Sazi Ngcobo On Rusco Experiential, Marketing And The Events Industry

Sazi Ngcobo / 32 / Director & Owner of Rusco Experiential

Being in the events industry, what the biggest challenge?

Currently, the biggest challenge for us is to simply stay afloat. Our industry is one of the hardest hit by the pandemic, meaning that for the next few months we have to operate differently as a company. This has resulted in the need for us to reduce overheads (without cutting people), implement new methods of delivering experiences whilst still trying to be innovative & creative.  This entire period has actually been as exciting as it has been stressful. However, take Covid-19 out the equation, and the biggest challenge we face on a day to day basis is managing client expectations with client budgets, whilst still striving to deliver high quality productions and experiences.

The hardest lesson you’ve learnt throughout your career?

Try as you might, you can’t please everyone, and you can’t always be the nice guy! I had to learn that the hard way, but in the end I find that people respect you more (especially your staff) if you tell it like it is when it’s in the name of reaching the high standards that we set for ourselves.

What makes you happy about the field you’re in?

So many things come to mind. If I was to highlight some, here’s top 3:

1: The fact that no two days are the same, every project/experience is different. One can never get bored when they are doing something new every day!

2: People! In this industry you work with and meet people from all different walks of life. From CEO’s to entry level creatives, from world renowned chefs to students who waitress part time. Each person has their own unique story and getting to hear so many is amazing!

3: I love that we get to give life to ideas! The process from concept to execution is extremely stressful and draining, but the feeling of standing back and watching people enjoy an experience that until then lived only in your mind is unfathomable! It’s like a drug!

What sets Rusco Experiential apart from other experiential companies?

Well the first and most obvious differentiator is experience. My partner started Rusco 14 years ago and has since worked on a multitude of events and productions. The reason why that’s so important is that with experience comes trust! Clients trust us to deliver at a high level largely because we’ve been doing it for so many years! A second differentiator for us is that we play in several different spaces simultaneously. We are in the hospitality game (we own and run Pegasus Lounge and the Durban July and Decadance Lounge at Delicious Festival), we are in the eventing game, however we produce events for our clients as opposed to doing our own event, we are also in the sponsorship game in that one of our strategic partners is Big Concerts. With all this, we still take pride in being very low-key and behind the scenes.

What do you think the South African events industry does well?

As far as event productions are concerned, it’s safe to say that although we don’t have the latest technologies and massive budgets seen around the world, we throw world class productions on a constant basis. I’m always proud to be South African when I go to experiences like Friends of Amstel, Castle Lite Unlocks or Rocking The Daisies. Our events, in particular our larger scale events, are on par with some of the best events around the world, and with more people supporting them, they can only get better. Who’s to say South Africa can’t be the destination for the next Coachella?!

The entertainment and events industry are close partners, how does marketing play an imperative part?

Coming from a background in marketing, I would say that to market yourself and your event well is vital (especially for a new event). I mean what’s the use of throwing a dope experience if there’s nobody there to experience it? With that said, we find ourselves working very closely with the entertainment industry. In fact I would go as far to say that we are the intermediary between the entertainment and corporate world.

Most prestigious event you’ve ever worked on?

That’s a tricky one. I would have to say that the most ‘prestigious’ event we did was the President’s Golf Day that we were blessed to be involved with in 2020 (before the Corona virus of course). However, from a personal point of view, I would have to say that the Miller Music Drop Experience we did in 2019 was the best event I worked on, simply because it was a personal project that I’d been trying to execute for about 2 years and Miller Genuine Draft actually gave us the chance to bring it to life.

Any regrets throughout your journey so far?

None! I’m a firm believer that everything happens for a reason, and that we learn a lot more from our mistakes than our successes.

Where can people get to know more about Rusco Experiential?

Shameless plug time, lol. You can find us on our website www.rusco.co.za. You’ll get to see a lot of what we actually do there. Alternatively, we are on Instagram, Facebook and Twitter @RuscoExperiential.

 

Follow Sazi!

Instagram: @sazingcobo

Twitter: @Saz_SA

Facebook: @SazNgcobo

 

-Bridgette Makhela

Yasmin Furmie On Timeless Fashion, Creative Inspiration And SiSi The Collection

Yasmin Furmie / Co-owner of SiSi The Collection / Reluctantly known as a Fashion & Style “Influencer”

You’re a fashion fire in the industry, where did the love story begin?

My story with fashion has always been evident. From an early age there was a desire to dress well. It has also been imprinted on me through my parents, especially my dad who dressed incredibly well. It has since evolved into the style I’m currently known for.

How do you put an outfit together, especially for important events?

There isn’t a lot of thought that goes into putting an outfit together, it all depends on how I feel. Thought does however go into what shoes or sneakers I wear. It may seem as if a particular way of dressing is an automatic thing, but subconsciously the desire to speak through my clothes is always there. Of course certain occasions call for a particular way of dressing and that may result in me thinking a bit more carefully about  how I present myself. Ultimately, my clothes say exactly who I am: Bold, Daring, Outspoken and Unapologetic.

SiSi The Collection, what is it all about?

SiSi The Collection is a collaboration between two people, my best friend Cynthia and I. She loves white shirts and as we’ve always wanted to do something together, the opportunity to start a business came along. We started our business in 2014. We saw a niche we could fill and the rest is history.

Style, how do you translate it into your everyday life?

Style is an ever present part of who I am. I use fashion to tell a unique story. The ability to be comfortable in my choice of clothes, the ease with which I put differing items together is indicative of my quirky style. My layering is what I’m known for and that’s basically an every day occurrence.

Do you have any fashion inspirations?

I find fashion inspirations daily. The beauty of what happens around me in South Africa; the way other people dress, women walking to work at 5am in the morning, looking supremely stylish. Young creatives inspire me daily. I am inspired by what happens globally as well as older women who step outside of the norm.

The South African fashion industry, what are the positives?

The amount of creativity is a positive on its own. In every field there is talent to be found, whether it’s in beauty, art or the design field. The democracy we exist within gives people the freedom to tell their stories in different ways. Sadly, there are not enough opportunities and that can be disheartening but my advice is to focus and pursue, collaborate and find the way to what it is you want to do.

What’s your take on age and dressing up?

Age is never an issue. I believe women should wear what they want, what makes them comfortable and what defines their personality. We are powerful enough not to be prescribed to.

How can females especially make fashion work for them?

I think people make fashion work for them every day. The very act of putting on clothes is an act of stating who you are in this world. We consume fashion in different ways; for some it’s an act of defiance, for others it’s a uniform to fit in. Daily fashion is used to tell stories and my advice to women and people in general, is to find the story you want to tell and see how your clothes can be the vehicle for telling that story.

Follow Yasmin!

Instagram: @yasminfurmie

Twitter: @yasminfurmie

Facebook: @YasminFurmie

 

-Bridgette Makhela

Rudzani Netshiheni: HYPE Magazine’s Editor And How He’s Changing The Game

Rudzani Khorommbi “Roo” Netshiheni / 26 / Editor at HYPE Magazine / Chief Information Officer at TEMPLE AGENCY (super exclusive, to be announced soon)

You’re changing the game one word at a time, how’d you become HYPE Magazine’s editor?

It’s quite a simple story of how just reaching out can open doors. After my Matric year in 2010, I decided to take a gap year to find myself. Initially I wanted to study architecture (still do & will do soon) but the thought of it didn’t excite me that much anymore compared to when I was in high school. During that gap year I reconnected with one of my primary school best friends and we had so much in common after all these years of not communicating that it made sense why we were close in primary haha. Anyway, one of our interests was Hip-Hop culture and all the cool things that were a part of it. From the fashion, events and music, we were just obsessed with knowing what was going on. That sparked us to create a blog in 2012 called Temple Revolutions (one of TEMPLE AGENCY’s inspirations you see). The blog started when I was a first year student at Boston Media House. Every day we would rush over to some internet cafe in Hatfield and write about current Hip-Hop news and other cool things like sneakers, etc. As time progressed, people started noticing the blog and we started to get more confident in what we were doing, which led to us being more experimental and going out to Hip-Hop events, documenting them and just drowning within the creative atmospheres. I call those days our “studying” days because we were studying the game.

I remember we attended our first Back To The City festival event also in 2012, by then I had grown a taste for writing which helped with my studies, at that BTTC festival, I remember us standing in a long que waiting to get in and I noticed that they were handing out free HYPE Magazines. I took one of course and started going through its content. There were also some other Hip-Hop platforms at the festival and even though they didn’t compare to HYPE, I was still intrigued by them. I approached one guy that was a writer for one of the other Hip-Hop magazines, I won’t mention the name of the magazine as I don’t want to seem like I’m dissing it. I approached the guy and he gave me the editor of that magazine’s email address, that same night I sent an email to the editor asking to be a part of it. He replied once, I replied to his reply and after that never heard from him again. That disappointment was the tipping point that encouraged me to approach HYPE because initially I thought that the biggest Hip-Hop magazine in Africa wouldn’t have time for a young hungry kid like me. Simone Harris was the editor at the time, and I reached out to her. She replied and I responded to her without high hopes for things moving forward but Simone hit me up again. So, before I sent emails through to editors, I would always have about three articles I wrote to submit so they could review my writing skills. I sent Simone about three articles I had written at the time, she liked them and asked me if I would love to contribute to the HYPE website and I said hell yeah! Oh, I also had an article published on XXL’s website about South African Hip-Hop that gave me some credit. Also had HYPEBEAST connects but that’s a different story.

Four years later, I graduated. While at home chilling, frustrated because Simone had moved on from HYPE around that time and I didn’t know if that meant my time with HYPE had ended. Keep in mind I wasn’t getting paid or anything, but I truly felt blessed and cool for having been given the opportunity. Fred Kayembe was the new editor and we weren’t that close at the time. I think I only met him once at some HYPE event before Simone’s departure. I was in Venda getting my driver’s licence when I got a call from Fred who said that he loved my work and wanted me to come work with him. The timing of everything was perfect because when he called, I has just passed my driving test and then I got my first car, which helped with getting to the office on time. For a year I was Fred’s assistant, then in 2016 he moved on from HYPE to do crazier things and I took over. I probably skipped some parts because  it’s a long story.

What’s the vision for 2019?

The vision for 2019 is to really celebrate the future superstars within the music industry. Personally, I want to expand HYPE’s influence on the other genres too that are also still part of our community. Also have a vision to create more interactive experiences, collaborations and higher quality content. Its going to be a crazy year.

Hip-Hop, define it in your own words…

Hip-Hop is God’s gift to the world. Those are my words. This culture has changed so many lives and continues to do so and grow.

Who’s quickly making their come up in the industry according to you?

You have a lot of young artists and unique artists coming up. The likes of ByLwansta, who was one of our first HYPE Freshman, he is really set on dominating. ByLwansta is also the first South African (and only) to have appeared on the famous COLORS platform, which is crazy. Then you have new wave artists such as The Big Hash, Lethabo Acid, Yuang, PatricKxxLee and so many more paving their way to the top. Other artists like Touchline, Luna Florentino, Kingsweetkid, King Lutendo and a whole lot more are working hard. Then you have our HYPE Freshman 2018 winners such as Rowlene, ASON, 3ple B, Tian and others I mentioned before gearing up for a takeover. I’ve also been keeping an eye on the alternative guys like Tron Pyre, Angie Santana, Una Rams, Espacio Dios and so many others who are special.

Music, Fashion or Alcohol, one’s gotta go lol.

Alcohol can go bruh…

What are you grateful for the most?

I’m grateful for the opportunities I’m constantly given to make a mark and super grateful for the support structures I have.

Favourite jam at the moment?

I currently have Mac Miller’s ‘Wings’ on repeat now. R.I.P

When you started, you never thought…?

Never thought I would be such an influential voice in South African Hip-Hop and get event invites from London, New York & Los Angeles. Crazy.

Who is Roo really?

Roo is a grown-ass Venda kid from Shayandima who over the years has grown in confidence, appreciates all that God has blessed him with and is destined for overwhelming great things. That’s Roo.

 

Follow Roo!

Instagram: @_rooat

Twitter: @Roo_AT

Facebook: Rudzani Khorro Netshiheni

 

-Bridgette Makhela

C’Funk On New ‘In The City’ EP And All The Hours He Put In

Nhlakanipho Ndlovu C’Funk aka “Mission wabantwana” / 27 / Singer & Production Engineer

‘Time In The City’ EP is out, break it down track by track…

 

Time in the City is about my time in Johannesburg, I’m from Durban originally. I came to Johannesburg in October 2011 and never looked back. My experience within that time is partly depicted in the EP. Most of my experiences involve women, either than the fact that I love them, my experiences with women have left a lasting impression. If I had to name them all we’d be here all day long.

Track 1: Cobain The thing about this song is it’s the second to last track in terms of the order I wrote these songs. I had just finished speaking to my mother, every time I speak to her she always asks me when I’m coming home and I always have to reassure her that all is well and that I’ll be home soon. I usually end up speaking with my father as well, him and I are always discussing soccer, so I decided to write this intro just to show the current state of things. As you begin this EP, you’ll hear Smash Afrika’s voice, shout out to Smash Afrika, we’re both from out of town so his words really complimented the intro.

 

Track 2: Dubane This song came about after my homies and I hit the club, I forgot which club it was but it’s in Sandton next to a News Cafe, Taboo I think is the name. We ran into girls we know from Durban and I remember they were rollin’ with OKMalumkoolkat. That experience inspired the song and no, nothing happened between us and them, like I said, they came with people, the song was just my version of events.

 

Track 3: Chocolate Cinderella Is just and ode to my love for dark-skinned girls. I met thee idea dark-skinned girl at the time and the beat is what lead me into the theme because of the party bounce. The song is about enjoying her presence in any setting, even at a party setting, as you may know some guys don’t like hitting the club with their respective partners, using terms like “how you gonna bring sand to the beach”, and that’s the story of this song.

 

Track 4: Smoke Sum This song is my, what’s the word, “flex song”. I’m just talking that talk, when I made the beat I was feeling cheeky and carried that sentiment in the words. I can’t explain it to you, you have to hear it to understand.

 

Track 5: For Sure Is a love song, it’s not inspired by anything in particular. It’s the song I wrote when I decided to start taking singing seriously. I’d like to believe I was in love at this time, but since I can’t remember it. that must not have been the case. The thing I like about it though is that when I hear it now it resonates with my current relationship, which leads me to believe even a regular listener will be able to relate. 

 

Track 6: Comet My current favourite, this song came about in the final stages of the EP. I wrote it on Women’s Day, it was supposed to be an interlude but as I wrote the song, it started to have legs. Soon I had added a clip of me and an old flame in our drunk state, it’s inspired by her, she’s been a huge fan of mine since way back when, that’s why the opening line is “pitching tents for cute honeys I’m a silly mother toucher everything is good cause she likes me to Usher”.

 

Track 7: Time In The City Well this is the song that wraps up the EP, it puts everything into prospective in terms of where I started to where I am right now in this city. Big shout out to my boy Sandile Radebe, who added that dope verse that complimented what I was trying to say.

 

Bonus track: Clap For You This song is for the ladies, it features my homie J.Smallz, we just appreciating the ladies…WE GOT A VIDEO COMING SOON!

 

PS, the interludes that are in between certain songs are there to make a smooth transition for the songs on the EP, they all occurred after I wrote ‘Comet’. The story developed then, I mean yes I do understand that I come off as a “fuck boy”, claiming to be in love with this Dubane/Chocolate Cinderella girl but sharing intimacies with another young lady. I felt like it would make for a more compelling story.

When did you decide to take the music route seriously?

It all happened in 2015, a good friend of mine named Phindile Ziqubu aka ‘The Boss Lady’ encouraged me to do so, her belief made me believe and the rest is history.

As a vocalist, any challenges you faced while putting the EP together?

 

Hell yeah! When I started all I had was a singing voice and a book full of songs, how to sing was something I didn’t know would be the problem. Singing is not a game, even now I’m still learning. that’s why the EP took almost two years to make. I had a lot of help from friends and even family at some point, that to me was the biggest road block. The rest didn’t affect me enough to be mentioned.

 

You’ve already released some singles from the EP, how have they been received so far?

Dubane, my first single, was received very well, it was even number one at some point on Khutso Theledi’s R&B Chart on YFM, shout out to Khutso. The second single from how I see not so much but the third one did the damn thing, shout out to J.Smallz for jumping on the song, we even got a video coming soon for that track.

What’s the next step for you since releasing your EP?

 

Pushing it is my biggest goal, I want people to believe in the local R&B scene and I’m going to be performing every chance I get until I drop the next one I guess. Part of this you must understand is to feed my hunger to sing, when I wasn’t pursuing this I would sing everywhere, after a while people even started encouraging me to try out Idols.

 

You’re performed at YFM this past Friday on ‘Live n ReYired, how did your fans receive it?

I had a live band, with the ever so talented Delicious Keys aka Josh directing the music. It was dope! I’ll be performing songs off of the EP as well as two new songs just to round it off.

How many hours go into rehearsal?

 

A lot! I can’t really tell at this point because I’m singing most of the time.

C’Funk as an artist, how much have you grown since your musical journey began?

Immensely vocally, my pen has always been lit so at this point whether it’s to grow or not, it’s hard to tell.

What genre would you describe your music as?

 

I’d describe it as R&B, that’s my aim, I might shift a bit here and there but at the end of the day, the focus will be R&B.

Follow C’Funk!

Instagram: @funknificent

Twitter: @TheRealCFunk

Facebook: C’funk

–Bridgette Makhela

Kinetic On New Single ‘Touch’, South African House Music And Future Plans

Thabo Damari aka Kinetic / House DJ, Producer, Professional Audio Engineer & Entrepreneur 

Who is Kinetic?

Kinetic, as I like to call myself, is an avid music enthusiast. I am someone who has continued to stay true to what I believe in despite many influences. I possess a creative spirit that continues to drive me and constantly pushes me to challenge myself. The name Kinetic is simply defined as an energy around a moving object. I possess that energy within me and whether I’m behind the decks or sitting in front of my DAW, I am simply transferring that energy.

Your new single titled ‘Touch’, who does it feature?

Touch features an amazing fellow creative by the name of Vugar M Beats. Vugar is a multi talented individual who sings, produces and also comes up with unique concepts. The track also has a remix by Chris Carter, who gave it a different feel which resonates with the masses.

What inspires your love for House music?

Over the years I have realized that House music is not just a genre, it’s a community. My inspiration stems from the community of House music. As House music enthusiasts we are always looking to better the culture within the community. Not only that but we are always looking to progress the sound forward. That for me, provides constant inspiration.

Any other singles you are set to release this year?

I have a few projects pending which are set to be released this year (if all goes according to plan). I have already completed two EPs, but I need to make sure that the standard and quality of the music can compete on an international level. I’m also halfway from concluding a project with a very talented female vocalist from Pretoria, the details of that project will be released in due time.

What’s your relationship with Just Mo Records?

The label founder and owner Just Mo has been like my mentor to me ever since I joined YFM. He is a respected member of the House music community, and he is somewhat of an authority in the music industry. I have always wanted to work with Just Mo on a personal capacity outside the realms of radio, so when the opportunity came about I was more than thrilled.

What’s your take on the current South African House music industry?

There’s been talk around how monotonous the industry is currently. A lot of people, particularly those who are in the industry have been complaining about the standard of local House music and the events. I personally believe that there has to be diversity in order for all of us to co-exist. Our aim should be to push the culture forward and avoid being stagnant so that the House music industry can be as economically viable as it’s counterparts. This can only happen if each individual in the community can add positive value, including myself.

How do you balance your day job with a DJ career?

I have always found a way to have balance. In the times we live in now it is not uncommon for someone to be engaging in multiple crafts at the same time. What has helped me is that what I do as an Engineer has enhanced my capabilities as a Music Producer and DJ.

Who do you look up to in the industry?

That has always been a relatively tough question for me to answer because I analyze so many people in the industry, not only in House music but across multiple genres. That’s because I believe that I can learn more from a group of individuals than I would from one person. Everyone has something to offer and everyone has a lesson to teach.

How’s the future looking for Kinetic?

I believe the future holds so much more for me. I see progress each passing day. I was destined to succeed and no matter the challenges, I will continue to work towards my greatness. With God and my family by my side nothing is impossible.

Follow Kinetic!

Instagram: @kinetic_sa

Twitter: @Kinetic_ERR

Facebook: Thabo Kinetic SA

–Bridgette Makhela

  

Christopher Jaftha On The Industry, Juggling His Titles And Some Wise Words

Christopher David Joshua Jaftha / 32 / Actor / Presenter / Model

How and when did your journey into the entertainment industry begin?

In 2000 when I left school. I did voluntary work for three years, we raised money for HIV and AIDS orphanages through industrial theater.

You carry so many titles, how do you find the time to juggle all your jobs?

It’s not easy but it’s a good problem to have. I try and prioritize and get as much done as possible, so I am able to free myself for the next opportunity.

How does a typical day in your life go?

Pray, eat, gym, work, eat, work, eat, work.

Do you attend all the events you get invited to?

I don’t attend all events I get invited to. I simply don’t have all that time. I’ll go if I have committed and work doesn’t get in the way.

How do you distress?

I go to the cinema on my own, take drives on my own, chill on my own.

What has the industry taught you?

Spread your wings as far and as wide as possible, you need to be versatile, be a jack of all trades and master of some.

Anything you would change about your journey so far?

I would’ve started investing in property at a much younger age, and probably studied Drama instead of Fine Art.

Would you spill the beans on any exciting projects coming up for you?

I have a cameo in a feature film to be released next year.

Some wise words to live by?

“You are what you repeatedly do, excellence then, is not an act, but a habit.” ~Aristotle

Follow Christopher!

Instagram: @chrisjaftha

Twitter: @chrisjaftha

Facebook: Christopher Jaftha

–Bridgette Makhela

Farah Fortune On Starting Her Own Business, African Star Communications And The Entertainment Industry

Farah Fortune / 37 / Director & Owner of African Star Communications

Describe yourself in one word…

Ambitious.

Share your story on how you found your way into the business of Public Relations and Event Management

I started my own business in 2008 after being tired of having a boss. I left my job with no savings. I had R1000 to start the business and used R589 to buy my CC for the company.

How do you get up every morning and keep going?

I have bills to pay so I have to work! I also love my job, makes a big difference to my enthusiasm levels. I always set myself goals, so I continuously want to achieve them.

Was this always your vision for your future?

I knew I always wanted to be my own boss. I always knew I wanted to push women empowerment; I was just never sure how I was going to do it. So when I identified the opportunity to start my own business, I went for it. I had no idea if I’d succeed or not.

African Star Communications has come a long way, with celebrating 8 years this year, how do you plan on keeping up the great work?

We try and keep things fresh within the business through great Public Relations strategies and hopefully we will continue to do so for another 8 years.

One thing you never leave your home without?

Kissing my baby girl goodbye.

Family and friends, are they a solid support structure?

Yes, very solid support! I appreciate them so much!!! You really can’t do anything in life without solid support.

Club or chilling at home, what do you prefer?

Chilling at home. My job is about events and parties most of the time, so when I get a chance, I like to relax, which isn’t often.

How would you describe the South African entertainment industry?

A growing industry with so much potential.

 

Follow Farah!

Instagram: @fcfortune

Twitter: @fcfortune

Facebook: Farah Fortune

Follow African Star Communications!

Instagram: @africanstar08

Twitter: @AfricanStar08

Facebook: African Star Communications

 

–Bridgette Makhela

 

Smash Afrika: That Energetic Kid Who Does Radio, TV, Content And MCing

Afrika Similo Mdutyulwa aka Smash Afrika / YFM 99.2 Breakfast Show Host / Ground Zero Presenter (YFM 99.2 Reality TV Show) / Content Producer for TV / MC / Energetic Kid

Tell me how Smash made his way into the business of Entertainment…

I was at a traffic light and I had placard that read…just kidding! It all started on campus radio, Kovsie FM (2009), then moved to VOW FM (2011). I got a call from a colleague at the time I was at VOW FM telling me that Tholi B, (presenter of Room 69 on YFM at the time), was looking for a co presenter for his new drive time show. Tholi B then gave me a call inviting me on Room 69 to audition (oh by the way I didn’t know I was auditioning). I was one of seven dudes he auditioned and that is how I got into the commercial radio space. In April 2012 I was at a commercial radio station, which I’m currently working at.

You’ve been handling the Breakfast show #SmashandGrab on YFM 99.2 this year, how’s that going so far?

We are trying something different and we are winning, if I can say so myself. Ask the listeners, they will tell you. We are vibing with a contacted young adult who is aware of how small and big the world is today. So the show is about sharing information, entertaining and grabbing the listener’s ear for three hours with matters from around the globe and Africa.

Do you always have a good 8-hour sleep?

Nope, I get an average of four hours. Weekends maybe but never on weekdays.

List the other stuff you’re involved in.

TV (presenter and content production)

MC (corporate gigs and events)

Dance (in my car and on the dance floor)

Production Company Owner: Afrika Respect Productions (we create content for clients’ needs)

Your career path, does it feel right?

I was born to do this, everything I do, I do because I love. You will never catch me doing things I don’t love. Plus, it never feels like work, but I’m anal about being a professional.

You’re always so full of energy (lol), is this the guy you’ve always been?

Yes.

Shades or sugar? Pick one…

Shades.

How do you plan on taking over the world?

By doing what I’ve been doing all these years, putting in the work and trying to be the best at what I do and who I am.

Any deep closing words for the kids?

Listen to the kids, even when you are the kid. Have yourself a cool shoe shine day and always try leave better than you found it.

 

Follow Smash!

Instagram: @smashafrika

Twitter: @smashafrika

Facebook: Smash Afrika

 

–Bridgette Makhela

 

 

Conté Creatives: Creative Content Producing Company

Conté Magazine seems like a really cool source of creative information, what is it all about?

The Conté creative portfolio is aimed at creative African individuals such as illustrators; fine artists; graphic designers; animators; architects; interior designers; poets; photographers and fashion designers. These creatives are given the opportunity to be featured in both digital and print spheres (Conté Digital and Conté Magazine).

Conté Digital is released monthly online, enabling artists to expand their reach to the international markets; those same artists are then allowed to fully exhibit their work in a themed print edition of the Conté Magazine.

Conté Magazine is a Quarterly Creative book that is accompanied by an exhibition event, where all the featured artists get the chance to have their work exhibited. Twice a year, creatives have a platform to have their work displayed and fully exhibited. This is the ultimate Conté vision.

How and when was Conté Magazine founded?

Conté Magazine is a company started under our holding company Conté Creatives. The agency, which was founded on the 6^th of November 2014. The first magazine was released on the 7^th of May 2015.

We previously worked at a Transmedia company situated in Auckland Park, and towards the end of our contract, instead of having it renewed, we chose to look for work spaces that would enable us to start our own projects. We found a place called JoziHub, a tech based Hub at 44 Stanley Avenue. This was the beginning of all our Conté adventures.

Is there a specific market you are aiming for/at?

Our Market is extremely vast. When we started our target with creatives all across the board. Weirdly enough, after the release of our 2^nd Issue, we realized that our market had changed. We were attracting more businesses, corporate individuals, art buyers and investors. With each issue we learn that our target keeps changing rapidly, which isn’t bad at all. As long as we bring more awareness to creatives all over Africa.

 What does the content you produce seek to fulfill?

The content we produce is aimed at driving collaboration among artists in order to turn the arts into a force to be reckoned with. We started a vision that would revolutionize the way people think of the creative industry internationally. It is more than just a creative portfolio, it allows the reader to be involved in the creative process, to make the transition from consumer and viewer to creator and enthusiast. We are all about changing the way we work together.

Your upcoming event in June, do elaborate as to what can be expected by attendees?

Each of our events bring a different element each time. Our magazines are themed each issue, and based on the theme, our events take on elements of that theme. This upcoming event, sponsored by the University of Johannesburg, will be based on the current theme “RAW” and the other exciting thing about this event is that it will be around the week of June 16 and we are trying to celebrate the creative students.

 What can readers expect in the next issue to be released?

This next issue is going to bring on a different aspect of things we see on a daily basis. This “RAW” issue is living up to it’s name…everything is going to be Raw, uncensored, unscripted. Whatever comes to your mind…we will be showing that off to the world…and the lovely thing about this issue, is that it is off to New York in July.

How was the feedback from your previous event, the Revolution issue launch?

Every launch we’ve had, has brought about more interest, more excitement, and more sponsors. And the Revolution issue was no different. We have received nothing but POSITIVE feedback throughout.

As a South African creative content producing company, what does a day in the office look like?

A day at the office is always exciting…we are all very busy, but the busyness isn’t overwhelming because we all get to do what we ABSOLUTELY love doing. We are all a fun bunch, so coming to work is always entertaining.

What is the way forward for Conté Magazine for the years to come?

Moving forward, Conté’s mission is to expand its leadership role in the creative market, using groundbreaking creative solutions and also expanding creative collaboration by using it’s publications. There is a lot to look forward to because more than anything we want to be the international voice for African Creatives and whatever we can do to make sure we are that, we will most definitely do.

Follow Conté Magazine!

Instagram: @contemagazine

Twitter: @ConteMagazine

Facebook: Conté Magazine

 

–Bridgette Makhela