YoungstaCPT On DDPB Album, Y?GEN And Career Highlights

Why the name ‘Dreams Don’t Pay Bills’?

YoungstaCPT: The pandemic really shifted things for artists and humanity alike. I think for artists specifically, we were spoiled. We were protected and sheltered, our lifestyles were funded by shows, tours and other endeavours. When all of that came to an end, we had to scramble for an alternative. Luckily I had a shop, we were still selling merchandise, sneakers and everything else. Once the pandemic hit, it did make things a bit slower for us. I only got the shop in 2019 so I traded for nine months without Covid, and two years with Covid! It taught me lot, especially in terms of being a business man. I realized my dreams are still valuable, but I have to be more aggressive in actioning them, making them possible and turning them into material things that I can see. I should always be able to give something to my mom, pay the crew and pay the rent. The name of the album came from that desperation. I felt like I had to hustle like back when I started in 2010. Desperate times, desperate measures.

How did you and Shaney Jay meet?

Shaney Jay: We met in 2019 at a show. My friend told me Youngsta was in the parking lot so I went to go and take a photo with him and a year later, he opened up the studio and I was told he wanted to see me and here we are today. I had been producing for about 6 years before that. When Youngsta listened to my production on songs like Shane Eagle’s ‘AMMO’, he sent for me and it’s been a pleasure working with him so far.

Do you have a favourite feature on the album?

YoungstaCPT: Every song captures each person’s quality, personality and skill set. But, the song with DJ Ready D and Emile YX from Black Noise does something to me. This is probably the first time they make a song together and for me, it’s the significance of the song and what the two as pioneers of Hip Hop mean to us as Capetonians.

As a South African product, what is different about your Y?GEN clothing line?

YoungstaCPT: It’s not really dictated by trends, it is meant for someone who dresses according to what they like. In Cape Town, just because everyone wears something, it doesn’t mean we’ll all wear it, we have a certain image and specific style (there’s a whole documentary about this) and I’ve brought that into my clothing line, my raps and into the music videos too. I don’t dress like a rich rapper, I’ve kept my style grounded and kept to what I like.

Describe music in your own words…

Shaney Jay: It’s a feeling, if you make a hyped up song, you feel hyped, if you make an emotional song, you feel emo. That’s why us as creators play a big role in how the listener will feel, music is about feelings.

Would you say your highlight of 2021 is the album?

YoungstaCPT: I would say the Street Fever deal, acting in and having my music played on Blood & Water (S2) and of course, the new album.

Follow Youngsta CPT!

Instagram: @youngstacpt

Twitter: @YoungstaCpt

Facebook: @YoungstaCpt

-Bridgette Makhela

Kgadi Mothotse On Ambitiouz Entertainment And Public Relations In South Africa

Kgadi Annah Mothotse / 25 / Publicist & Booking Agent

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How did you get into Public Relations?

I studied at a media school, Boston Media House and fell in love with the concept of creating ideas strategically to build a certain perception of the brand or whatever it is you are trying to achieve with your consumers. My personality was also well fitted for the career path that I chose because of the fact that I am so confident, I believe in my ability to create stars and so I ran with it.

Your journey in the industry so far, how has it been?

It hasn’t been an easy one at all. But it most certainly has been rewarding. But one thing that has really helped is to have my own goals and targets in mind. I know very well that I want to be the best and I know what it will take for me to get there. I think the journey is still to give me challenges to overcome, but the most important thing is to overcome them right? I won’t give up, that much I know. I plan to go out in history books.

Ambitiouz Entertainment, what has it taught you?

It has taught me a lot about loyalty and passion for my career. Ambitiouz Entertainment has given me a voice and a fighting spirit in the bigger scheme of things. It made me realize and expose my strengths, passions and weaknesses to masses and myself that I wasn’t even aware of. It has also assisted me to polish my skills.

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Which artists do you represent at Ambitiouz Entertainment?

I represent all artists.

How do you deal with bad publicity that affects your artists’ reputation?

It is important to remind fans and media of all the positive things that the artist has achieved in a small period of time. It is also important not to stray away but instead own up and give a humble approach. Let people know you are also a person but one whose mistakes and successes are magnified by an entire nation, whether good or bad.

Is South African PR on a competitive level yet?

No, I don’t think it is. I don’t think that we are being creative enough, instead we follow methods and ideas that have already been there for over 20 years. We need more people to be innovative and really think outside the box and work with what they have. Whatever it is you are trying to sell will only be appreciated with a stand out, memorable approach.

A moment you’re really proud of to date?

Being asked to be on a panel of Women In Music, presented by Thiwe Mbola. I was asked to speak as a PR expert at the age of 25, making me the youngest person on that panel. Most recently is Sjava winning a 2018 BET Award for Best International Act.

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What would you like the rest of 2018 to bring?

I would like it to bring more prosperity and success with the company and it’s artists.

A message you would give to industry personalities seeking to keep a lasting brand…

Stay true to yourself and be authentic. People fall in love with people who are true and give real life stories.

 

Follow Kgadi!

Instagram: @kgadiness

Twitter: @kgadiness

Facebook: Kgadi Mothotse

 

Follow Ambitiouz Entertainment!

Instagram: @ambitiouz_entertainment

Twitter: @Ambitiouz_Ent

Facebook: Ambitiouz Entertainment

 

Bridgette Makhela

Lira On Born Free Album, The Voice SA And What Makes Her Happy

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Lira

Singer / Songwriter

 

The Born Free album, tell me about it…

It is my 6th album and the first album I am releasing under Otarel Music. I named it Born Free because the whole album is about freedom; songs like ‘Be About It’ and ‘Brave Heart’ are testament to this. The album discusses freedom as a state of being.

Any upcoming shows that your South African fans can look forward to?

Yes, the album launch takes place on the 8th and 9th of April at Gold Reef City (albums will also be available at the show), tickets are available at Computicket. The album will be available countrywide from the 18th April.

How has your time on The Voice South Africa been so far?

It’s exciting! It is a fun show and people get to see another side to my personality.

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 One word that describes your career so far?

Transformational.

What does music do to you?

It makes me happy.

How does Lira relax when she has time off?

I stay at home with my cat and husband. I spend time in my organic garden…I have a lovely, tranquil place. I don’t watch much TV, except for The Voice SA ofcourse.

What has your favourite body of musical work been so far?

Born Free, because it is so different. It’s boldness, it’s size, the production and songwriting…with every very album, I am becoming more and more myself. It is my proudest work.

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What makes you happy?

Music. It has offered me the freedom to do anything I want, I have a career that excites me. Good food also makes me happy too. I enjoy having breakfast at hotels, going on holidays and staying in beautiful places.

Pyjamas or a dress?

Definitely a dress!…I hardly ever wear pyjamas. When I was a kid I would always get pyjamas as a gift…My sister also recently bought me a pair that I hardly wear.

Any wise words for young females dreaming of doing what you do?

Believe in yourself. It is reflected in how you speak about it; think about it and what you are doing about it. You don’t use your own mouth to stop your own journey, you don’t use your own brain to break yourself down. Have a vision, see what is beneficial. Always remember detours are not a means to an end, don’t sit there, move on. Be gentle to yourself.

Follow Lira!

Instagram: @miss_lira

Twitter: @Miss_LIRA

Facebook: LIRA

*Lira’s Born Free album is now available on iTunes and Apple Music

 

Bridgette Makhela