Castle Lite Unlocks Cardi B In Mzansi This June!

 CASTLE LITE UNLOCKS CARDI B IN MZANSI THIS JUNE, OKURRR!

Africa’s biggest supporter of Hip-Hop culture, Castle Lite has sent chills throughout the continent as they revealed that ground-breaking rapper, Cardi B will headline this year’s Unlocks experience.

Set to perform at the TicketPro Dome in Johannesburg, South Africa on 12 June 2020, Cardi B is one of the most sought-after voices in global Hip-Hop yielding a Grammy award and a world record for the Most Simultaneous Billboard US Hot R&B/Hip-Hop Top 10 entries by a female. This year, Castle Lite is proud to have her headline the Unlocks experience as it celebrates its 10^th year.

This is a big year for Castle Lite Unlocks as the brand not only celebrates a decade of making a bigger contribution to African Hip-Hop than any other brand, but also a decade of having given local fans of the genre, a once-in-a-lifetime opportunity to see their favourite chart-topping stars such as Drake, J Cole, Chance the Rapper, Kanye West, Travis Scott, Post Malone, and Meek Mill. And now Cardi B’s performance marks a triumphant 10-year anniversary of the Unlocks experience.

“Castle Lite prides itself in not only being a market leader in the beer category, but also in our commitment to making a positive contribution to African Hip-Hop culture. We couldn’t be more excited to reveal the multi-award winning Press hit-maker, Cardi B as this year’s headliner,” said Castle Lite Brand Director, Silke Bucker.

The brand made the big reveal on Thursday, 20 February after having given loyal Castle Lite Unlocks fans an exclusive first dibs at Early Bird tickets to the 2020 experience. The internet was a buzz with news of Unlocks 2020 tickets being sold from as little as R50.

Devoted fans of the Castle Lite Unlocks movement purchased their Early Bird tickets prior to finding out who this year’s headlining act would be. This dynamic pricing model gives our consumers the ultimate opportunity to experience Castle Lite Unlocks for a fraction of the regular cost while relying on the concert’s reputation to bring the biggest stars in the world to South Africa.

The campaign saw tickets at each phase selling in a record-breaking 10 seconds and sky-rocketing www.castlelite.co.za to the 4^th most visited site in the world by number of visits and is now the most visited site in Africa. At any given moment, 10s of thousands of Hip-Hop lovers camped on the site in hopes to snatch one of the Early Bird tickets.

Consumers who missed out on this feast of Early Bird tickets can purchase their concert package deals at their full retail price starting at R690 from www.castlelite.co.za as of Friday, 21 February 2020.

For more information check out www.castlelite.co.za or follow the official social media pages:

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

#CastleLiteUnlocks

–Bridgette Makhela

 

Nandipha Mqoco On Digital Entrepreneurship, MC’ing And Her Love For Fashion

Nandipha Mqoco / 24 / Digital Entrepreneur, Master of Ceremonies & Fashion Enthusiast

School Them: What’s a Digital Entrepreneur?

Someone who starts a business in the digital space. In my case it would be by means of content creation and endorsing products on my social media platforms.

Content Creation: What’s the process followers don’t know about?

A lot of planning and strategizing. Most of the content you see is curated but that process is where it gets fun, well most of the time.

New Year: What would you love to achieve in 2020?

Solidify existing brand relationships. Getting the opportunity to travel more for work as an MC and a Content Creator, collaborating with more international brands too. Being well on my way to achieving full financial independence.

Rewind: How did you get into the Digital and MC’ing space?

My digital career just happened to me. It definitely wasn’t intentional at all. I would post my outfits, places I would go to on my Instagram. My sisters and I would have impromptu shoots with street fashion photographers. In addition to that, my sister Yoliswa who had a bigger following, would also post me on her Instagram. Thereafter, my audience grew and brands started to take notice and the rest was history! My MC career was definitely intentional. I always had a passion for public speaking so it only made sense to turn my passion into a profit.

Fun Fact: Your sisters Yoliswa and Thobeka are also in the Social Media Influencer game, was this always the plan?

Not at all, we were just living our lives and sharing our love for fashion, beauty and lifestyle then BOOM!

Threads: You’re a very stylish girl, where’s the inspiration from?

Thank you so much! My relationship with fashion is VERY personal. I was surrounded by extremely stylish women (my mother and sisters) all my life. I would watch fashion TV all day, everyday. I drive my inspiration from many places. Thank God for the internet because it exposed me to amazing fashion from all across the globe, seeing how people interpret different styles and trends. London, Amsterdam, New York, Beijing, even good ol’ Cape Town right here in Mzansi. I really enjoy how the people dress there.

Brag a Bit: Biggest bag/s you’ve secured so far?

Revlon and Clinique have been the biggest bags for me.

Mzansi: Where do you enjoy spending your free time?

Get on a plane and fly to CAPE TOWN. For many reasons – my sister lives there, the food is amazing, the scenery is breathtaking. There’s just so much to do there! But if that isn’t possible then watching series, movies and documentaries in another favourite place of mine…MY BED, is a close second.

Wisdom: Some advice on how to stay relevant in the digital era?

C-O-N-S-I-S-T-E-N-C-Y

Follow Back: Where can new fans catch you on all platforms?

Instagram: nandipha_mqoco / Twitter: @nan_deep / Facebook: Nandipha

 

–Bridgette Makhela