“Entertainer, businessman within the lifestyle entertainment industry. My job is to extract monetary and other types of values out of the brand Stoan and use the products I create as vehicles for it. My business is majority shareholder in the Stoan brand.”
Currently working on?
I’ve had to narrow down my focus down to a few things because even with a hundred lifetimes, I could never reach my full potential. To be excellent, I need to narrow down my focus. I’m continuing to record music but more as a hobby, compared to it being an occupation. I own a gin now, Native Gin. I also work with Magents Lifestyle Apparel in the brand marketing space, it’s a family thing. TV shows also do come but that’s not my main focus at the moment.
Artists are still in an unpredictable phase right now, how do you stay motivated?
I think it’s key to not no plan too far, compress my plan and execute within a period of about 2-4 weeks. You should be able to execute because things can change so quickly now due to the pandemic, daily and weekly goals are vital, you won’t be challenged when your 6-month plan fails. You can’t aim too far ahead but at the same time upping my skills. Graphics, videos, still images I’ve been doing myself. Staying busy…I’ve got 3/4 music videos done, 7/8 features done already and working on more. Stay working and stay positive about the future. Rather stay positive than negative about what the future holds.
You’ve come a long way as a talented all-round creative artist, what’s your winning formula?
It can be a gift and curse to be an all-rounder because you end up being a jack of all trades and a master of none. I’ve tried to keep the skills that can benefit other aspects in my life, such as my TV presenting skills benefitting my MC skills and vice versa. My SeTswana work in terms of my music benefits my presentation when it comes to doing other cultural activities. The key is finding a central point, if it’s something that’s outside, it takes away from my time and we only have 24 hours and 365 days in a year to do what we need to do.
Of all the projects you’re involved in, can you pick a favourite…and why?
There’s 2 projects right now that are working well together. Magents and Native Gin, I’m really enjoying the journey. These are spaces where my opinions and contributions are respected and valued, I’m learning a lot from people who have already invested years and have made the mistakes that I don’t need to make. I’m fast forwarding learning and standing on their shoulders as giants. I enjoy learning and gaining new skills.
Bongo Maffin is a huge part of your DNA, what has being in a band taught you?
Being in a band has taught me about compromise, you can never really have everything go 100% your way. You’ve got four headstrong people who feel that their approach is the right approach. If you understand that you all have the same intentions behind it all then you learn to be more empathetic and see things from another person’s perspective. I’ve learned about teamwork and rising to the highest level and pulling up everyone else to create a “5th mind” that is stronger than all of us combined.
Describe music in your own terms…
Because of the last 100 years of the music industry, music has now become competition instead of it becoming or staying a mission. Music has become a competition, we are now counting whether an artist is impactful according to their numbers, and not according to how much soul, wisdom and value they impart to society, our souls and towards changing the world. That’s what music and arts as a wider discipline is supposed to be about, you’re supposed to teach, reach and inspire.
You’re an inspiration to many…but who inspires Stoan?
I’m inspired by God and the universe, the wonder that this whole design is. At a micro level, I’m inspired by the positive human beings around me, the ones who have tasted defeat and snatched victory at the jaws of defeat, people who didn’t have an easy way to victory, and people who fell and dusted themselves off to find new ways to get to where they are going. Like how a ship sets off with an orientation point but constantly has to reset its sail as the winds change. Another inspiration is my mother who was a young divorcee that made great sacrifices to raise me, as well as my grandmother too. Many other people too, Jay-Z’s story inspires me, South Africans here as well, the youngsters who continue to make things happen, guys like Cassper. People who have gone against the odds, Oskido is also a big one too, a lot of people can point out his contribution to their come-up. My environment, South Africa – our story and continuing struggle inspires me
A dream you’d still love to achieve?
One of my reasons for waking up, my “why”’ is I want all my four girls to have a life that is set up already by me. The first car, first property and so forth, should be provided by me. Most of my dreams centre around my family, giving them a better life and better opportunities to launch from a higher launchpad. All of us have a finite amount of fuel, so the difference between us are the opportunities we are afforded by our parents through sacrifice and hard work. I want to win, I want to be successful in all the projects I’m involved in, I want to make millions of rands and have another wave of success in life, as I’ve already had many waves of success. I’m still dreaming like I’m nineteen.
What do you think the future of the South African entertainment industry holds for upcoming talent?
The new South African industry is already here. It’s an industry for an artist who is more scientific in their approach, an artist who is paying keen attention to the rhythm, the urban flow and tides of their market development. The market development will be key where an industry of 100 people paying you R1000 is more valuable than 1000 people paying you R100. These are people that are more invested, a more hand-in-hand process when an artist is developing a product between himself and the fans, the fans have a buy-in before the product is out, because you’re already consulting them about different things. There will be a closer relationship between the consumer and the product developer who is the artist, it makes for more integrity in the industry, because there is no more bullshitting and no more gimmicks, it’s more about authenticity where then you have a higher equity. More gimmick type artists are going to fall by the way side and all that will be left is the real essence of what artistry, entertainment and expression is all about.
Shudufhadzo Abigail Musida / 24 / Miss South Africa 2020
Obvious first question…how does it feel to be Miss South Africa 2020?
It feels amazing and surreal, I have to pinch myself sometimes. It’s also been so busy as well. It usually hits me at night when I head to bed. It’s still hitting me in small doses.
How was your upbringing like?
It was a good upbringing, I was in a free and safe space where I could always be myself.
When did you decide to try out for the pageant?
I decided last year for the first time. Before I didn’t think I could enter such a pageant, I thought you had to look a certain way but I realised things were changing.
What kept you going through all the weeks leading up to the main event?
Knowing that I would make a really good Miss South Africa, I could make a change and do really well at being an ambassador of the country. I’ve always wanted to impact people’s lives and live a life of service.
One cool thing South Africans don’t know about you …yet?
I’ve always wanted to be a singer and entertainer.
Mental Health is a strong focus of yours, what’s your take on the youth of today and how they tackle this serious issue?
I read somewhere that suicide is currently the leading cause of death between ages 15-29 and in South Africa, 1 in 10 people are expected to suffer from mental health in their lifetime but only I in those 10 people will have access to mental healthcare. It is an important issue globally and when people are not okay, they don’t know that it’s okay to not be okay. It is still considered a taboo issue around the world, and no one equips the youth and we end up having a high suicide rate.
Your absolute favourite moment of the Miss South Africa journey before your crowning?
In Cape Town sitting at the dinner table and hearing some of the ladies telling us about their adventures in New York. I remember memorising everyone’s name on the table that night. I have never been that happy in my life.
What’s your advice to other young ladies in pursuit of the crown?
Your dreams are valid, you can do it if you put your mind to it. Many stereotypes and narratives have been changed. It’s your time!
That moment you knew you wanted to be in the music industry was?
At the age of six I had already made up my mind about being a musician, it was something I knew my whole life from then. Performing at preschool for the first time triggered the feeling of wanting to perform.
The single ‘Your Love’ has made major waves, did you think it would be this big?
Yes, I knew it would do well because it’s very catchy and it’s a cute love message.
Why the title ‘Ingoma’ for your debut album?
It’s an abstract title. I love abstract art and stories. The idea behind the title is that it’s not just an INGOMA (a song) is not just a song. Its memories, feelings, expressions, stories and messages.
What is it about South African music that you admire?
I admire how soulful South African music is and I admire the messages our artists give to the people.
Is there a team behind your brand?
Of course! Bigcitydreams Records is the team behind the magic you see.
Got a favourite single from your offering so far?
All 14 tracks from INGOMA are my babies and I love them all the same because they all come from my thoughts and I value what I think and write.
Talent, what does it mean to you as an artist?
Talent means an advantage to me (which I am aware I do have) but it does not mean a guaranteed success, hard work gives me hope and confidence in all that I do.
One thing you could use to change the world would be?
I’d use my music to encourage people to think bigger and tackle poverty, racism and inequality.
What’s your vision for years to come?
I’m wishing to learn more by educating myself about the fields of entertainment, and to improve every time I create or put something out there for someone to see.
You just released Thrill last month, what inspired the title?
The title was inspired by the incredible feeling of excitement and joy I get from living my dreams out loud and the amazing people I am blessed to be surrounded by.
You visited New York pre-lock down, what was the experience like?
The experience was really tense, the city was not alive and crazy like everyone knows New York. I was actually on my way to Los Angeles to record for a week and had to make a fast U-turn when the world started to shut down, luckily made it back home on time for lock down. That was a very hard decision because the trip was planned months prior, but it was the best choice we made.
Nostalgia made waves in the music industry, are you working on any new projects?
Yes, Nostalgia is such a special project that I am very proud of. I am working on a few amazing projects and will be announcing someone exciting news in the next two months.
How are you staying focused on your work during the lock down?
I am making sure I keep to my everyday routine, like it was before the Covid-19 madness. I wake up, exercise in the garden then hit my office for admin and stay up until late writing and producing songs in my studio at home. Sometimes it’s 18 working hours or even 24 working hours, so the rhythm hasn’t really changed. The creativity is keeping me sane. Also, it’s a super inspiring time creatively.
What does music mean to you?
Music is pretty much the essence of my being and core of my purpose.
How do you find the process of creating music?
The process of making music is a great spiritual journey. It’s uplifting, healing and a joy fountain.
Your story is an inspiring one, what keeps you grounded and focused?
My journey and where I come from keep me focused on the bigger vision and grounded to stay in touch with my core and values.
Do you have a favourite song from your catalogue so far?
This is a very hard one, my catalogue is growing and to be honest I don’t think I have written my favourite song yet. Things change as time goes by and the music keeps coming. For now I am enjoying ‘Thrill’.
Any hidden talent/s your fans may not know about?
I think I am a decent cook.
How do you plan on making a lasting legacy?
I plan on reviving glory days of African Pop music globally and uplift the next generation of African leaders in our youth.
You’ve created such a major wave in the industry, was this always the plan?
Thank you. This is only 2% of the plan…I want to be the greatest ARTIST from Africa, so I am glad there is progress on this long journey ahead of me.
You always represent the city Pretoria, what do you love about the city?
What I love about Pretoria is the fact that the city taught me how to be comfortable with myself. It taught me a lot about accepting people from different walks of life, as it is so rich in culture. Pretoria is where I found myself, and I will always be grateful for that.
Describe rap in 2020?
Rap in 2020 has moved from the simple criteria of word play. It is deep. For me, it is about an unbreakable connection with the audience. If the person listening cannot relate, then it is easily classified as whack. The said connection is only attained by genuine music and genuine storytelling.
How are you setting yourself apart from other young rappers?
I am the hardest working, and I am the truest to myself. As a result, the saying “Ase Trap ke Pina tsa ko Kasi” means so much because it is how I decided to set myself apart.
Talent and hard work always win, but how do you take time to chill out?
I usually play FIFA on my PlayStation 4 to clear my mind and chill out. It is therapeutic and also helps keep my competitive personality in check.
Of all the music you’ve released, have a favourite one?
My favorite is always my most recent release. In this case, I am always listening to ‘Quarantined Tarantino’ right now as I feel that it is the most recent masterpiece from myself.
What’s the plan for your fans to never forget the name Focalistic?
I don’t try too hard for that. I am one person who believes in genuine connections. For me, listening to my music and if you love the vibe, I will forever be there for you. I am like your best friend in music, but, in the most genuine way, and that’s how I will be forever remembered.
If you could, what would you change about the industry you’re in?
I would change the opportunities given to people without influence. What I mean by this is we need to give more attention to up and coming artists, as they are extremely talented but just need more attention for them to prosper. The power to change and elevate South Africa lies in the youth and undiscovered talent.
Any newer music you plan on dropping this year?
For now, people need to keep checking out my new release titled #QuarantinedTarantino, which is out on ALL streaming platforms. But, I’m always in the studio so we may never know what can happen, maybe I will surprise my fans…Squad Sa Maradona are always ready for new music.
What keeps you motivated to keep working towards your goals
I’m always motivated by my mom. She managed to take us from Garankuwa in a backroom shack to a double story house. I just want to be able to thank her substantially and ensure that her, and my daddy in heaven are proud of me.
Naledi Sibisi / 26 / Editor-in-Chief at The Throne Agency
Content, what does this mean to you?
Quality, value, tact and reception. Beyond how you carry and pass on information, I think content (creation and marketing) has more to do with how much you captivate and keep your target audience. The people behind the content have to be in the know; research, be on top of trends, understand what is happening in their industries and address or influence their audience through that knowledge. I think that really great content has more to do with the audience than the creator or marketer in the end. Your audience is ultimately who keeps determining what content is and how it translates.
It took you how many years to get to this point?
In theory, eight years. In practice, I would say about three years.
The Throne & The Mobb are dope, give a synopsis…
They feed each other but they also stand alone. Both The Throne and The Mobb explore entertainment, fashion, art and culture in a South African context. The agencies study cultural insights and influencer relations in order to serve as a voice for the contemporary urban and creative landscape. Most importantly, they are 100% Black female owned – aiming to reshape and rethink the creative industry and dynamic for the generation coming on board in the future.
What’s an Influencer to you?
Someone who has the ability to affect how you think and feel about products or services and can ultimately control your purchase power as a result. It goes beyond the surface level and pretty pictures on social media. An influencer is someone who has built up a following based on who they are, what they know and has identified their niche. As a result, brands can use this knowledge and audience loyalty to collaborate with them for marketing purposes to achieve their specific objectives. Influencers are assets.
Writing, it’s either you have it or you don’t. Agree?
Yes and no. I think as with any creative field it’s part ‘gift’, part passion and equal parts practice. You have to constantly study and practice your craft as much as you are passionate about it. You can have a natural flair for writing but if you are not pushing yourself, studying other writers and researching, you don’t have it.
South African social media platforms that praise and promote females, do we have enough?
More than enough. We need to keep promoting and praising them more. Above that, we need to keep putting more women in influential positions and positions of power. The gatekeepers of said platforms are still predominantly male. Life is about balance, it needs to apply in quite simple and complex contexts.
They say the hustle never stops, do you ever stop working and just chill?
I think that when you love what you do, you become a workaholic by default. It’s always important to take time out. I make it a point to not check work related things after a certain point. If it’s urgent, it can find me at 5AM lol.
How would you want to change another person’s life through the work you do?
To keep being a source of inspiration or reference on a large scale. In the near future when I feel I have established myself, I’d definitely like to take a group under my wing; I suppose like a mentorship. I think that knowledge is best when it is shared. I want young people specifically to be able to enjoy the fruits of my labour and pass that on.
Keitumetse Naomi Noinyane / 25 / TV Personality / MC / Brand Ambassador / Brand Strategist & Consultant
First thing’s first, how was Coachella 2017 girl?!
Coachella was amazing, thank you. Probably one of the best trips I’ve ever gone on. World class setup, music and productions. More than anything, an eye opener to the opportunities the world has to offer.
How amazing is it being selected to join the Maybelline It Girls Global Campaign?
It’s an honour. The opportunity came by surprise, I’m also the only African female in the Global Girls Group. It’s pretty exciting in many ways and an awesome campaign to be a part of.
You’ve recently also teamed up with the Reebok family, how close is the #PrettyLethal campaign to your heart?
Being a Reebok ambassador also came by surprise, it’s awesome being part of an international classic brand that aligns with the type of brand I’m mounding K Naomi to be. Pretty Lethal is an awesome female empowering campaign that made sense to my intentions of inspiring females and it’s also awesome to contribute through a campaign that can actively change lives and more than anything, highlight the importance of females, their unity and their safety. Reebok definitely created a campaign that non have done and it’s an absolute privilege that I carry it too.
Your schedule seems pretty hectic, how do you find balance?
Finding balance is quite hard but I always make sure I make time for myself to reflect and just be. I listen to a lot of music so that’s helped me through my career and just being in my own space.
Your secret to always keeping in shape is?
Gym, eat healthy, gym, mind your own business, gym, work hard.
All your achievements to date, has this always been your dream?
Some of my achievements have been dreams and others I consider ‘extras’. I always set goals, there are so many to still achieve but I’m working on them. So far everything has been a blessing, but my dreams are bigger than where I am currently.
How long has the road to success been for you?
I’m not even successful yet, I haven’t hit that peak or reached that level of confidently saying I’m successful. I’m still wishing my journey, it’s been long but worthwhile.
Only one can be chosen, which one…Fashion, Make-Up or Traveling?
bkoolmedia 