emotional song, you feel emo. That’s why us as creators play a big role in how the listener will feel, music is about feelings.

Would you say your highlight of 2021 is the album?

YoungstaCPT: I would say the Street Fever deal, acting in and having my music played on Blood & Water (S2) and of course, the new album.

Follow Youngsta CPT!

Instagram: @youngstacpt

Twitter: @YoungstaCpt

Facebook: @YoungstaCpt

-Bridgette Makhela

Naledi Sibisi On Content, The Throne And The Mobb

Naledi Sibisi / 26 / Editor-in-Chief at The Throne Agency

Content, what does this mean to you?

Quality, value, tact and reception. Beyond how you carry and pass on information, I think content (creation and marketing) has more to do with how much you captivate and keep your target audience. The people behind the content have to be in the know; research, be on top of trends, understand what is happening in their industries and address or influence their audience through that knowledge. I think that really great content has more to do with the audience than the creator or marketer in the end. Your audience is ultimately who keeps determining what content is and how it translates.

It took you how many years to get to this point?

In theory, eight years. In practice, I would say about three years.

The Throne & The Mobb are dope, give a synopsis…

They feed each other but they also stand alone. Both The Throne and The Mobb explore entertainment, fashion, art and culture in a South African context. The agencies study cultural insights and influencer relations in order to serve as a voice for the contemporary urban and creative landscape. Most importantly, they are 100% Black female owned – aiming to reshape and rethink the creative industry and dynamic for the generation coming on board in the future.

What’s an Influencer to you?

Someone who has the ability to affect how you think and feel about products or services and can ultimately control your purchase power as a result. It goes beyond the surface level and pretty pictures on social media. An influencer is someone who has built up a following based on who they are, what they know and has identified their niche. As a result, brands can use this knowledge and audience loyalty to collaborate with them for marketing purposes to achieve their specific objectives. Influencers are assets.

Writing, it’s either you have it or you don’t. Agree?

Yes and no. I think as with any creative field it’s part ‘gift’, part passion and equal parts practice. You have to constantly study and practice your craft as much as you are passionate about it. You can have a natural flair for writing but if you are not pushing yourself, studying other writers and researching, you don’t have it.

South African social media platforms that praise and promote females, do we have enough?

More than enough. We need to keep promoting and praising them more. Above that, we need to keep putting more women in influential positions and positions of power. The gatekeepers of said platforms are still predominantly male. Life is about balance, it needs to apply in quite simple and complex contexts.

They say the hustle never stops, do you ever stop working and just chill?

I think that when you love what you do, you become a workaholic by default. It’s always important to take time out. I make it a point to not check work related things after a certain point. If it’s urgent, it can find me at 5AM lol.

How would you want to change another person’s life through the work you do?

To keep being a source of inspiration or reference on a large scale. In the near future when I feel I have established myself, I’d definitely like to take a group under my wing; I suppose like a mentorship. I think that knowledge is best when it is shared. I want young people specifically to be able to enjoy the fruits of my labour and pass that on.

Where can everyone find your movement, handles?

Instagram: @thethronesa / @themobb_sa

Twitter: @TheThroneSA / @TheMobbSA

Website: www.thethrone.co.za / https://www.thethrone.co.za/the-mobb/

 

–Bridgette Makhela 

Courtnae’ Paul On Her Versatile Hustle

Courtnae’ Paul

24

Creative Director / Bgirl / Choreographer / DJ

 

When did the dance bug hit you?

I think it was aiming for someone else and hit me by mistake, lol. Age 10/11, I randomly got involved with my church dance group, and the rest is history.

How do you juggle all your titles and make them work to your advantage?

In this industry it’s generally in your best interest to be versatile and well versed in different areas and / or styles. Due to the nature of entertainment as a profession, the industry and it’s job offers are constantly fluctuating, so I have always made sure that there is a need for the services I offer. It might sound like a lot of titles; however they are all closely linked and expose me to the other sides of my expertise. This in turn sees me learning and broadening my skill set to eventually being able to do that job myself. It works well for me because I stay in my lane, but I make sure I have everything in my lane covered.

The coolest gig you’ve ever been a part of to date?

I choreographed a very urban African surprise welcome for Richard Branson last December. It was cool because I enjoy meeting people who have made such a success in life, yet are still down to earth and super friendly. He joined in on the performance and really seemed to have enjoyed himself. I love creating experiences and having other people enjoy them too. Another gig that was pretty cool was choreographing and leading two 2015 / 2016 Cell C campaigns. They were printed and they flighted on everything from cinema, to store material, billboards, fliers, internet and TV. The campaign ran for six months, and was just renewed for another three…

Who inspires you to hustle even harder?

Everyone and everything around me is a constant push to be greater, I am inspired by people that continue to push no matter what the circumstances are. Every time I smash one goal or achieve something I thought I never could, it makes me work harder because I see it’s possible. I am a firm believer that thinking and believing, coupled with action, brings your visions into reality.

That one South African jam that gets you moving all the time is…?

“It’s about tiiiiiime! You listen to Boom Shaka!”

Who or what gets your heart beating fast? Lol

My girlfriend! In both a good and bad way! Hahaha!

Where do you picture yourself in the future?

The direction of my plans never change, however the scale changes almost weekly, so I picture myself being really happy and having accomplished everything little goal I set.

If you were an animal, which one would you pick?

I would be a lion or a dolphin. Lions are so beautifully lazy and get to sleep all day, and dolphins are just the cutest fun ‘lifesavers’ ever, lol.

That word you yell out every time you get pissed?

I yell “fada gohd maaan!” (for some reason my inner Nigerian comes out).

How do you maintain staying power in the industry?

By adapting to change and always creating a demand for my skills.

Follow Courtnae’!

Instagram: @Courtnae_Paul

Twitter: @Courtnae_Paul

Facebook: Courtnae’ Paul

YouTube: Courtnae’ Paul

MixCloud: Courtnae’ Paul

 

–Bridgette Makhela

 

Some Time With Thiwe Mbola, All About Her Soul Therapy Album

Thiwe Mbola / 31 / Singer/Songwriter

Tell us about your album Soul Therapy…
Soul Therapy is my second album, released last year September. It has eleven tracks and was produced by Demor with the exception of ‘I Am Woman’, which was produced by Sun-El as well as ‘I Care For You’, which was produced by Mondli Ngcobo. I wrote six of the songs and co-wrote two. Sbu Nkomo wrote a beautiful Sesotho love song, and two were written by Mondli Ngcobo. The album has three features, which include Zano, Ziyon and Busiswa. It’s a beautiful body of work that showcases my songwriting, vocal capabilities and growth as a storyteller.

What inspired the album?
The album is inspired by my own personal journey. I sing about faith, prayer, spirituality, heartbreak, loneliness, love, a man’s role in society and female solidarity.

What are your favourite songs on the album, if any?
‘I Am Woman’ (a celebration of being a modern day woman and encouragement for women to celebrate their individuality and that of others). ‘Just A Matter Of Time’ is also close to my heart as it’s a reminder that as much as I am nowhere near where I want to be, things will work out eventually.

Any collaborations on the album that stood out for you?
All three collaborations are special. I believe Zano and I are vocal soulmates, what we make together is just magical. Ziyon came in to do vocal arrangement and ended up recording a verse for ‘Just A Matter Of Time’. We really blend well together. The collaboration with Busiswa is special because the one thing I wanted most for the album was female collaborations and she’s the only one who agreed. Her energy on ‘Ubuhle Bendoda’ was exactly what I expected.

Have you always been in the music business?
I have been in the music business since 2004. I started out with doing backing vocals, and then got into the music business learnership, from there I got into artist management and worked on The Standard Bank Joy of Jazz and did PR for Kem when he came to South Africa for the first time. So even when I’m not making music, I’m somehow still involved in the background.

What can you reveal about your journey in the industry so far?
My journey has not been all moonlight and roses but I wouldn’t change anything about it. I have grown a backbone and learnt to do things myself and all this really does come in handy, especially when you are a woman in a male dominated industry.

How’s your schedule for 2016 looking like?
2016 started off on a good note when I got nominated for a Metro FM Music Award in the Best Female category. So God willing, I’ll be bringing it home. I’m heading to the Miami Winter Music Conference in March for two performances and to record a collaboration with the legendary house vocalist Barbara Tucker. One other collaboration with Charles Webster has just been put to bed. I’d love to take Soul Therapy on the road to promote it as I know that many people still don’t know me and my work. Other than that, I’m working behind the scenes for a few projects close to my heart. I’ll definitely be revealing them when the time is right.

What can you tell young talented women that would love to take the same road as you?
When talent is there, don’t ever compromise your values in order to succeed. It’s very appealing to fast forward the hustle by doing things you wouldn’t normally do that compromise everything you stand for, but it’s so rewarding to see your hard work paying off.

*Soul Therapy is available on iTunes and in music stores*

Follow Thiwe!

Instagram: @thiwem

Twitter: @Thiwe

Facebook: Thiwe Mbola

 

–Bridgette Makhela