Bonko Khoza On Playing Mqhele, Following His Passion And Upcoming Projects

Bonginkosi ‘Bonko’ Khoza / Actor & Voice-Over Artist

What sparked the love for acting?

I have always been into acting, since primary school I loved plays but never took it seriously. I went to art school and studied graphic design, I dreamt of being an overall visual artist. After 2 years of trying that, I dropped out to figure out my life. I asked myself if I was doing things because the status quo says so or if I was going to focus on what brings me joy. I decided that I wanted to do something I enjoy and would do for the rest of my life. So I took the decision to study Drama at The Market Theatre Laboratory.

You play ‘Mqhele’ on Showmax’s ‘The Wife’, how would you describe the character?

He is a complex character that is heavily bothered by demons in his head. He has unresolved childhood traumas that cause him to act and react in a certain way. Other than that, he is a sweet guy.

You are an extremely talented actor. How do you prepare yourself for a role?

My preparation starts at the audition level. I’ll read my script and research the character biography. I get to know the character and start looking at costumes and play scenes out. If I get the role, it’s a progression of building the character.

What would you change about the South African entertainment industry?

The industry doesn’t exist on its own, it doesn’t function without the audience. If anything, I would like to change the audience. I wish South Africa would open up access to more global content because it is part of a global market. The audience can then push the industry towards something different. The audience needs to start playing with their appetite and choosing different types of content.

That one moment in your career so far that you’ll never forget?

I spent a day with Benedict Cumberbatch in 2020. We did a scene together on a film called The Mauritanian. My scene was initially for his character. The casting director told me to keep pushing and keep my head up because it may be overwhelming. We did the scene in Cape Town and it dawned on me in that moment that he was just a colleague and I had to get it together. From that moment, we started talking and getting to know each other. That was a special time.

Is there anyone that you call your role model/inspiration?

Mahershala Ali, I love the way he handles his career and brand. He keeps it very much acting-centric even if he does work for brands. He has won two Oscars and I’m pretty sure when he’s not acting he’s probably spending time with his family and relaxing.

What is the importance of following your passion?

Life has a price to pay, you’re not here for free. The system will try and put you in a place where you are most comfortable. When you’re most comfortable, you’ve got nothing to complain about. But things like passion come from the inside, it is who you are, it’s an expression of your true self. Retrospection and bravery are important where passion is involved.

’13 Weeks To Find Mr Right’ is your upcoming project, are you working on other things at the moment?

I have already wrapped 13 Weeks To Find Mr Right. I have now started working on a Disney animation, I’m also shooting a Hollywood film and in talks with various directors but I can’t say much about that right now. Actively working on The Wife and voice overs.

Any advice for aspiring actors?

Study first, treat the art with respect and it will pay you back with longevity and substance. Put in the work and the time. Believe in your dreams, trust in God and don’t forget to pray.

Images by Asanele Shaun

Follow Bonko!

Instagram: @bonkokhoza

Twitter: @BonkoKhoza

Facebook: @bonkokhoza

Bridgette Makhela

Muzi On New Singles, The Industry, And How The Year 2015 Changed His Career

Muziwakhe McVictor Mazibuko / Artist 

What does your journey in music reflect?

That things eventually work out when you listen to your soul rather than the outside world. 

Who is Muzi?

Muzi is a father, who happens to make some music. 

Apart From Need Dat, Interblaktic is your recent drop, share the message behind it?

It’s about being unapologetically yourself.

You’re a Singer, Songwriter and Producer, how do you remain inspired and working?

I study other art forms and get inspired by them, then bring that inspiration back to music. 

Have a favourite song so far from your collection?

Sunset Kwazulu.

What year in your music career really changed your life and why?

2015, when I got signed to BMG Chrysalis. First time I didn’t feel like John and I were crazy. 

What has the pandemic taught you as an artist and creative?

Things take time, be easy on yourself. 

Anything you would change about the industry? 

I don’t know. I don’t think like that anymore. I worry not about external factors, the industry is external.

Follow Muzi!

Instagram: @muziou

Twitter: @muziou

Facebook: @Muzi

-Bridgette Makhela

Laduma Ngxokolo On MaXhosa Brand, Coming 2 America Movie And The Clothing Industry


Laduma Ngxokolo / Designer / MaXhosa Africa Brand Owner

Your brand MaXhosa Africa, what would you say is its ex-factor?

The patterns, which is what makes it distinctive and recognizable by consumers. The quality too.

How long did it take you to get to where you are today?

This was always my life plan. I’ve been in the industry for 10 years now, since the start of the business, this was always the plan, and I just didn’t know it would get to where it is now, as quickly as it did.

Coming 2 America, how did the collaboration happen?

The costume designer Ruth E. Carter contacted me two years ago and told me she’d been following my work for some years and would love to collaborate with me. A month later, she contacted me again and told me she’s working on the Coming 2 America movie and would love to work with me. Of course I said yes. The movie is a classic and the work I’ve showcased will still live on even after my time.

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How does a typical day look for an international brand such as yours?

I wake up and get to work at 7AM every day, by then everyone is already at work when I arrive. All the departments usually have meetings the entire day and we make sure we’re always aligned.

As a business, what have you taken from the pandemic?

One of the lessons I learned is that saving is very important and knowing where you are positioned as a business in the industry. Human Resources is very valuable within a business and the sustainability of a business comes a lot from how the employees are treated.
 
What would you say South Africa is doing right in the clothing/textile industry?

The labour laws, we’re doing that right. Financial support from the government we’re doing right and a lot of designers are defining their own DNA and we’re standing out as a country.
 
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Ever get creative block or lack of inspiration?

I hardly ever get those…instead, I get too many ideas to produce so I have had to learn how to cut down and focus on certain things at a time. I still design everything myself but I’m training my team to assist with that.
 
Any collaborations you’d still like to take on?

Yes, more within the lifestyle space. Crockery brands, appliances brands, etc.
 
Any inspirational advice you’d like to give to people seeking to be in your industry?

Know what your purpose is. Whatever path you choose will determine your level of passion for it. Education plays a big role in knowing the industry you operate in. Work hard, that even beats talented people when they are not working hard enough.

 

Follow Laduma & MaXhosa!

Instagram: @laduma / @maxhosa

Twitter: @LadumaNgxokolo / @MaXhosaAfrica

Facebook: @LudaNgxokolo / @MAXHOSA

 

-Bridgette Makhela

Stoan Seate On The Future Of The Industry, Entrepreneurship And Staying Motivated

Serai Tshepo “Stoan” Seate / Entertainer / Busnessman / Entrepreneur

“Entertainer, businessman within the lifestyle entertainment industry. My job is to extract monetary and other types of values out of the brand Stoan and use the products I create as vehicles for it. My business is majority shareholder in the Stoan brand.

Currently working on?

I’ve had to narrow down my focus down to a few things because even with a hundred lifetimes, I could never reach my full potential. To be excellent, I need to narrow down my focus. I’m continuing to record music but more as a hobby, compared to it being an occupation. I own a gin now, Native Gin. I also work with Magents Lifestyle Apparel in the brand marketing space, it’s a family thing. TV shows also do come but that’s not my main focus at the moment.

Artists are still in an unpredictable phase right now, how do you stay motivated?

I think it’s key to not no plan too far, compress my plan and execute within a period of about 2-4 weeks. You should be able to execute because things can change so quickly now due to the pandemic, daily and weekly goals are vital, you won’t be challenged when your 6-month plan fails. You can’t aim too far ahead but at the same time upping my skills. Graphics, videos, still images I’ve been doing myself. Staying busy…I’ve got 3/4 music videos done, 7/8 features done already and working on more. Stay working and stay positive about the future. Rather stay positive than negative about what the future holds.

You’ve come a long way as a talented all-round creative artist, what’s your winning formula?

It can be a gift and curse to be an all-rounder because you end up being a jack of all trades and a master of none. I’ve tried to keep the skills that can benefit other aspects in my life, such as my TV presenting skills benefitting my MC skills and vice versa. My SeTswana work in terms of my music benefits my presentation when it comes to doing other cultural activities. The key is finding a central point, if it’s something that’s outside, it takes away from my time and we only have 24 hours and 365 days in a year to do what we need to do.

Of all the projects you’re involved in, can you pick a favourite…and why?

There’s 2 projects right now that are working well together. Magents and Native Gin, I’m really enjoying the journey. These are spaces where my opinions and contributions are respected and valued, I’m learning a lot from people who have already invested years and have made the mistakes that I don’t need to make. I’m fast forwarding learning and standing on their shoulders as giants. I enjoy learning and gaining new skills.

Bongo Maffin is a huge part of your DNA, what has being in a band taught you?

Being in a band has taught me about compromise, you can never really have everything go 100% your way. You’ve got four headstrong people who feel that their approach is the right approach. If you understand that you all have the same intentions behind it all then you learn to be more empathetic and see things from another person’s perspective. I’ve learned about teamwork and rising to the highest level and pulling up everyone else to create a “5th mind” that is stronger than all of us combined.

Describe music in your own terms…

Because of the last 100 years of the music industry, music has now become competition instead of it becoming or staying a mission. Music has become a competition, we are now counting whether an artist is impactful according to their numbers, and not according to how much soul, wisdom and value they impart to society, our souls and towards changing the world. That’s what music and arts as a wider discipline is supposed to be about, you’re supposed to teach, reach and inspire.

You’re an inspiration to many…but who inspires Stoan?

I’m inspired by God and the universe, the wonder that this whole design is. At a micro level, I’m inspired by the positive human beings around me, the ones who have tasted defeat and snatched victory at the jaws of defeat, people who didn’t have an easy way to victory, and people who fell and dusted themselves off to find new ways to get to where they are going. Like how a ship sets off with an orientation point but constantly has to reset its sail as the winds change. Another inspiration is my mother who was a young divorcee that made great sacrifices to raise me, as well as my grandmother too. Many other people too, Jay-Z’s story inspires me, South Africans here as well, the youngsters who continue to make things happen, guys like Cassper. People who have gone against the odds, Oskido is also a big one too, a lot of people can point out his contribution to their come-up. My environment, South Africa – our story and continuing struggle inspires me

A dream you’d still love to achieve?

One of my reasons for waking up, my “why”’ is I want all my four girls to have a life that is set up already by me. The first car, first property and so forth, should be provided by me. Most of my dreams centre around my family, giving them a better life and better opportunities to launch from a higher launchpad. All of us have a finite amount of fuel, so the difference between us are the opportunities we are afforded by our parents through sacrifice and hard work. I want to win, I want to be successful in all the projects I’m involved in, I want to make millions of rands and have another wave of success in life, as I’ve already had many waves of success. I’m still dreaming like I’m nineteen.

What do you think the future of the South African entertainment industry holds for upcoming talent?

The new South African industry is already here. It’s an industry for an artist who is more scientific in their approach, an artist who is paying keen attention to the rhythm, the urban flow and tides of their market development. The market development will be key where an industry of 100 people paying you R1000 is more valuable than 1000 people paying you R100. These are people that are more invested, a more hand-in-hand process when an artist is developing a product between himself and the fans, the fans have a buy-in before the product is out, because you’re already consulting them about different things. There will be a closer relationship between the consumer and the product developer who is the artist, it makes for more integrity in the industry, because there is no more bullshitting and no more gimmicks, it’s more about authenticity where then you have a higher equity. More gimmick type artists are going to fall by the way side and all that will be left is the real essence of what artistry, entertainment and expression is all about.

Follow Stoan!

Instagram: @stoanito

Twitter: @stoanito

Facebook: Stoanito seate

-Bridgette Makhela

Wurld On AfroSoul EP, The International Music Scene And Upcoming Projects

Sadiq “Wurld” Onifade / 33 / Singer, Songwriter & Musician

You’ve made a name for yourself in the international music scene, was this always the goal?

The goal has always been to share good music and a new perspective of the Afrobeat perception to the rest of the world. Everything is happening the way it should, but the main goal is to motivate people.

Your AfroSoul EP is making major waves, what’s the inspiration behind it?

It’s an appreciation. I’m defining Afrobeat in my own way with AfroSoul and looking forward to sharing more experiences.

Got a favourite song on the EP?

They are all my babies.

Which artist would you love to work with at the moment?

Coldplay, Asa and Kendrick Lamar

How has your work life changed due to the Covid-19 pandemic?

Everything is digital and I’m spending more time in the studio. I miss performing for my fans but it has kept me more focused on creating music.

The most important thing you’ve learnt in your career so far?

Patience and consistency.

What does music mean to you?

Music is an escape. It’s my number one escape that gets me through daily life struggles.

You and Sarz gave fans the EP ‘I Love Girls With Trobul’, how was that received?

That was a moment in Afrobeat history that we made, I’m grateful that fans back home and abroad accepted and are still accepting it.

Any new projects you’re working on?

Yes, I’m working on some new stuff. I’ll be sharing details on my social media platforms soon. Cant’ wait, working on collaborations as well.

 

Follow Wurld!

Instagram: @thisiswurld

Twitter: @thisisWurlD

Facebook: @thisiswurld

 

-Bridgette Makhela

 

Doowap & Tarryn On New Single Thunda Thighs, Collaborations And Performing

Khetsiwe “Doowap” Morgan / 30 / Live Mix DJ & Performer

Tarryn “TNT” Alberts / 29 / Artist, Dancer & Business Owner

You guys recently released a banger of an Amapiano song called ‘Thunda Thighs’, how did the concept come about?

Tarryn and I had been listening to a lot of Amapiano in 2019 and we started creating choreography routines to some of the tracks to perform during my DJ sets. Then end of 2019, Tarryn had the hook “Mmmm aaaahhh mmmm aaahhhh Thunda Thunda” stuck in her head and around that time we had just met the young producer DJ Nel (now going by the name DJ Nelcee) at one of our shows in Limpopo. I spoke to Nel and got him to send through some of his beats for us to vibe to. We both fell in love with the power and energy of the Thunda Thighs beat and we made the song that same day, all that was left was for it to be mixed and mastered.

How and when did you two start collaborating?

I have always admired Tarryn as a dancer, already back in 2014. Then in 2017 I asked her to help me out with creating a show and adding dance as a new element. Our first ever gig performing together was at Budweiser’s first show in South Africa. We then did Afropunk Jozi and Afropunk Brooklyn, New York together. The transition to making music together was a natural and gradual progression.

Music and Dance are what you guys represent on another level, what do you think the South African industry has done right when it comes to these two entities?

Music and dance is in South Africans’/Africans’ blood. We dance and sing when we happy or sad. There’s always been spaces and platforms for both crafts to shine. I will say though that dancers are not treated with the respect they deserve. The amount of hours they put in to help bring an artist’s show to life is immense. They are often overlooked in terms of budget and attention deserved, but still they deliver over and above to bring a show to life. We need more community centres in underdeveloped areas to give children and young adults an alternative to the harsh circumstances they grow up in. Tarryn started a dance centre called “So Dope”, where she teaches classes and is grooming the next generation of dancers. Hopefully we can have more mentors, leaders and spaces created to nurture and cultivate young talented individuals in all forms of artistry.

Where do you guys keep getting inspiration from?

We are both super inspired and motivated by our country and the driven youth that inhibit it. Connecting with young artists at all ours shows, spending time with like-minded creatives in Braamfontein and each city we visit sparks us and ignites our fire. Travelling is always the biggest inspiration, hopping on a plane and landing in a completely different country with their own culture and views is always a refreshing mind shift and opportunity to learn and engage with other parts of ourselves.

Travel is a major part of your lives, how do you plan your schedules around this?

The traveling is part of the work, I try and organize gigs at the places I would like to visit. Sometimes we are fortunate enough to get opportunities that fly us out of the country and give us time to explore it. Tarryn was fortunate enough to do multiple world tours with a well known group.

Once the lockdown’s done, where can fans look forward to seeing your performances?

Wow the future of music is so uncertain. We are not really thinking about shows at the moment as they keep getting cancelled, the main focus is to keep making music and to keep creating. We are also figuring out new and interesting ways of making money in this industry during this weird climate. If you would like to catch us doing our thing and shining then for now it seems it’s going to have to be virtually through Lives and social media.

Any music video for Thunda Thighs in the pipeline?

We would love a video for Thunda Thighs and have the treatment mapped out but the lockdown has put everything on hold. Hopefully something will come out soon.

The one thing you always do before a performance?

We always do warm ups, some abs and core workout, run through the choreography and stretch. The main thing is to loosen up and get our energy levels up.

Any exciting projects still to come from you two?

At the moment we are just focused on making the music video, keeping fit and finding the direction we want the music to go. We are grateful to have this chance to work on ourselves without the pressure of the outside world at the moment.

Advice for aspiring young females that look up to you?

Advice is do whatever you have to do to keep your star shining. Even if it means sometimes you have to be selfish with your time and the people you want to be around. Work on your passion daily, even on the days you are feeling off, just keep moving forward.

Follow Doowap & Tarryn!

Instagram: @djdoowap / @tarryn_tnt

Twitter: @DJ_Doowap

Facebook: @DjDoowap / @tarryntnt

 

-Bridgette Makhela 

Justice Mukheli On Film, Photography And Life In Between

Justice Mukheli / 34 / Filmmaker & Photographer

Not everyone can say they are a self-taught filmmaker and photographer, what sparked your interest?

I’ve always felt that I’ve wanted to be an artist, I felt this from a very young age. Both my parents were artists in their own way. My fondest memory is of my brother and I in primary school, when our father drew a picture of us holding a vinyl while we were listening to music. I grew up with drawings, paintings and sculptures around me. My mom would make jerseys with various patterns, even when it came to her baking skills, she way always creative. I’ve always known that I am artistically inclined. In school I was always interested in work that required drawing and creative solutions, I loved painting as well. On the other hand I was also into fixing cars and IT as well. I have Dyslexia and growing up with it was challenging and created trauma for me by the treatment I got from other kids around me. Therapy has now helped me a lot with getting over that trauma. There are still moments where it still kicks in, especially if I am nervous but the therapy has really helped and it’s gotten better.

What projects are you involved in at the moment?

I’m involved in a few projects at the moment. There’s a documentary that’s brewing, a little film for a cool brand (can’t say at the moment) and two amazing music videos I shot for a band called Urban Village with a label called No Format. There’s also an exhibition coming up, firstly online then in a gallery in Braamfontein, it won’t be new work but it’ll be put out in a different manner and package.

Inspiration and consistency keep the work going, who or what inspires you? 

I’m inspired by a lot of people and a lot of things. Music, politics and young individuals living their purpose. I am also inspired by our country and the advantages we have in our generation. The inspirational names that came before us didn’t have access to various opportunities like we do, that inspires me because our voices can be heard quicker and easier than our predecessors. I love people such as Toni Morrison and Chinua Achebe. Current people that inspire me are Vincent Moloi and Tebogo Mahlatse, I believe they have moved our country forward and I am grateful that I get to work with them. My mother inspires me too, so much. My culture, heritage and beautiful history inspire me, as well as Black Power. The increasing need of seeing and acknowledging women inspires me. Being a man, a lot of what I am is easier because of my gender, this inspires me to be mindful of my privilege and be better and create access for women in any way that I can.

The industry is full of talented individuals, how do you keep your work apart and noticeable from others?

I create my work for me. My intention and purpose in my work is different. A lot of photographers follow trends, most creatives try to do the same type of thing. My intention and the feeling in my work will never be the same as anyone’s. Every project I do is for me, how the person receives it is secondary to what’s important to me.

Fashion seems to be one of your interests, how do you put an outfit together for an occasion?

I really love fashion, it’s a way for me to express myself. Fashion is very therapeutic for me. I buy a lot of clothes and lately I’ve been trying to understand why I have an access of items so I gave away about 60% of my shoes. I grew up poor, I didn’t have much. My dad left when I was 15 and he was the breadwinner, my mother didn’t have a job so she had to find creative ways to make money such as selling cakes, Mashonzha, etc. There was no room for me to be fashionable while growing up so when I started making my own money, I started buying stuff for myself. It’s a beautiful thing for me. I mean imagine going from having one shoe to being able to have five pairs a year, but I need to be mindful of how it affects my pocket now.

You’re a twin…how has this shaped your storytelling? 

Being a twin is amazing, it taught me how to be around other people, if even though my brother is me, and I am him, I still have to be mindful of him and around him. He is my right hand, and I am his, you have to be considerate. Him and I have the same interests and competing with one another helps us to always strive to be better. When you’re a twin you are born with a best friend that you can always be yourself around. Even when you’re not seeing eye to eye, you still love one another. Being a twin also gave me separation anxiety, it was hard for me to be alone but you learn to deal with it. The connection we have is still strong even if we’re now in different businesses and are pursing different careers, I can also always feel if something is wrong with him so you always just check up on the other half.

Where can people follow you on social media?

Instagram: @justicemukheli

Twitter: @justice_mukheli

Tumblr: justicemukheli.tumblr.com

Website: justicemukheli.com

Facebook: Justice Rendani Mukheli

 

-Bridgette Makhela

Sisanda Henna On Acting, Film And What’s Coming Next

Sisanda Henna / 37 / Actor, Film & TV Creator & MC

Being an Actor and Film & TV Creator isn’t an easy career, did you always want this for yourself?

Yes, probably from the age of 14, that’s when I was a part of my first play, an inter house play where I won Best Supporting Actor at a school called Union High School, in the Eastern Cape…ever since then I’ve wanted this!

How does a typical day for you look like?
There is no typical day, some days I’m writing a proposal to pitch something and some days I’m exercising and meditating, then go and see my acting coach. Some days I go MC an event somewhere and some days I’ll go sit and read a script for a couple of hours in a day for a new project and maybe do some research through watching a lot of movies and series. Some days I’ll just take a taxi somewhere, like to Alex and back because I play real people, depending on the person I’m playing, I’ll go and be where those real people are – whether in a shebeen or a law firm. When I’m producing or directing, I could be in meetings were we’re working out budgets, or I could be spending an hour or two going through contracts, then at times I could be in a PR and Marketing workshop. Other days I’ll do a photo shoot. Sometimes I’ll go for a jog or a swim, all of that is part of creation – even the part where you’re resting.
That one thing you can’t survive without when on set would be?

I try to make sure that I am able to survive even without any of the things I enjoy…just like how at some point coffee used to be quite a thing for me. I like my space, and sometimes I’ve had to adjust to places where I sometimes didn’t have a trailer. My earphones are a thing too because if I cut out noise it helps me focus and I can mentally visualize things. Stretching and breathing are also things I do in my own space to help me get into the zone.

South Africa has some seriously talented actors, anyone you look up to for inspiration?
 There are two actors I respect incredibly: Andrew Buckland (some people may know him from Catching Feelings). I saw him in a play probably back in 1999 and he blew me away! I think he is one of the best theatre actors in the world right next to Rowan Atkinson and Jim Carrey, he really inspires me. Another one is Mcedisi Shabangu, saw him in 2005 in a play called Tshepang. I love going to theatre a lot, it really inspires me.
You’ve made a mark in the industry, what’s keeps you consistently creating work and being a part of it too?
I want it more than anything in the world, probably more than living and being alive. I want to make amazing work and that keeps me going, I’m determined to get it!
Favourite film/TV show you’ve been a part of to date?
It’s hard to pick, I’ve loved so many of them for different reasons. I really love ‘Agent’ which is coming to SABC 1 on Sunday nights at 20:30, it starts March 8th. I’ve loved being a part of season 1 of ‘Trackers’ too, that’s coming to Mzansi Magic as well soon. I also loved being a part of ‘Gauteng Mabongeng’, although I worked on it as series producer and creative director.
What would you like the upcoming generation of actors and filmmakers to know?
It depends on what they want to know and do. There are so many different parts of the industry to go into these days, so it would depend on what they want…makes sense?
Any exciting projects you’d like to share for 2020?
I want to share 2 things: I am going to co-produce and star in a romantic comedy feature film, a big announcement’s about to made soon, it’s amazing! I’m also going to be in a new drama series that is going to be on MNet, although I can’t say much about that at the moment, but when the time comes I definitely want to share the news with you, B Kool Media!
Follow Sisanda!
Instagram: @sisanda_henna
Twitter: @SisandaHenna
Facebook: @SisandaHennaActor
Bridgette Makhela

Nandipha Mqoco On Digital Entrepreneurship, MC’ing And Her Love For Fashion

Nandipha Mqoco / 24 / Digital Entrepreneur, Master of Ceremonies & Fashion Enthusiast

School Them: What’s a Digital Entrepreneur?

Someone who starts a business in the digital space. In my case it would be by means of content creation and endorsing products on my social media platforms.

Content Creation: What’s the process followers don’t know about?

A lot of planning and strategizing. Most of the content you see is curated but that process is where it gets fun, well most of the time.

New Year: What would you love to achieve in 2020?

Solidify existing brand relationships. Getting the opportunity to travel more for work as an MC and a Content Creator, collaborating with more international brands too. Being well on my way to achieving full financial independence.

Rewind: How did you get into the Digital and MC’ing space?

My digital career just happened to me. It definitely wasn’t intentional at all. I would post my outfits, places I would go to on my Instagram. My sisters and I would have impromptu shoots with street fashion photographers. In addition to that, my sister Yoliswa who had a bigger following, would also post me on her Instagram. Thereafter, my audience grew and brands started to take notice and the rest was history! My MC career was definitely intentional. I always had a passion for public speaking so it only made sense to turn my passion into a profit.

Fun Fact: Your sisters Yoliswa and Thobeka are also in the Social Media Influencer game, was this always the plan?

Not at all, we were just living our lives and sharing our love for fashion, beauty and lifestyle then BOOM!

Threads: You’re a very stylish girl, where’s the inspiration from?

Thank you so much! My relationship with fashion is VERY personal. I was surrounded by extremely stylish women (my mother and sisters) all my life. I would watch fashion TV all day, everyday. I drive my inspiration from many places. Thank God for the internet because it exposed me to amazing fashion from all across the globe, seeing how people interpret different styles and trends. London, Amsterdam, New York, Beijing, even good ol’ Cape Town right here in Mzansi. I really enjoy how the people dress there.

Brag a Bit: Biggest bag/s you’ve secured so far?

Revlon and Clinique have been the biggest bags for me.

Mzansi: Where do you enjoy spending your free time?

Get on a plane and fly to CAPE TOWN. For many reasons – my sister lives there, the food is amazing, the scenery is breathtaking. There’s just so much to do there! But if that isn’t possible then watching series, movies and documentaries in another favourite place of mine…MY BED, is a close second.

Wisdom: Some advice on how to stay relevant in the digital era?

C-O-N-S-I-S-T-E-N-C-Y

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Bridgette Makhela

Yasmin Furmie On Timeless Fashion, Creative Inspiration And SiSi The Collection

Yasmin Furmie / Co-owner of SiSi The Collection / Reluctantly known as a Fashion & Style “Influencer”

You’re a fashion fire in the industry, where did the love story begin?

My story with fashion has always been evident. From an early age there was a desire to dress well. It has also been imprinted on me through my parents, especially my dad who dressed incredibly well. It has since evolved into the style I’m currently known for.

How do you put an outfit together, especially for important events?

There isn’t a lot of thought that goes into putting an outfit together, it all depends on how I feel. Thought does however go into what shoes or sneakers I wear. It may seem as if a particular way of dressing is an automatic thing, but subconsciously the desire to speak through my clothes is always there. Of course certain occasions call for a particular way of dressing and that may result in me thinking a bit more carefully about  how I present myself. Ultimately, my clothes say exactly who I am: Bold, Daring, Outspoken and Unapologetic.

SiSi The Collection, what is it all about?

SiSi The Collection is a collaboration between two people, my best friend Cynthia and I. She loves white shirts and as we’ve always wanted to do something together, the opportunity to start a business came along. We started our business in 2014. We saw a niche we could fill and the rest is history.

Style, how do you translate it into your everyday life?

Style is an ever present part of who I am. I use fashion to tell a unique story. The ability to be comfortable in my choice of clothes, the ease with which I put differing items together is indicative of my quirky style. My layering is what I’m known for and that’s basically an every day occurrence.

Do you have any fashion inspirations?

I find fashion inspirations daily. The beauty of what happens around me in South Africa; the way other people dress, women walking to work at 5am in the morning, looking supremely stylish. Young creatives inspire me daily. I am inspired by what happens globally as well as older women who step outside of the norm.

The South African fashion industry, what are the positives?

The amount of creativity is a positive on its own. In every field there is talent to be found, whether it’s in beauty, art or the design field. The democracy we exist within gives people the freedom to tell their stories in different ways. Sadly, there are not enough opportunities and that can be disheartening but my advice is to focus and pursue, collaborate and find the way to what it is you want to do.

What’s your take on age and dressing up?

Age is never an issue. I believe women should wear what they want, what makes them comfortable and what defines their personality. We are powerful enough not to be prescribed to.

How can females especially make fashion work for them?

I think people make fashion work for them every day. The very act of putting on clothes is an act of stating who you are in this world. We consume fashion in different ways; for some it’s an act of defiance, for others it’s a uniform to fit in. Daily fashion is used to tell stories and my advice to women and people in general, is to find the story you want to tell and see how your clothes can be the vehicle for telling that story.

Follow Yasmin!

Instagram: @yasminfurmie

Twitter: @yasminfurmie

Facebook: @YasminFurmie

 

-Bridgette Makhela