Castle Lite Unlocks Cardi B In Mzansi This June!

 CASTLE LITE UNLOCKS CARDI B IN MZANSI THIS JUNE, OKURRR!

Africa’s biggest supporter of Hip-Hop culture, Castle Lite has sent chills throughout the continent as they revealed that ground-breaking rapper, Cardi B will headline this year’s Unlocks experience.

Set to perform at the TicketPro Dome in Johannesburg, South Africa on 12 June 2020, Cardi B is one of the most sought-after voices in global Hip-Hop yielding a Grammy award and a world record for the Most Simultaneous Billboard US Hot R&B/Hip-Hop Top 10 entries by a female. This year, Castle Lite is proud to have her headline the Unlocks experience as it celebrates its 10^th year.

This is a big year for Castle Lite Unlocks as the brand not only celebrates a decade of making a bigger contribution to African Hip-Hop than any other brand, but also a decade of having given local fans of the genre, a once-in-a-lifetime opportunity to see their favourite chart-topping stars such as Drake, J Cole, Chance the Rapper, Kanye West, Travis Scott, Post Malone, and Meek Mill. And now Cardi B’s performance marks a triumphant 10-year anniversary of the Unlocks experience.

“Castle Lite prides itself in not only being a market leader in the beer category, but also in our commitment to making a positive contribution to African Hip-Hop culture. We couldn’t be more excited to reveal the multi-award winning Press hit-maker, Cardi B as this year’s headliner,” said Castle Lite Brand Director, Silke Bucker.

The brand made the big reveal on Thursday, 20 February after having given loyal Castle Lite Unlocks fans an exclusive first dibs at Early Bird tickets to the 2020 experience. The internet was a buzz with news of Unlocks 2020 tickets being sold from as little as R50.

Devoted fans of the Castle Lite Unlocks movement purchased their Early Bird tickets prior to finding out who this year’s headlining act would be. This dynamic pricing model gives our consumers the ultimate opportunity to experience Castle Lite Unlocks for a fraction of the regular cost while relying on the concert’s reputation to bring the biggest stars in the world to South Africa.

The campaign saw tickets at each phase selling in a record-breaking 10 seconds and sky-rocketing www.castlelite.co.za to the 4^th most visited site in the world by number of visits and is now the most visited site in Africa. At any given moment, 10s of thousands of Hip-Hop lovers camped on the site in hopes to snatch one of the Early Bird tickets.

Consumers who missed out on this feast of Early Bird tickets can purchase their concert package deals at their full retail price starting at R690 from www.castlelite.co.za as of Friday, 21 February 2020.

For more information check out www.castlelite.co.za or follow the official social media pages:

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

#CastleLiteUnlocks

–Bridgette Makhela

 

Cassper Nyovest On Opening For Nicki Minaj, Family Tree Media And Refiloe Album

Refiloe Maele Phoolo, Musician

How has the Refiloe album been doing so far?
Refiloe is doing very well. We’ve already went platinum with the album, and now we are just focusing on putting out more singles.

Must be super exciting being the opening act for Nicki Minaj in South Africa, got anything special planned for the shows?
Yes, most definitely, it’s exciting! We are just trying to outdo ourselves with every performance.

Fans are already loving your Malome single, how was it like working the Mahotella Queens?
It was a very special moment. It was very humbling and also informative, as they shared a lot of stories and decades of knowledge. It was priceless.

How do you plan to grow and move your Family Tree label forward?
Music, music and more music. Our roster consists of myself, Nadia Nakai, Tshego and Gemini. Each artist is unique in what they do, which makes it exciting for the label. We just want create more platforms and opportunities for our artists to be seen and heard.

Is everyday in the life of Cassper different?
Indeed.

What are you afraid of in life?
Not being able to reach my full potential.

Any more exciting collaborations your fans can look forward to?
Yes, always. Yesterday, Tshego just released a song titled ‘Tell Em Say’ featuring myself, Gemini Major and Nasty C. There’s another huge remix on the way. I’m excited for people to hear it.

Who truly knows you?
My mother and my best friend, Carpo.

One thing that pushes you to stay in the game everyday?
The love that I have for what I do. The hunger to reach more people; to touch them and make a difference in their lives with my music.

 

Follow Cassper!

Instagram: @casspernyovest

Twitter: @CassperNyovest

Facebook: Cassper Nyovest

 

–Bridgette Makhela