Pamela Mtanga On Content Creation And Building A Lasting Brand

Pamela Mtanga / 26 / Multimedia Entrepreneur

Pamela in one sentence?

A multitalented girl from Port Elizabeth with an inevitably successful journey awaiting her.

               You label yourself a ‘Fashionable Multimedia Entrepreneur’, what does the title entail?

Stylishly infiltrating the stage, Television, social media and soon, radio.

What is your take on 2022 content creation in South Africa?

It is my favourite era! Landing up on a Television show that you used to watch when you were a child or seeing yourself on TV after creating social media videos warms my heart, especially seeing it happen for many creators. The unemployment rate is at an all-time high and I commend those who keep creating until they get a breakthrough, because seeking employment for long periods is heart wrenching. Over and above this, I am appreciating the amount of effort that creators are putting into their work. Content creation has been around long enough for us to actually start reinventing and finding new ways to market ourselves to our followers.

What does a typical day look like for you?

I would like to know myself! You wake up with plans to do nothing but exercise and run errands, then end up sleeping at 2AM due to a last minute client brief that needs to be out the next day, all this whilst packing to prepare to be in another city, so you sleep for an hour then tackle the next day, which could be filled with admin work and preparation for MCing at an event.

I am however taking a break from content creation for a bit so I can get back to having a strict routine like exercise, family time, coffee breaks and a balanced content schedule. I am also in the process of making structural changes to my team so I can have a helping hand to elevate the work off of my shoulders and deliver my best to client. 

Let’s talk Fashion, favourite designer/s? 

I am at a stage in my life where I am starting to take interest in designer items and anticipating what will bet first designer item. I recently wore a dress designed by Ryan Keys and that is easily the most expensive dress I have ever worn. The quality is immaculate and so was the service. I am a fan of MaXhosa as well. Internationally, Giuseppe Zanotti, Chanel and Carolina Herrera are sensational. 

What would you still like to add to your titles?

I would love to go back to radio, I believe the opportunity is yet to come.

Name a campaign you’ve absolutely loved working with to date?

It changes every month, I would say Adidas, Nedbank and Nivea have a special place in my heart. I am now working on a campaign with MiWay Blink which is completely different to what I normally create, yet I’m enjoying it. 

Behind the scenes, what do your followers not know about the process?

I think my followers are starting to get a glimpse of what happens in the background because I share as much as I can. My team and I create beautiful content pieces that come out perfectly but I try my best to share the “not-so-perfect” parts through my live videos or stories. This helps people understand the immense amount of work that goes into it, simultaneously helping other creators create realistic expectations for their work and less pressure.  

Create a lasting brand, what does that look like to you?

Creating a lasting brand speaks to a lot of things. Talent is the foundation but hard work, respect for your craft and clients, constantly reinventing yourself to adapt to changes within your industry and strategically placing your brand in relevant spaces keeps you versatile and relevant. 

Follow Pamela!

Instagram: @pamela_mtanga

Twitter: @pamela_mtanga

Facebook: @pamelamtnagasa

-Bridgette Makhela

Bonko Khoza On Playing Mqhele, Following His Passion And Upcoming Projects

Bonginkosi ‘Bonko’ Khoza / Actor & Voice-Over Artist

What sparked the love for acting?

I have always been into acting, since primary school I loved plays but never took it seriously. I went to art school and studied graphic design, I dreamt of being an overall visual artist. After 2 years of trying that, I dropped out to figure out my life. I asked myself if I was doing things because the status quo says so or if I was going to focus on what brings me joy. I decided that I wanted to do something I enjoy and would do for the rest of my life. So I took the decision to study Drama at The Market Theatre Laboratory.

You play ‘Mqhele’ on Showmax’s ‘The Wife’, how would you describe the character?

He is a complex character that is heavily bothered by demons in his head. He has unresolved childhood traumas that cause him to act and react in a certain way. Other than that, he is a sweet guy.

You are an extremely talented actor. How do you prepare yourself for a role?

My preparation starts at the audition level. I’ll read my script and research the character biography. I get to know the character and start looking at costumes and play scenes out. If I get the role, it’s a progression of building the character.

What would you change about the South African entertainment industry?

The industry doesn’t exist on its own, it doesn’t function without the audience. If anything, I would like to change the audience. I wish South Africa would open up access to more global content because it is part of a global market. The audience can then push the industry towards something different. The audience needs to start playing with their appetite and choosing different types of content.

That one moment in your career so far that you’ll never forget?

I spent a day with Benedict Cumberbatch in 2020. We did a scene together on a film called The Mauritanian. My scene was initially for his character. The casting director told me to keep pushing and keep my head up because it may be overwhelming. We did the scene in Cape Town and it dawned on me in that moment that he was just a colleague and I had to get it together. From that moment, we started talking and getting to know each other. That was a special time.

Is there anyone that you call your role model/inspiration?

Mahershala Ali, I love the way he handles his career and brand. He keeps it very much acting-centric even if he does work for brands. He has won two Oscars and I’m pretty sure when he’s not acting he’s probably spending time with his family and relaxing.

What is the importance of following your passion?

Life has a price to pay, you’re not here for free. The system will try and put you in a place where you are most comfortable. When you’re most comfortable, you’ve got nothing to complain about. But things like passion come from the inside, it is who you are, it’s an expression of your true self. Retrospection and bravery are important where passion is involved.

’13 Weeks To Find Mr Right’ is your upcoming project, are you working on other things at the moment?

I have already wrapped 13 Weeks To Find Mr Right. I have now started working on a Disney animation, I’m also shooting a Hollywood film and in talks with various directors but I can’t say much about that right now. Actively working on The Wife and voice overs.

Any advice for aspiring actors?

Study first, treat the art with respect and it will pay you back with longevity and substance. Put in the work and the time. Believe in your dreams, trust in God and don’t forget to pray.

Images by Asanele Shaun

Follow Bonko!

Instagram: @bonkokhoza

Twitter: @BonkoKhoza

Facebook: @bonkokhoza

–Bridgette Makhela

Nomuzi “Moozlie” Mabena On The Come Up, Making Music And What The Industry Lacks

Nomuzi “Moozlie” Mabena / 27 / Recording Artist

It’s Been A Minute: You’ve been in the industry for a a while, how has the journey been?

It’s really been exciting. Lots of highs and lows, plenty of lessons learnt and priceless memories to last a lifetime.

Something New: ‘I’m A Star’ just dropped recently, what’s the message there?

I think the title says it all, just letting people know I’m a star!

A First: What are you still jamming from your debut album ‘Victory’?

‘Vatel’ will forever be on my playlist, but ‘Victory Anthem’ featuring Tribal has been really great during these crazy times.

A Woman Of Many Talents: What do you enjoy more, TV or making music?

Making music.

Coming To You Live!: The one thing you still get nervous about at live performances?

I’m not sure if nervous is the right word but you always want the crowd to engage and enjoy your performance. You always want people to like what you’ve got to offer.

If Only Ya’ll Knew: The dopest thing to happen to you in your career so far?

I could tell you but I’d have to kill you. I’ve worked with some of the biggest stars both locally & internationally so just know I’ve got behind the scenes stories for days, lol.

Preach Sister!: What does the South African entertainment industry lack?

Wow, there’s a lot honestly. Our industry is still young and although we’ve come far, we still have a long way to go. True costing for work being one of them, it’s high time we all got paid our worth. Not only the people on screen, but those behind the scenes too. There’s a big shift that needs to happen.

There Can Only Be One: Fashion or Friends?

Friends. You can always steal their clothes, that way you have both.

The Come Up: What advice would you give to anyone trying to build a lasting brand?

Think about who you want to be in the future and think about who you are now. A perfect blend of both those people authentically shining through will always be relatable no matter what stage you’re at, and give yourself room to grow as a person.

 

Follow Moozlie!

Instagram: @moozlie

Twitter: @nomoozlie

Facebook: @Moozlie

 

-Bridgette Makhela

Sazi Ngcobo On Rusco Experiential, Marketing And The Events Industry

Sazi Ngcobo / 32 / Director & Owner of Rusco Experiential

Being in the events industry, what the biggest challenge?

Currently, the biggest challenge for us is to simply stay afloat. Our industry is one of the hardest hit by the pandemic, meaning that for the next few months we have to operate differently as a company. This has resulted in the need for us to reduce overheads (without cutting people), implement new methods of delivering experiences whilst still trying to be innovative & creative.  This entire period has actually been as exciting as it has been stressful. However, take Covid-19 out the equation, and the biggest challenge we face on a day to day basis is managing client expectations with client budgets, whilst still striving to deliver high quality productions and experiences.

The hardest lesson you’ve learnt throughout your career?

Try as you might, you can’t please everyone, and you can’t always be the nice guy! I had to learn that the hard way, but in the end I find that people respect you more (especially your staff) if you tell it like it is when it’s in the name of reaching the high standards that we set for ourselves.

What makes you happy about the field you’re in?

So many things come to mind. If I was to highlight some, here’s top 3:

1: The fact that no two days are the same, every project/experience is different. One can never get bored when they are doing something new every day!

2: People! In this industry you work with and meet people from all different walks of life. From CEO’s to entry level creatives, from world renowned chefs to students who waitress part time. Each person has their own unique story and getting to hear so many is amazing!

3: I love that we get to give life to ideas! The process from concept to execution is extremely stressful and draining, but the feeling of standing back and watching people enjoy an experience that until then lived only in your mind is unfathomable! It’s like a drug!

What sets Rusco Experiential apart from other experiential companies?

Well the first and most obvious differentiator is experience. My partner started Rusco 14 years ago and has since worked on a multitude of events and productions. The reason why that’s so important is that with experience comes trust! Clients trust us to deliver at a high level largely because we’ve been doing it for so many years! A second differentiator for us is that we play in several different spaces simultaneously. We are in the hospitality game (we own and run Pegasus Lounge and the Durban July and Decadance Lounge at Delicious Festival), we are in the eventing game, however we produce events for our clients as opposed to doing our own event, we are also in the sponsorship game in that one of our strategic partners is Big Concerts. With all this, we still take pride in being very low-key and behind the scenes.

What do you think the South African events industry does well?

As far as event productions are concerned, it’s safe to say that although we don’t have the latest technologies and massive budgets seen around the world, we throw world class productions on a constant basis. I’m always proud to be South African when I go to experiences like Friends of Amstel, Castle Lite Unlocks or Rocking The Daisies. Our events, in particular our larger scale events, are on par with some of the best events around the world, and with more people supporting them, they can only get better. Who’s to say South Africa can’t be the destination for the next Coachella?!

The entertainment and events industry are close partners, how does marketing play an imperative part?

Coming from a background in marketing, I would say that to market yourself and your event well is vital (especially for a new event). I mean what’s the use of throwing a dope experience if there’s nobody there to experience it? With that said, we find ourselves working very closely with the entertainment industry. In fact I would go as far to say that we are the intermediary between the entertainment and corporate world.

Most prestigious event you’ve ever worked on?

That’s a tricky one. I would have to say that the most ‘prestigious’ event we did was the President’s Golf Day that we were blessed to be involved with in 2020 (before the Corona virus of course). However, from a personal point of view, I would have to say that the Miller Music Drop Experience we did in 2019 was the best event I worked on, simply because it was a personal project that I’d been trying to execute for about 2 years and Miller Genuine Draft actually gave us the chance to bring it to life.

Any regrets throughout your journey so far?

None! I’m a firm believer that everything happens for a reason, and that we learn a lot more from our mistakes than our successes.

Where can people get to know more about Rusco Experiential?

Shameless plug time, lol. You can find us on our website www.rusco.co.za. You’ll get to see a lot of what we actually do there. Alternatively, we are on Instagram, Facebook and Twitter @RuscoExperiential.

 

Follow Sazi!

Instagram: @sazingcobo

Twitter: @Saz_SA

Facebook: @SazNgcobo

 

-Bridgette Makhela