Stonebwoy On Anloga Junction Album, South African Collaborations And Beyond

Stonebwoy / 32 / Artist, Performer & Composer

Describe Stonebwoy and the love for music?

Stonebwoy is an African from Ghana. A multi-international award-winning artist, a performer and composer. I am a very talented musical genius, blending Dancehall and Reggae styles with Afrobeats, it is termed ‘AfroDancehall’. Born Livingstone Etse Satekla, music is my life and I love my life.

You create Afropop, Reggae and Dancehall music, what’s your favourite genre to create and why?

My style is actually a combination of all the above mentioned, to form a single body, so I can confidently say my favourite thing is to create all 3-in-1, termed as AfroDancehall. All the genres of music beautifully intertwined, have the same roots which make them not so widely different.

You’ve worked with South African artists such as AKA, Nasty C and Cassper Nyovest, do you listen to SA music? If so, what’s your favourite thing about the music/artists?

South African music is smooth, with its naturally fast and mid tempos that come with a lot of very creative dances to match. I love to listen to music across Anglophone, Lusophone and Francophone lines, so I can easily relate SA music. My favourite thing about SA music is the swing it comes with, derived from the tone of languages and the artistes are unique in their styles. SA has a very diverse culture, which is beautiful.

Your new single ‘Bow Down’ sees you collaborating with Nasty C, what’s the story behind the collaboration?

Nasty C was the best choice for a rhythm like that, when I heard it I knew we could create some magical with the guidance of producer iPappi Beats from Ghana. The song was recorded at my home studio in Ghana, we made under 2 hours, from scratch! We are yet to put a video together after the Covid-19 pandemic. It’s a major project for the Anloga Junction album.

You’ve collaborated with top artists all over the world, how much personal and musical growth happens with each collaboration?

I’ve collaborated with great artists worldwide, personal musical connections have been brewed with each connect, with some relationships going beyond the music and turning into family and real friends. Like they say, real recognize real and the bond there off.

Why call your new album ‘Anloga Junction’?

The idea behind calling my album Anloga Junction is to give it identity as an African album from Ghana. The name of the town I hail from is Anloga, where Anlo is the dialect spoken and the same name defines my ethnicity.

How did the collaboration with Keri Hilson come about? Should we expect more collabs in the future?

The collaboration with Keri Hilson was meant to happen, it wasn’t planned though, only thought of and that’s why everything came together beautifully. A friend of mine met Keri on a flight and it all began there. We exchanged numbers and followed up when I went to the States for a tour. She invited me over to her studios, where the legendary award-winning producer, Andre Dre Harris was present. and we all made it happen. Yes there’s definitely a few more coming up.

How does it feel to be inducted into the Grammy Museum Sounds of Africa exhibit?

To be included in such a prestigious exhibition is proof that my hard work and contribution to the music scene is recognized globally.

What do you believe is the future of African music or Afrobeats?

The future of African music or Afrobeats is there for us the creative to speak about our history, our stories and spread the African agenda in our compositions. I’ve come to realize that this is lacking in our creative content and that is the future.

With not being able to travel due to the pandemic, what is the future looking like for you? What message do you have for your South African fans who were looking  forward to meeting you on tour in SA?

The future is still very bright, though there’s a lock down happening and the world is facing this global pandemic, I trust that there’s hope for the people of the world. Let’s turn to our maker in these times and let’s all keep to the protocols of keeping safe from this deadly virus.

Any live streaming performances for your fans during the lock down?

During this lock down I’ve done a few virtual charity concerts and pushed my store via merchandise and also pushing my album. I’ve continued to use social media to keep in touch with my fans.

How has lock down affected you as an artist?

Lock down has affected the whole world and we are finding newer means to keep pushing our work out and interacting with our fans.

 

Follow Stonebwoy!

Instagram: @stonebwoyb

Twitter: @stonebwoyb

Facebook: @stonebwoyburniton

YouTube: Stonebwoy

 

-Bridgette Makhela

Sazi Ngcobo On Rusco Experiential, Marketing And The Events Industry

Sazi Ngcobo / 32 / Director & Owner of Rusco Experiential

Being in the events industry, what the biggest challenge?

Currently, the biggest challenge for us is to simply stay afloat. Our industry is one of the hardest hit by the pandemic, meaning that for the next few months we have to operate differently as a company. This has resulted in the need for us to reduce overheads (without cutting people), implement new methods of delivering experiences whilst still trying to be innovative & creative.  This entire period has actually been as exciting as it has been stressful. However, take Covid-19 out the equation, and the biggest challenge we face on a day to day basis is managing client expectations with client budgets, whilst still striving to deliver high quality productions and experiences.

The hardest lesson you’ve learnt throughout your career?

Try as you might, you can’t please everyone, and you can’t always be the nice guy! I had to learn that the hard way, but in the end I find that people respect you more (especially your staff) if you tell it like it is when it’s in the name of reaching the high standards that we set for ourselves.

What makes you happy about the field you’re in?

So many things come to mind. If I was to highlight some, here’s top 3:

1: The fact that no two days are the same, every project/experience is different. One can never get bored when they are doing something new every day!

2: People! In this industry you work with and meet people from all different walks of life. From CEO’s to entry level creatives, from world renowned chefs to students who waitress part time. Each person has their own unique story and getting to hear so many is amazing!

3: I love that we get to give life to ideas! The process from concept to execution is extremely stressful and draining, but the feeling of standing back and watching people enjoy an experience that until then lived only in your mind is unfathomable! It’s like a drug!

What sets Rusco Experiential apart from other experiential companies?

Well the first and most obvious differentiator is experience. My partner started Rusco 14 years ago and has since worked on a multitude of events and productions. The reason why that’s so important is that with experience comes trust! Clients trust us to deliver at a high level largely because we’ve been doing it for so many years! A second differentiator for us is that we play in several different spaces simultaneously. We are in the hospitality game (we own and run Pegasus Lounge and the Durban July and Decadance Lounge at Delicious Festival), we are in the eventing game, however we produce events for our clients as opposed to doing our own event, we are also in the sponsorship game in that one of our strategic partners is Big Concerts. With all this, we still take pride in being very low-key and behind the scenes.

What do you think the South African events industry does well?

As far as event productions are concerned, it’s safe to say that although we don’t have the latest technologies and massive budgets seen around the world, we throw world class productions on a constant basis. I’m always proud to be South African when I go to experiences like Friends of Amstel, Castle Lite Unlocks or Rocking The Daisies. Our events, in particular our larger scale events, are on par with some of the best events around the world, and with more people supporting them, they can only get better. Who’s to say South Africa can’t be the destination for the next Coachella?!

The entertainment and events industry are close partners, how does marketing play an imperative part?

Coming from a background in marketing, I would say that to market yourself and your event well is vital (especially for a new event). I mean what’s the use of throwing a dope experience if there’s nobody there to experience it? With that said, we find ourselves working very closely with the entertainment industry. In fact I would go as far to say that we are the intermediary between the entertainment and corporate world.

Most prestigious event you’ve ever worked on?

That’s a tricky one. I would have to say that the most ‘prestigious’ event we did was the President’s Golf Day that we were blessed to be involved with in 2020 (before the Corona virus of course). However, from a personal point of view, I would have to say that the Miller Music Drop Experience we did in 2019 was the best event I worked on, simply because it was a personal project that I’d been trying to execute for about 2 years and Miller Genuine Draft actually gave us the chance to bring it to life.

Any regrets throughout your journey so far?

None! I’m a firm believer that everything happens for a reason, and that we learn a lot more from our mistakes than our successes.

Where can people get to know more about Rusco Experiential?

Shameless plug time, lol. You can find us on our website www.rusco.co.za. You’ll get to see a lot of what we actually do there. Alternatively, we are on Instagram, Facebook and Twitter @RuscoExperiential.

 

Follow Sazi!

Instagram: @sazingcobo

Twitter: @Saz_SA

Facebook: @SazNgcobo

 

-Bridgette Makhela

Khutso Theledi On Her Career, Spinning Cars And Giving Back To The Community

Khusto Zanele Theledi / 25 / Radio Personality, Corporate MC, Motorsport Enthusiast, Female Car Spinner, TV Presenter & Voice Over Artist

How did you find your way into the media/entertainment industry?

I was poached by YFM’s former programming manager Tumelo Diaho-Monaheng and former YFM DJ Mo Flava from Boston Media House, Sandton.

You hold the titles Radio Personality, Voice-Over Artist, MC, Brand Ambassador and Motorcar Enthusiast, when do you ever get some alone time?

Every week. I make sure I make time not only for myself, but for God, family, my partner and friends no matter what. I will never compromise that, I would drop everything for what comes first in my life.

Your partnership with Boston Media House, what’s that all about?

I studied at Boston Media House in 2011 (Media Practices) and majored in Radio. I then became a Boston Media House voice over artist, all thanks to my principal at the time, Ruan Venter and Radio lecturer, Karl Kikillus “Mr K”, who believed not only in my voice, but also in the passion I had for radio. Ever since then, Boston Media House has been a part of my journey and a true blessing, opening up opportunities for me in radio and more. Since 2016/17 I’ve partnered with Boston Media House to bless five people each year with bursaries over R500 000.00

Giving back to the community, what does this mean to you?

Giving back to the community always reminds me that no matter how tough my life is (and it’s been very tough), there’s always someone who’s facing challenges that are even tougher than mine. It takes nothing away from me to give back and I expect nothing in return for it. If God can bless me, nothing will stop me from blessing others, it gives me so much joy and this is just the beginning.

Where does your love for cars come from?

It comes from growing up in Mpumalanga with a family that loves cars. My dad drove a BMW 325is Coupé “Gusheshe’” that was red in colour. I remember being driven to school in it everyday with my cousins. I still remember everything about that car and until this day, I’m in love with the Gusheshe. One person I need to thank for bringing back that memory back to life is Pule from Soweto Drift Academy, who I met in 2013/14 and learnt how to spin Gusheshes from.

You’ve also partnered with Cars.co.za, what’s the scoop there?

The work that you’ve seen with Cars.co.za and myself is just the beginning of many more great things to come. It was an honour to have been part of the annual Cars.co.za Consumer Awards 2017 as a female judge to establish the most prestigious, credible and influential Awards programme in the South African motoring industry. The scoop is that there’s more to come from Khutso Theledi and Cars.co.za

Are you proud of your accomplishments so far?

I believe my biggest accomplishments are the ones no one ever sees, the ones that aren’t so out there, and obvious to anyone else, the ones that have been personal and close to my heart.

Your most treasured moment in your career so far?

During my show on YFM Saturday and Sunday 12-3PM #ChargedUp, I have a segment called #RevdUp where the listener gets to talk to me and tell me more about their cars. It’s not a platform to brag about your car, it’s a platform for the listener to share their treasured car story, how hard they had to work to drive the car they are driving, etc. I had the privilege of talking to Nomzamo Mbatha about her car. She said live on radio: “Khutso, I think you are one of the most under celebrated people amongst us in this industry, and I really just want to commend you for your work and everything that you do, you have your own race at your own pace and I respect that about you.” Those words from such a phenomenal young black woman, doing great things not only in the industry, but for many who are inspired by her and the hard work she’s put in, has been the most treasured moment for me in my career so far.

How do you plan on making the rest of 2017 as an amazing year?

All I’m going to say is “2017 is 20Theledi”

Follow Khutso!

Instagram: @khutsotheledi

Twitter: @KhutsoTheledi

Facebook: Khutso Theledi

–Bridgette Makhela

 

Kriya Gangiah On Being An Infotainment Professional At 27

Kriya Gangiah

27

Radio DJ / Television Presenter / Digital Leader at Kagiso Media

What does Kriya do for a living?

I work at Kagiso Media as a Digital Leader for Jacaranda FM and Zalebs. From Monday to Thursday I co-host the Late show on Jacaranda FM, then on Saturdays I am part of our listeners wake up call with the Saturday Breakfast show. In between all that, I get whisked away to various locations around the country and abroad to be filmed as one of the Television Presenters for the Mela show on SABC 3, which airs every week on Sundays.

You are known as an Infotainment Professional, how did you earn the title?

In the broadcast industry (particularly radio), my skill set doesn’t fall into just ‘news’, ‘business’ or ‘entertainment’, but rather encapsulates all of these. Add to this line of work is a career for me with years of experience in the industry already behind me and…voila! The title of ‘Infotainment Professional’ came into being.

What moment gave you your break into the industry?

My break into the industry began in 2007 when I joined TUKS FM while I was studying at the University of Pretoria. Ever since then, my love for the entertainment industry developed and allowed me to follow my current career path.

How do you juggle being a DJ and being on TV as well?

It’s tough sometimes, but I always try to strike a balance between the two. Luckily with the way technology is these days, my cellphone has become my own personal PA that helps me keep track as far as scheduling is concerned so I can avoid any conflict.

What keeps you going each day no mater what?

It’s definitely my passion for the industry and people that keeps me going. The fact that I get paid to talk makes it such a fun career, it never feels like a job! My family and friends are also a big part of keeping me grounded and focused. I have a very close-knit family and they have always been supportive and encouraged me throughout my career.

What would you say has been the best moment of your career so far?

This is a tricky one to answer as there have been so many moments that I’m so glad to have experienced and that have helped mould my career. More recently, being on the Mela show has been a huge highlight in my career. Having this opportunity to work on such a prestigious show still feels slightly surreal! I have met some amazing people while filming on Mela and visited some of the most beautiful places.

Wine or water?

Wine of course! 

How do you unwind after a hectic day?

My day never really ends actually. The only time I get to unwind and relax is during the weekend. That’s if I’m not traveling for the Mela show, otherwise you’ll find me spending the weekend with my family having a braai or chilling at home watching TV and catching up on my favourite Series (having some “me time”).

Would you ever retire?

I’m sure at some stage I will retire, but for now I most certainly have a long way to go.

 Follow Kriya!

Instagram: @kriyag

Twitter: @KriyaG

Facebook: Kriya Gangiah

 

–Bridgette Makhela