Carissa Cupido On Her Journey, The Industry And Her Proudest Moments

Carissa Robyn Cupido

27 / Media Personality, Voice Over Artist & Content Creator

 

You’ve been in the broadcast industry for quite some time now…how did you get here?

I have been interested in media and entertainment for as long as I can remember. As soon as the opportunity to job shadow came around in grade 11, I approached a radio station and magazine to spend some time learning in their space. It was affirming and so enlightening. University wasn’t too long after, beyond picking my electives I knew exactly which societies I wanted to join. The University of Cape Town Radio and Cape Town Globalist were the ones I committed myself to. 4 years later I knew radio was exactly where I was headed. I would still travel by bus to campus radio after graduating with two degrees and zero in my bank account every other day to do my show in the hopes that someone would recognize my talent. Good Hope FM finally heard me and the rest is history.

 

What has your journey been like?

If there is any theme that’s been prominent in my career so far it’s the question I’m always faced with: “How badly do you want this?” It’s what kept me going through doing graveyard Monday to Friday 1am-4am in the morning for a year, it’s what fueled me when I bought a one way ticket to Johannesburg to pursue my dreams with no guarantee, it’s what gets me up in the morning today as I continue carving out my path. Ambition and drive is one thing but no one ever talks about how gruesome and grueling the process is. It’s been my greatest reward pushing through every obstacle, breaking down doors and shattering glass ceilings; I respect my calling but I would never glamourize the journey. 

 

Your proudest moment so far?

I have many. My first commercial job being on Cape Town’s biggest commercial youth radio platform was a biggie. Soon after that I won TLC’s Next Great Presenter, being the first woman and South African to gain the title. I then became TLC’s official voice over for the continent. The show I co-hosted alongside Thando Thabethe, ‘Thando Bares All’, won a South African Film & Television Award. I was honoured to have hosted a show on Gauteng’s biggest youth radio station, YFM. Every move I’ve made has been intentional, divine and fruitful. I’m really grateful.

 

What have you promised yourself this year?

Something I’ve told myself for 2020 is that I am showing up for myself in action. I’m a big dreamer and have plenty of vision boards and notebooks filled with my dreams and aspirations. My approach now, though, has changed from fantasizing to doing. Instead of overthinking my way into procrastination and sitting for days thinking of the “what if’s”, I now act.

 

What’s a typical day like for you?

I’m a freelancer and work from home so routine is vital for me. I wake up and exercise. I shower and eat breakfast, something nutritious to fuel me. I make sure to not work from bed, so I’ve set up a designated place as my desk and work space. Then I just get stuck into my to do list for the day. Admin, brainstorming proposals, calls, meetings, castings, voice over work, content creation, etc. I then try to switch off at around 5/6pm.

 

If you weren’t in the industry, what would you be doing?

I would probably be a writer or working in the humanitarian space. 

 

What’s your take on content curating in the age of social media?

It’s so important. The internet is flooded with information even more so is social media which is saturated with people trying to do something significant. Carving out your niche is vital. Curating your profile so that it authentically speaks to who you are and your interests will just help you in staying invested in what you’re doing. Never take your audience, building or establishment for granted. People can smell BS from a mile away. Just slay in your lane, man.

 

One true thing you’ve learnt?

Speak truth to power always. It’s landed me in sticky situations many times but not compromising who I am and what I am willing to do is something I’m not willing to budge on.

 

Any hidden talents?

I’m pretty artistic. I’m a great doodler.

 

Where can followers keep up with you on social media?

Across every platform it’s @carissacupido

Come say hi!

-Bridgette Makhela

Pearl Shongwe On Her Journey In The Broadcast Industry And What’s Still To Come

Pearl Shongwe / 31 / TV & Radio News Anchor / Host of the most impactful youth leadership show on the continent, One Day Leader / Voice Over Artist / MC & Facilitator

How did you mould your way into the broadcast industry?

From winning a radio talent search competition in 2010, I’ve come a long way.  It’s taken a lot of hard work, dedication, networking, failure, rejection and a lot of patience! I’ve tried not to plan too much in my journey, I have set my eye on things I have wanted to accomplish and worked steadily from there. I follow my gut and I allow myself time to grow into whatever role I’m in. Being authentically me and not allowing myself to succumb to pressure has helped me stay true to my cause. It has not been easy and I’m grateful that my journey hasn’t been the smoothest because my character and who I am now is better for it. A lot of the skills that I possess have had to be self-taught, which is one of the things I remain profoundly proud of!

 

Your schedule is probably demanding, how do you keep focused?

There is a lot of demand on my time but with everything I do, my secret is to talk myself into staying present, so that I don’t miss out on any experience and any opportunity to be grateful. It’s so easy to fall into ‘auto-pilot’ mode and so it’s become imperative for me to take it one show at a time, one voice recording at a time, one shoot at a time, etc and be fully present so that I can deliver the best standard of work possible. I have been working 7 days a week for several years now and yes, it gets exhausting. It is especially difficult because I miss a lot of family and friends time but I think I’m getting better at managing that now, especially this year. I have learnt to manage my time more efficiently.  That also comes with sacrifices like saying “no” to paying gigs!

 

What have you learnt on your journey in the industry so far?

That it’s so important to do things your way, in your own time and pace. People will try and mould you into their own ideas of who you are and what you should be doing, and when. It’s not necessary to live up to anyone else’s expectations except your own. Rejection is part of the game. Deal with it. Do your best, audition, get better, take notes, practice and perfect it! Do what you can, until you can do what you want. Also, never forget why you started and always pay it forward.

Biggest moment you’ve had?

There have been so many! I’m gushing just thinking about a few of them! It’s impossible to single out just one. My most stand out Television moments include what was the very first time I was booked as a field reporter at the 2014 Carling Cup, making my debut on SABC’s longest running breakfast show, ‘Morning Live’, and working alongside Kass Naidoo on the Rio 2016 Paralympic show. Also, signing off at the end of my first news bulletin on Metro FM was a massive moment of sheer elation, joy, and satisfaction. I had dreamt about it for a very long time.

 

Look up to any one in the industry?

There are so many female broadcasters that I have immense respect for; Kass Naidoo, Ayanda Allie Payne, Azania Mosaka, Carol Bouwer, Oprah Winfrey, Lara Baldeserra, Bonang Matheba, and Gorja Calvin-Smith are at the top of my list but I also have a deep sense of admiration for women working behind the scenes in television including Desiree Markgraaff and Mmabatho Montsho who are such A-graders!

 

What’s the end goal after doing your part?

There’s a lot that I still want to achieve but I think one of my ultimate dreams is to own a TV and Film school in the township. Our children are so talented and need to be supported if they are passionate about the arts. I always think of what Oprah has done for our country to advance education and to provide better opportunities for young girl children here, it’s something that I think everyone should aspire to do; to contribute towards positively changing the trajectory of the future of our children. Our success is not our own, it is meant to build others up and to create a better reality for those who come after us! I also have a secret dream of being a diplomat and then retire in the KwaZulu Natal Midlands at 45!

Working on anything else in 2018 you’d like to share?

Not much. I lost my dad in January this year and I think my biggest commitment has been to try and focus on my healing journey and being there for my family.  It’s been a challenging time and I’ve just been showing up for all the current projects I have running without wanting to put myself under any pressure. I am an extremely ambitious woman, and though it’s been a little weird trying to allow myself to slow down, I’m actually okay with it. I am not complacent however and something exciting is definitely brewing for 2019, but I won’t say too much about it for now. All I can say is that I’m banking on it being a game-changer for me.

 

Talent, consistency and hard work, what do these things mean to you in your everyday work life?

Talent is not enough, consistency in itself is hard work and is tough to maintain and well, hard work pays off! Cliché but, it works! Whether you believe in working hard or smart – either way, work must be put in!

 

Strong, fearless females are usually seen as intimidating in society, how do you deal with that stigma within your work space?

I don’t think about it and so there’s nothing to deal with. I stand tall, go about my business and get the job done. I have no emotional capacity to deal with negativity or to try and nurse egos or even notice who is feeling what about my position. It’s simply a non-factor. There’s work to be done and I’m pretty good at shutting out the noise. Men or even women who feel intimidated should rather focus on their own journeys. Life’s too short to try and keep up with anyone else. Pearl Shongwe is busy working…are you?!

Follow Pearl!

Instagram: @pearlshongwe

Twitter: @Pearl_Shongwe

Facebook: Pearl Shongwe

 

–Bridgette Makhela

Kriya Gangiah On Being An Infotainment Professional At 27

Kriya Gangiah

27

Radio DJ / Television Presenter / Digital Leader at Kagiso Media

What does Kriya do for a living?

I work at Kagiso Media as a Digital Leader for Jacaranda FM and Zalebs. From Monday to Thursday I co-host the Late show on Jacaranda FM, then on Saturdays I am part of our listeners wake up call with the Saturday Breakfast show. In between all that, I get whisked away to various locations around the country and abroad to be filmed as one of the Television Presenters for the Mela show on SABC 3, which airs every week on Sundays.

You are known as an Infotainment Professional, how did you earn the title?

In the broadcast industry (particularly radio), my skill set doesn’t fall into just ‘news’, ‘business’ or ‘entertainment’, but rather encapsulates all of these. Add to this line of work is a career for me with years of experience in the industry already behind me and…voila! The title of ‘Infotainment Professional’ came into being.

What moment gave you your break into the industry?

My break into the industry began in 2007 when I joined TUKS FM while I was studying at the University of Pretoria. Ever since then, my love for the entertainment industry developed and allowed me to follow my current career path.

How do you juggle being a DJ and being on TV as well?

It’s tough sometimes, but I always try to strike a balance between the two. Luckily with the way technology is these days, my cellphone has become my own personal PA that helps me keep track as far as scheduling is concerned so I can avoid any conflict.

What keeps you going each day no mater what?

It’s definitely my passion for the industry and people that keeps me going. The fact that I get paid to talk makes it such a fun career, it never feels like a job! My family and friends are also a big part of keeping me grounded and focused. I have a very close-knit family and they have always been supportive and encouraged me throughout my career.

What would you say has been the best moment of your career so far?

This is a tricky one to answer as there have been so many moments that I’m so glad to have experienced and that have helped mould my career. More recently, being on the Mela show has been a huge highlight in my career. Having this opportunity to work on such a prestigious show still feels slightly surreal! I have met some amazing people while filming on Mela and visited some of the most beautiful places.

Wine or water?

Wine of course! 

How do you unwind after a hectic day?

My day never really ends actually. The only time I get to unwind and relax is during the weekend. That’s if I’m not traveling for the Mela show, otherwise you’ll find me spending the weekend with my family having a braai or chilling at home watching TV and catching up on my favourite Series (having some “me time”).

Would you ever retire?

I’m sure at some stage I will retire, but for now I most certainly have a long way to go.

 Follow Kriya!

Instagram: @kriyag

Twitter: @KriyaG

Facebook: Kriya Gangiah

 

–Bridgette Makhela