Pamela Mtanga On Content Creation And Building A Lasting Brand

Pamela Mtanga / 26 / Multimedia Entrepreneur

Pamela in one sentence?

A multitalented girl from Port Elizabeth with an inevitably successful journey awaiting her.

               You label yourself a ‘Fashionable Multimedia Entrepreneur’, what does the title entail?

Stylishly infiltrating the stage, Television, social media and soon, radio.

What is your take on 2022 content creation in South Africa?

It is my favourite era! Landing up on a Television show that you used to watch when you were a child or seeing yourself on TV after creating social media videos warms my heart, especially seeing it happen for many creators. The unemployment rate is at an all-time high and I commend those who keep creating until they get a breakthrough, because seeking employment for long periods is heart wrenching. Over and above this, I am appreciating the amount of effort that creators are putting into their work. Content creation has been around long enough for us to actually start reinventing and finding new ways to market ourselves to our followers.

What does a typical day look like for you?

I would like to know myself! You wake up with plans to do nothing but exercise and run errands, then end up sleeping at 2AM due to a last minute client brief that needs to be out the next day, all this whilst packing to prepare to be in another city, so you sleep for an hour then tackle the next day, which could be filled with admin work and preparation for MCing at an event.

I am however taking a break from content creation for a bit so I can get back to having a strict routine like exercise, family time, coffee breaks and a balanced content schedule. I am also in the process of making structural changes to my team so I can have a helping hand to elevate the work off of my shoulders and deliver my best to client. 

Let’s talk Fashion, favourite designer/s? 

I am at a stage in my life where I am starting to take interest in designer items and anticipating what will bet first designer item. I recently wore a dress designed by Ryan Keys and that is easily the most expensive dress I have ever worn. The quality is immaculate and so was the service. I am a fan of MaXhosa as well. Internationally, Giuseppe Zanotti, Chanel and Carolina Herrera are sensational. 

What would you still like to add to your titles?

I would love to go back to radio, I believe the opportunity is yet to come.

Name a campaign you’ve absolutely loved working with to date?

It changes every month, I would say Adidas, Nedbank and Nivea have a special place in my heart. I am now working on a campaign with MiWay Blink which is completely different to what I normally create, yet I’m enjoying it. 

Behind the scenes, what do your followers not know about the process?

I think my followers are starting to get a glimpse of what happens in the background because I share as much as I can. My team and I create beautiful content pieces that come out perfectly but I try my best to share the “not-so-perfect” parts through my live videos or stories. This helps people understand the immense amount of work that goes into it, simultaneously helping other creators create realistic expectations for their work and less pressure.  

Create a lasting brand, what does that look like to you?

Creating a lasting brand speaks to a lot of things. Talent is the foundation but hard work, respect for your craft and clients, constantly reinventing yourself to adapt to changes within your industry and strategically placing your brand in relevant spaces keeps you versatile and relevant. 

Follow Pamela!

Instagram: @pamela_mtanga

Twitter: @pamela_mtanga

Facebook: @pamelamtnagasa

-Bridgette Makhela

PH On 12 Years In The Industry, Gotta Go Single And Upcoming Projects

PH Madubela / 32 / DJ

Why did you pick the DJ route?

Music is my life, without music I’d probably be sitting at a desk somewhere dreaming about music. 

Over the past 12 years in the industry, what moment still stands out for you?

It’s hard to pick out one singular event and say that was “THE MOMENT”, it’s been a series of small achievements which snowballed into recently being at the forefront of a game changing show which provided relief and entertainment to millions of people in South Africa.

Your latest single ‘Gotta Go’, how did you pick the features on it and what’s the song about?

It’s all been fun and interesting. Tumi and I have been sitting on this song for just under two years. We’ve gone back and forth about who would sit well as a feature. I was recording another song at Da L.E.S’ house when he heard the beat, I then asked him if he would jump on, and 30 minutes later we had a fire verse from him. Kiddo C is special. I was scrolling on Instagram when I saw one of his many freestyles that I liked. I sent him the beat and later that day he sent me his verse, and that’s how the song came about. The song is about having good clean fun, homies wanting to hit the coast, party it up and head back home afterwards.

Following the success of Lockdown House Party, any projects you’re working on?

I’ve been bitten by the TV producer bug. I’m really liking TV and the back of TV shows. There’s something I’m currently working on that will come to light next year. I’m excited for that.

You’re an award winning DJ, does the title come with a lot of pressure?

That’s a thing of the past now. We are in a new year with new challenges. It was great to receive recognition from industry peers. However, I have to earn that title once again. 

What’s your ultimate favourite song?

Common & Kanye West – Go. I will never get tired of that song. And don’t tell anyone (for real for real) Natasha Bedingfield – These Words. That’s my sh**

How do you generally prepare for a big show?

Big or small show, I need to know the demographics, that’s always a good start. Apart from that, I’m always prepared musically. The mood is never the same, so you need to stay ready and stay flexy. 

Any more music you’re set to release before 2020 ends?

Yeah, one more song, or the EP, I’m really undecided. I’m also waiting for one or two more features then we are good to go with the EP.

One thing your fans don’t know about you is…?

It has to remain that way, they must know it!

Follow PH!

Instagram: @iam_ph

Twitter: @iam_ph

Facebook: @IAMPH

-Bridgette Makhela

Nasty C On New Album Zulu Man With Some Power, His Journey And Hip Hop Culture

Nasty C / 23 / Rapper, Songwriter & Record Producer

Started From The Bottom Now You’re Here: How has your journey to where you are now been like?

It’s been interesting. Lots of ups, lot of downs. Good memories, some trauma and permanent damage too. I wouldn’t do it any other way though.

If Music Be The Food Of Love: What’s the message in your song ‘There They Go?’

Its addressing haters and people that like to doubt things with no proper reason. It’s about how I’ve grown a thick skin when it comes to haters and how I view them in my eyes.

In A Nutshell: Can you sum up what ‘Zulu Man With Some Power’ Means To You?

It means that I’m a man who understands what I am and where I come from, also understanding where I am going, which is a big deal for me especially with going global now. It also means that I am a person that understands that I have power. I want people to know that they too have power when they listen to this album, they can be kings, bosses and gods of their own worlds and they don’t have to live by other people’s standards.

Can You Keep A Secret: Share something no one knows about your music-making process?

I actually do a lot of writing in the shower, I don’t think a lot of people know that…

It’s Bigger Than Hip-Hop: What has Hip-Hop culture taught you?

It has taught me confidence, I doubt there’s another industry that needs confidence such as the one I’m in. People will give you all the love in the world when you have confidence.

Featuring: The features on the album, have a favourite one?

I like all of them, they are all so different. There are all types of songs, different feels and different styles as well.

On The Real Though: Please drop some advice for upcoming artists…

Just stay true to who you are, that doesn’t mean that you have to be a 1000% different from another person, a lot of artists fail to understand this. Sometimes people don’t like who they are any way, so they try so hard to be so different and it’s out of pressure most times and you can’t blame them. Be patient, don’t look at what others have on their plate and keep focused, look ahead and keep going.

 

Follow Nasty C! 

Instagram: @nasty_csa

Twitter: @Nasty_CSA

Facebook: @nastyczzle

 

-Bridgette Makhela

Thapelo Mokoena On Trackers, New Ventures And The Industry

Thapelo Mokoena / 37 / Actor, Filmmaker, Wine Producer, Brewer & Restaurant/Tap Room Owner

Viewers are currently glued to MNet’s Trackers, tell us about the character you play, Quinn…

Quinn is an ambitious young father chasing his dream. His main mission is to protect and serve the republic and the president’s office. He is a high-end conflicted cop who has a family to look after at home but also has the toughest time at the office, trying to work his way up to one day take charge and head up the bureau.

Bosman Wines has been doing amazing, what’s the collaboration all about?

Bosman Wines is a collaboration about family and the power of unity. Myself and Petrus Bosman became friends and ultimately family in a space of literally a month. The collaboration is all about us expressing the powers we hold as people that can work together, it’s about us being open and showcasing that together we can achieve more and be ground breaking, be brave and try something new and see what happens. It’s also been a year since we started, November is Nero month (we released last year November). We’ve sold out 6400 bottles in 6 months and right now we’re already comfortably selling stock we should be selling in 2020!

One doesn’t see a lot of Africans tapping into the wine industry, what motivated you to take this route?

While visiting and traveling the wine lands via Destinate Tours, the interest sparked. I decided to go out and experience the wine lands as I needed some inspiration to help me with a script I was working on. As I was meeting all the wine families, I also met the Bosmans and that changed everything. We shared conversations and realized we share the same views such as family and business. Meeting the Bosmans felt like the kind of upbringing and values I have known throughout my life so connecting came naturally. Petrus introduced me to a “black grape” (Nero) and explained how it originates from Sicily and can grow in volcanic soil and doesn’t need much to grow, given the drought in Cape Town, it was a game changer. Petrus was looking for someone of my caliber to collaborate with and help open up wine to the average South African. All the work that goes into wine making, the patience required and the challenges faced throughout the process made me learn so much. I still have dreams of living on a farm and I grew up in that space so the venture opportunity really spoke to me.

You’re already a household name in the entertainment industry, how do you always stay on top of your game?

We as South Africans need to become a culture of people that are consistent. As much as I am an actor first, I knew it wouldn’t build me wealth, especially in our country, it bothered me a bit, but I was okay with it. God put me in Africa, not in Hollywood so hey?! I knew I enjoyed the Arts but didn’t know how to apply that passion. Growing up in a small town, I never knew how to articulate it, I mean we never had gadgets such as phones and laptops growing up. When I came to Johannesburg I studied Accounting at Wits but started noticing Art schools, and I’d always say, “they look like how I feel”. From then on I knew I would have to fight to be happy and keep myself in a stable space while pursuing my dream. I’d always pray to God about using my talent and still being able to pay the bills. I come from a family of business so I have always been business minded. The talent has always said you will work, I was in all the lead graduation roles in school while also qualifying as a producer in the film business. I knew I had to be smart and wise, hence I always strive to control the business side of all the projects I am involved in. Consistency is subjective, I can only be consistent as my hard work and I believe there’s more to a human being than being one dimensional.

2019 has seemingly been a great year for you, any other exciting stuff to close of the year?

2019 has been a tough year but a great one in general, there’s always light at the end of the tunnel. In the midst of the toughness, the exciting news is that I am officially a co-owner of a beer brewery/restaurant/Tap Room as of today Thursday 21 November! The Ukhamba Beerworx Tap Room & Shisanyama is in Claremont, Cape Town (53 Main Rd, Claremont). We’re launching The Tap Room and the highly anticipated new branding for the Ukhamba beers today. The business has been around for 3 years and with my involvement comes a new identity, a new age and new journey. The Tap Room is a concept store for beers and a full solution liquor distribution company that handles logistics on and off consumption in the Gauteng, Western Cape and Kwazulu Natal areas. Currently it boasts being South Africa’s largest and most reliable one stop route to market partner for brewers, distillers and brands looking to expand…You’re the first to get the scoop!

You’re involved in a lot of projects, how do you manage all of them efficiently?

The trick is to always find a balance, so I always take Mondays off to focus on me, (for my sanity). I set times for work and all the projects I’m involved in. I do all of this while sitting in my garden, sometimes even barefoot because I love nature (growing up on a farm and all), I sometimes call myself a “dignified hippie”. I am an early riser too so I take time to try and meditate as that assists with training my mind to focus. I also constantly creatively think of ways to make all the businesses I am involved in better.

You’re also a big fitness fan, do you have a schedule you follow?

Yes I am a big fitness fan and I always try and have a schedule, I always want to be prepared.

Proudest moment in your career so far?

There’s definitely more than one moment, but getting a South African Film & Television Award (SAFTA) for my mobile cinema was a proud moment. I hadn’t even planned to take the trip to Sun City that day, so that was definitely a highlight. One other highlight was getting to star on Deon Meyer’s ‘Trackers’ that is going to be aired across the world. I am at the point in my career where I am clear about what I want and what my story is. I hope this is the point in my career where I “Denzel!” I’ve got a lot of international projects coming up that I am signing away, its crazy! 2020’s already fully booked. It’s been 17 years for me in this industry and I’ve never not worked.

What/who keeps you grounded and focused?

It’s where I come from, I come from a very hardworking family. My brothers and I were never raised as kids that had privilege. We were always reminded that we were just people, our own person. My father is quite a successful man (which is all my mother’s doing) but we never used his name or title to gain anything in our personal lives. The prayers from my family as well, there’s a lot of well wishes from them that keep me going and not let me go astray or lose focus of the bigger picture. I am in a public industry and there is so much that could easily go wrong, I am human and I am not perfect but I do however always strive to be the best version of myself. There’s always pressure and I always say I am not a role model, I am a human being who is pursuing his vision and his dream, so take the good that you see, take what you need and leave what you don’t want because I’ll still be human tomorrow. I don’t believe I am “the guy”, my wife and I are not “the couple” and there’s no such thing as perfect love or a perfect marriage. At the same time, I have to be a father to 2 beautiful souls which are my sons, I have to do it for them, they have to be proud of their father. I believe the more you get drawn into the spotlight, is the more you should be selfless, the moment I forget that, I’ll live in my ego and be driven by it. I am South African but I am born into the world, have I really started working as an artist if my work is only consumed in Africa and a bit of London? I don’t think so. There’s still a lot of work to do. I don’t think I am worth celebrating, I think I am just a guy that works hard.

 

Follow Thapelo!

Instagram: @mokoenalive

Twitter: @ThapeloMokoena

Facebook: Thapelo Mokoena

 

-Bridgette Makhela

Pearl Shongwe On Her Journey In The Broadcast Industry And What’s Still To Come

Pearl Shongwe / 31 / TV & Radio News Anchor / Host of the most impactful youth leadership show on the continent, One Day Leader / Voice Over Artist / MC & Facilitator

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How did you mould your way into the broadcast industry?

From winning a radio talent search competition in 2010, I’ve come a long way.  It’s taken a lot of hard work, dedication, networking, failure, rejection and a lot of patience! I’ve tried not to plan too much in my journey, I have set my eye on things I have wanted to accomplish and worked steadily from there. I follow my gut and I allow myself time to grow into whatever role I’m in. Being authentically me and not allowing myself to succumb to pressure has helped me stay true to my cause. It has not been easy and I’m grateful that my journey hasn’t been the smoothest because my character and who I am now is better for it. A lot of the skills that I possess have had to be self-taught, which is one of the things I remain profoundly proud of!

 

Your schedule is probably demanding, how do you keep focused?

There is a lot of demand on my time but with everything I do, my secret is to talk myself into staying present, so that I don’t miss out on any experience and any opportunity to be grateful. It’s so easy to fall into ‘auto-pilot’ mode and so it’s become imperative for me to take it one show at a time, one voice recording at a time, one shoot at a time, etc and be fully present so that I can deliver the best standard of work possible. I have been working 7 days a week for several years now and yes, it gets exhausting. It is especially difficult because I miss a lot of family and friends time but I think I’m getting better at managing that now, especially this year. I have learnt to manage my time more efficiently.  That also comes with sacrifices like saying “no” to paying gigs!

 

What have you learnt on your journey in the industry so far?

That it’s so important to do things your way, in your own time and pace. People will try and mould you into their own ideas of who you are and what you should be doing, and when. It’s not necessary to live up to anyone else’s expectations except your own. Rejection is part of the game. Deal with it. Do your best, audition, get better, take notes, practice and perfect it! Do what you can, until you can do what you want. Also, never forget why you started and always pay it forward.

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Biggest moment you’ve had?

There have been so many! I’m gushing just thinking about a few of them! It’s impossible to single out just one. My most stand out Television moments include what was the very first time I was booked as a field reporter at the 2014 Carling Cup, making my debut on SABC’s longest running breakfast show, ‘Morning Live’, and working alongside Kass Naidoo on the Rio 2016 Paralympic show. Also, signing off at the end of my first news bulletin on Metro FM was a massive moment of sheer elation, joy, and satisfaction. I had dreamt about it for a very long time.

 

Look up to any one in the industry?

There are so many female broadcasters that I have immense respect for; Kass Naidoo, Ayanda Allie Payne, Azania Mosaka, Carol Bouwer, Oprah Winfrey, Lara Baldeserra, Bonang Matheba, and Gorja Calvin-Smith are at the top of my list but I also have a deep sense of admiration for women working behind the scenes in television including Desiree Markgraaff and Mmabatho Montsho who are such A-graders!

 

What’s the end goal after doing your part?

There’s a lot that I still want to achieve but I think one of my ultimate dreams is to own a TV and Film school in the township. Our children are so talented and need to be supported if they are passionate about the arts. I always think of what Oprah has done for our country to advance education and to provide better opportunities for young girl children here, it’s something that I think everyone should aspire to do; to contribute towards positively changing the trajectory of the future of our children. Our success is not our own, it is meant to build others up and to create a better reality for those who come after us! I also have a secret dream of being a diplomat and then retire in the KwaZulu Natal Midlands at 45!

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Working on anything else in 2018 you’d like to share?

Not much. I lost my dad in January this year and I think my biggest commitment has been to try and focus on my healing journey and being there for my family.  It’s been a challenging time and I’ve just been showing up for all the current projects I have running without wanting to put myself under any pressure. I am an extremely ambitious woman, and though it’s been a little weird trying to allow myself to slow down, I’m actually okay with it. I am not complacent however and something exciting is definitely brewing for 2019, but I won’t say too much about it for now. All I can say is that I’m banking on it being a game-changer for me.

 

Talent, consistency and hard work, what do these things mean to you in your everyday work life?

Talent is not enough, consistency in itself is hard work and is tough to maintain and well, hard work pays off! Cliché but, it works! Whether you believe in working hard or smart – either way, work must be put in!

 

Strong, fearless females are usually seen as intimidating in society, how do you deal with that stigma within your work space?

I don’t think about it and so there’s nothing to deal with. I stand tall, go about my business and get the job done. I have no emotional capacity to deal with negativity or to try and nurse egos or even notice who is feeling what about my position. It’s simply a non-factor. There’s work to be done and I’m pretty good at shutting out the noise. Men or even women who feel intimidated should rather focus on their own journeys. Life’s too short to try and keep up with anyone else. Pearl Shongwe is busy working…are you?!

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Follow Pearl!

Instagram: @pearlshongwe

Twitter: @Pearl_Shongwe

Facebook: Pearl Shongwe

 

Bridgette Makhela

Thabsie On Her Music, Performing Live And Living Her Dream

Bathabise Vokwana / 26 / Singer, Songwriter & Business Owner

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When was your break into the music industry?

I started in the music industry as a backing vocalist in 2013. My big break as a solo artist was the hit SAMA nominated feature with Kwesta, Ngiyazfela Ngawe.

Amongst your others singles, ‘African Queen’ has been a well-received song, did you think it would be this big? 

I never really anticipate how big my songs are going to be, I just write them from the heart and hope that it connects with the listener and African Queen absolutely surpassed my expectations which is pretty cool.

Balancing your schedule must come with a lot of pressure, when do you find time to relax?

I hardly get time for myself these days but I love to use my pockets of spare time to do the things that I love, like going to gym and hanging out with my sisters and close friends. This helps me to recharge my soul.

Do you prefer performing live or spending time in the studio?

I love both but performing live is more fulfilling in the sense that I get to see how the music I make affects people first hand. There’s nothing more heart-warming than having people sing your songs back to you.

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What do you believe females in the industry need to focus on?

Empowering other females and working as hard as the males in the industry do.

Any plans to collaborate with other African artists?

I would love to! I’m a huge fan of East and West African music and fellow African artists.

Has your current life always been your dream?

Yes, since I was a little girl, so I’m glad to be living it!

One thing you’d still like to achieve in your career? 

So many more things, I’ve only been in the music industry as a solo artist a little over a year, I feel like it’s only the beginning for me but first off I’d love to win a SAMA award.

Any words of wisdom for aspiring artists that would love to one day be where you are?

 If you feel like your dream is your purpose then pursue it relentlessly. Never make a decision based on desperation and stay humble and hungry.

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Follow Thabsie!

Instagram: @thabsie_sa

Twitter: @ThabsieSA

Facebook: Thabsie

 

Bridgette Makhela

 

Kim Jayde On Juggling All Her Titles, Her Trusted Mantra And Future Aspirations

Kimberley Jayde Robinson / 27 / MTV Base Africa TV Presenter / Model / Fashion & Travel Blogger 

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How was it like for you growing up in Zimbabwe then having to move to South Africa?

I loved growing up in Bulawayo, Zimbabwe. It was a small, safe town with a great sense of community. Cape Town, and now Johannesburg is the complete opposite! A fast-paced, big city with so much opportunity! It was definitely an adjustment moving here, but totally worth it for the career path that I am on right now.

You hold a few titles under your name, how does each title represent who you are?

Each title allows me to explore a different creative side of myself.  TV presenting allows me to work with people in entertainment, modelling allows me to take on various roles in TV commercials worldwide; from a Brazilian Samba dancer, to a Middle Eastern girl drinking Pepsi. The KimJayde blog allows me to travel and share beautiful places and experiences, as well as teach my followers about the fashion trends I’m loving at the moment. No two days are ever the same; that’s the beauty of wearing more than one career hat!

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Did you ever imagine that you would have achieved this much at this age?

To be honest, my mum always tells me “I never stop to think about how far I’ve come and how much I’ve achieved.” I have my eye on so much more that I want to do. I look at the top women in the industry and that drives me to work harder and push even more. I’m so grateful for where I am now but I’m so focused on where I’m going, so watch this space!

Is there a downside that comes with being in this industry?

It’s a competitive one for sure. Only a select few get the opportunity to even be on TV, and to be on a platform like MTV is huge! The pressure to maintain a certain image in the public eye is something I have never dealt with before. Also, in the public eye, you are expected to be happy everyday. Should I have an off day, or go through a break-up, or anything like that, I still have to go to work, stand in front of the camera and be happy. So there are pros and cons to the job.

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What’s your mantra to always stay focused?

“Dream big. Work Hard. Stay Humble.”

What’s the one item you can’t function without?

My cellphone.

Any other aspirations you dream of?

I am a qualified Social Worker (Honours Degree in Social Work from the University of Stellenbosch) and it’s in my ten-year plan to start my own non-profit organization that will empower women and children through skills, training and education.

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2017 in one word so far?

Blessed.

How do you manage to give all your titles 100% each time? 

MTV Base Africa is my full-time job, I am also lucky enough to be able to blog when I have the time and inspiration to do so. Pace yourself, that way you can give it your all to create a quality product.

 

Follow Kim!

Instagram: @kimjayde

Twitter: @KimJaydeBlog

Facebook: Kim Jayde

 

Bridgette Makhela

 

Solo On His Sophomore Album, The Hip Hop Game And His Consistency Plan

Zothile Langa / 28 / Hip Hop Artist

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Why Hip-Hop for you?

Hip hop is what I have put most of my practice into, my most effective form of expression.

How long have you been in the game?

I’ve been writing since I was in high school. My first project dropped back in 2010.

Your latest offering Dreams. B. Plenty, does it make you proud? How so?

Yes, my project makes me feel proud. I’ve put two years into it, there’s a lot of emotion.

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Your favourite body of work in your career so far?

‘Jubilee no’ LigaMo’, which drops tomorrow, 26 August. It’s about my late grandmother and late cousin. It’s a song close to my heart.

What does a typical day look like for you?

I’m in the studio for eight hours, hit the gym at 5pm, then back to the studio at 10pm.

What’s your consistency plan to remain relevant in the music industry?

Be my authentic self. Listen to myself as I change and apply that to the music. Most importantly, stay true to the music.

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Any one you look up to in the industry?

It would definitely have to be Kabelo Mabalane.

What would you still like to achieve?

Everything. I don’t think I have many achievements under my belt yet, I still want to make sure I complete the Dreams trilogy.

Your message to your fans?

I didn’t buckle under the pressure! I truly appreciate all their support over the years, without them I wouldn’t be here today.

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Follow Solo!

Instagram: @thisissolo

Twitter: @ThisIsSoloSA

Facebook: This Is Solo

 

Bridgette Makhela