Rowlene / 23 / Singer & Songwriter
How did you break into the music industry?
I broke into the industry about four years ago when I did a feature with Nasty C’s debut album ‘Bad Hair’, titled Phases. Everything since then has been smooth, musically. It has been organic working with people that align with my purpose since 2016/2017, it’s been a dope experience.
You’ve gained so many fans, how do you manage to stay consistent?
They are loyal, it’s so crazy. I check in on them and always make sure I’m mindful of what I post. I try and be a good example and stay positive. I also try and make them see how important affirmations and manifestations are, that’s how I came up with the “11:11” title.
Making music is a process, how do you find never-ending inspiration?
My friends are very inspirational and dope. Whenever I feel like I am in a space where I can’t create music or do something that makes me feel good, I spend time with them and I’m inspired because they are always creating amazing things.
What’s your playlist looking like at the moment?
My playlist looks pretty hectic right now, lol. I love that my Spotify curates playlists for me by the way. I listen to Jazz, Blues and 80s music. Artists such as Jhene Aiko, Billie Eilish, Stevie Wonder and Luther Vandross are some of my favourites, it’s also a combination of how I grew up as well.
Your album 11:11 dropped this month, what can fans look forward to?
It’s a great body of work, I’ve put a lot of time and effort on it, I worked super hard on this album.
Do you have any special career moments?
Definitely the traveling and getting to meet creatives…oh and the free stuff, I love the free stuff.
What’s your wish for South African female musicians?
I wish they were more determined and understand that they don’t need validation from this male-dominated industry to be dope. I wish they’d do a lot more things for themselves, be proactive and stop expecting things.
You’ve also dropped singles that have been making waves, do you have a favourite one so far?
Right now it’s ‘Sunday Morning’, but it changes with time.
Any exciting news you’d love to share with your fans?
I’ll be doing my first album launch, I’ll promote it on my social media platforms. A lot of things are coming up to launch the album, all details will be on my social media.
Follow Rowlene!
Instagram: @rowlene_sa
Twitter: @Rowlene_SA
Facebook: @RowleneSA
-Bridgette Makhela
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