Carissa Cupido On Her Journey, The Industry And Her Proudest Moments

Carissa Robyn Cupido

27 / Media Personality, Voice Over Artist & Content Creator

 

You’ve been in the broadcast industry for quite some time now…how did you get here?

I have been interested in media and entertainment for as long as I can remember. As soon as the opportunity to job shadow came around in grade 11, I approached a radio station and magazine to spend some time learning in their space. It was affirming and so enlightening. University wasn’t too long after, beyond picking my electives I knew exactly which societies I wanted to join. The University of Cape Town Radio and Cape Town Globalist were the ones I committed myself to. 4 years later I knew radio was exactly where I was headed. I would still travel by bus to campus radio after graduating with two degrees and zero in my bank account every other day to do my show in the hopes that someone would recognize my talent. Good Hope FM finally heard me and the rest is history.

 

What has your journey been like?

If there is any theme that’s been prominent in my career so far it’s the question I’m always faced with: “How badly do you want this?” It’s what kept me going through doing graveyard Monday to Friday 1am-4am in the morning for a year, it’s what fueled me when I bought a one way ticket to Johannesburg to pursue my dreams with no guarantee, it’s what gets me up in the morning today as I continue carving out my path. Ambition and drive is one thing but no one ever talks about how gruesome and grueling the process is. It’s been my greatest reward pushing through every obstacle, breaking down doors and shattering glass ceilings; I respect my calling but I would never glamourize the journey. 

 

Your proudest moment so far?

I have many. My first commercial job being on Cape Town’s biggest commercial youth radio platform was a biggie. Soon after that I won TLC’s Next Great Presenter, being the first woman and South African to gain the title. I then became TLC’s official voice over for the continent. The show I co-hosted alongside Thando Thabethe, ‘Thando Bares All’, won a South African Film & Television Award. I was honoured to have hosted a show on Gauteng’s biggest youth radio station, YFM. Every move I’ve made has been intentional, divine and fruitful. I’m really grateful.

 

What have you promised yourself this year?

Something I’ve told myself for 2020 is that I am showing up for myself in action. I’m a big dreamer and have plenty of vision boards and notebooks filled with my dreams and aspirations. My approach now, though, has changed from fantasizing to doing. Instead of overthinking my way into procrastination and sitting for days thinking of the “what if’s”, I now act.

 

What’s a typical day like for you?

I’m a freelancer and work from home so routine is vital for me. I wake up and exercise. I shower and eat breakfast, something nutritious to fuel me. I make sure to not work from bed, so I’ve set up a designated place as my desk and work space. Then I just get stuck into my to do list for the day. Admin, brainstorming proposals, calls, meetings, castings, voice over work, content creation, etc. I then try to switch off at around 5/6pm.

 

If you weren’t in the industry, what would you be doing?

I would probably be a writer or working in the humanitarian space. 

 

What’s your take on content curating in the age of social media?

It’s so important. The internet is flooded with information even more so is social media which is saturated with people trying to do something significant. Carving out your niche is vital. Curating your profile so that it authentically speaks to who you are and your interests will just help you in staying invested in what you’re doing. Never take your audience, building or establishment for granted. People can smell BS from a mile away. Just slay in your lane, man.

 

One true thing you’ve learnt?

Speak truth to power always. It’s landed me in sticky situations many times but not compromising who I am and what I am willing to do is something I’m not willing to budge on.

 

Any hidden talents?

I’m pretty artistic. I’m a great doodler.

 

Where can followers keep up with you on social media?

Across every platform it’s @carissacupido

Come say hi!

-Bridgette Makhela

Nandipha Mqoco On Digital Entrepreneurship, MC’ing And Her Love For Fashion

Nandipha Mqoco / 24 / Digital Entrepreneur, Master of Ceremonies & Fashion Enthusiast

School Them: What’s a Digital Entrepreneur?

Someone who starts a business in the digital space. In my case it would be by means of content creation and endorsing products on my social media platforms.

Content Creation: What’s the process followers don’t know about?

A lot of planning and strategizing. Most of the content you see is curated but that process is where it gets fun, well most of the time.

New Year: What would you love to achieve in 2020?

Solidify existing brand relationships. Getting the opportunity to travel more for work as an MC and a Content Creator, collaborating with more international brands too. Being well on my way to achieving full financial independence.

Rewind: How did you get into the Digital and MC’ing space?

My digital career just happened to me. It definitely wasn’t intentional at all. I would post my outfits, places I would go to on my Instagram. My sisters and I would have impromptu shoots with street fashion photographers. In addition to that, my sister Yoliswa who had a bigger following, would also post me on her Instagram. Thereafter, my audience grew and brands started to take notice and the rest was history! My MC career was definitely intentional. I always had a passion for public speaking so it only made sense to turn my passion into a profit.

Fun Fact: Your sisters Yoliswa and Thobeka are also in the Social Media Influencer game, was this always the plan?

Not at all, we were just living our lives and sharing our love for fashion, beauty and lifestyle then BOOM!

Threads: You’re a very stylish girl, where’s the inspiration from?

Thank you so much! My relationship with fashion is VERY personal. I was surrounded by extremely stylish women (my mother and sisters) all my life. I would watch fashion TV all day, everyday. I drive my inspiration from many places. Thank God for the internet because it exposed me to amazing fashion from all across the globe, seeing how people interpret different styles and trends. London, Amsterdam, New York, Beijing, even good ol’ Cape Town right here in Mzansi. I really enjoy how the people dress there.

Brag a Bit: Biggest bag/s you’ve secured so far?

Revlon and Clinique have been the biggest bags for me.

Mzansi: Where do you enjoy spending your free time?

Get on a plane and fly to CAPE TOWN. For many reasons – my sister lives there, the food is amazing, the scenery is breathtaking. There’s just so much to do there! But if that isn’t possible then watching series, movies and documentaries in another favourite place of mine…MY BED, is a close second.

Wisdom: Some advice on how to stay relevant in the digital era?

C-O-N-S-I-S-T-E-N-C-Y

Follow Back: Where can new fans catch you on all platforms?

Instagram: nandipha_mqoco / Twitter: @nan_deep / Facebook: Nandipha

 

–Bridgette Makhela

Thabo & Thabiso On YoMzansi, Relevant Content And Social Media

Thabo Modiselle and Thabiso Modiselle / Content Creators at 5@2 Media & YoMzansi

Content is of the essence. How did YoMzansi begin?

YMZ began as a hobby at a time when we were messing around with computers and coding. And since we were attached to the entertainment industry, we figured we’d create our own blog which would talk about the latest news in entertainment, music and digital trends. This was back in 2008 and we named the blog 5@2 News Network. Then in 2010, we decided to re brand to YoMzansi and make it a solid passion project, because people were enjoying our content and wanted more. Today, YoMzansi is a platform that focuses on current pop culture and documenting it. We also curate our own original content through dope collaborations with different brands.

Describe a typical day at the office…

Weekdays we kick start the day at 8am, the plan is to keep our mornings very easy so we can achieve a lot more within those hours. The first hour we go through our To-Do list and figure out deadlines and the content list. Between that and midday, we’re on our laptops putting up content on the blog and social media, while getting on those morning calls and E-mailing potential clients and brands. At times we use some hours to put together proposals and share ideas with certain brands we’re keen on working with, so this is a team effort. Same morning we get package deliveries from brands that have booked editorials and shoots. Lunchtime we hit the drawing board together with the team to come up with killer ideas for editorial shoots. Once we have implemented the key ideas and plan, we spend most afternoon hours putting together the shoot at the studio. We try as much to stay away from meetings, unless it’s critical. We wrap up our day after receiving a bunch of invites to attend launches, events, press conferences, etc (not all of them pay). We then decide which ones would be great to attend, where it will be beneficial to network and get dope content.

You guys are twins, how does working together pan out?

It has honestly made things a bit smoother in terms of building and getting the work done, because we can multi-task. We have spent time together since day one, and have shared our passion since, so our work relationship has become a lot easier. But also, this comes with a lot of arguments because as much as we’re twins, our tastes differ, so at times when we have to put out a final product, you find that we have to choose what is best and it’s not always easy. But through the years we’ve managed to overcome challenges like that, because we share the same vision and our work ethic is on a thousand.

What’s the secret to always producing fresh, relevant and visually captivating content on your blog? 

When we started the blog, most times, the question was what type of content would we (personally) want to consume and read daily. From that, we started looking at trendy, fresh and youthful content that any millennial would enjoy and want to subscribe to. Picture it: when you’re hanging with your friends, what would you talk about? The ‘IT’ Fashion item everyone has, money, cars, music, the coolest restaurant in Melville and so forth. So it’s not really a secret but more of daily stuff that attracts millennials.

2019, what’s the goal?

Building and building. There is much to be done, but the focus for this year is content. We are expanding our current podcast #YMZTechTalk and want to launch two more and produce more video content focused on South African pop culture. We also plan on expanding our portfolio in terms of collaborating with different brands that appeal to our audience.

What do you think South African Bloggers, Influencers and Content Creators still need to figure out?

It’s definitely the ‘storytelling’ part, that’s the key thing, many Influencers new and old still think it’s about the massive following, trending and clout. Creators and Influencers need to focus on telling beautiful and honest stories about whatever subject/topic they are covering. We need more Creators who are reliable when it comes to their word and work. Remember all this has to come with an audience that relies on your word, and that easily makes you stand out. Also for the ‘longevity’ part, can a kid in the next 10 years reference your piece, work, review or photograph? Also, it’s important to ‘stay away’ from the cycle of doing what others are doing, the usual things. It will be so dope to see new Creators and Influencers coming into the industry with their own taste, impact, style and just authentic new cool.

Think we’ll ever see the end of social media?

As long as we have the internet, social media will never die. Besides the celebrity life, slay queens, etc, social media is about connecting people, communicating and sharing information, and you have to think about this ‘world wide’. These days people rely on social media for information, latest news, advice and so on. Platforms are always going to be there for people to access such. Social media has to be the biggest thing that has ever happened to the internet itself, we honestly don’t think that today the internet would be fun without the social media part of it (Twitter, YouTube, Facebook, Instagram).

What are you guys looking forward to the most this year?

What is important to us is taking a step closer to the big goal. So even if it’s just one step we take this year, that will be dope for us. We are on a journey of building a media network with YoMzansi, have our own digital network, TV shows and expanding the brand into a lifestyle.

What does YoMzansi do for the culture?

Currently, we’re focused on documenting all the important stories and events that are happening within the music, fashion, art, film and lifestyle industry. We also tell stories about individuals who are pushing the envelope within those categories. This is so that the upcoming generation can have an authentic and honest reference about what was going on 5 to 10 years ago. We’re in the digital era, they should be able to read that, watch it or stream.

 

Follow Thabo & Thabiso! 

Twitter: @ThaboThabiso

Instagram: @ThaboThabiso

Facebook: @ThaboThabiso Modiselle

 

–Bridgette Makhela

Courtnae’ Paul On Her Versatile Hustle

Courtnae’ Paul

24

Creative Director / Bgirl / Choreographer / DJ

 

When did the dance bug hit you?

I think it was aiming for someone else and hit me by mistake, lol. Age 10/11, I randomly got involved with my church dance group, and the rest is history.

How do you juggle all your titles and make them work to your advantage?

In this industry it’s generally in your best interest to be versatile and well versed in different areas and / or styles. Due to the nature of entertainment as a profession, the industry and it’s job offers are constantly fluctuating, so I have always made sure that there is a need for the services I offer. It might sound like a lot of titles; however they are all closely linked and expose me to the other sides of my expertise. This in turn sees me learning and broadening my skill set to eventually being able to do that job myself. It works well for me because I stay in my lane, but I make sure I have everything in my lane covered.

The coolest gig you’ve ever been a part of to date?

I choreographed a very urban African surprise welcome for Richard Branson last December. It was cool because I enjoy meeting people who have made such a success in life, yet are still down to earth and super friendly. He joined in on the performance and really seemed to have enjoyed himself. I love creating experiences and having other people enjoy them too. Another gig that was pretty cool was choreographing and leading two 2015 / 2016 Cell C campaigns. They were printed and they flighted on everything from cinema, to store material, billboards, fliers, internet and TV. The campaign ran for six months, and was just renewed for another three…

Who inspires you to hustle even harder?

Everyone and everything around me is a constant push to be greater, I am inspired by people that continue to push no matter what the circumstances are. Every time I smash one goal or achieve something I thought I never could, it makes me work harder because I see it’s possible. I am a firm believer that thinking and believing, coupled with action, brings your visions into reality.

That one South African jam that gets you moving all the time is…?

“It’s about tiiiiiime! You listen to Boom Shaka!”

Who or what gets your heart beating fast? Lol

My girlfriend! In both a good and bad way! Hahaha!

Where do you picture yourself in the future?

The direction of my plans never change, however the scale changes almost weekly, so I picture myself being really happy and having accomplished everything little goal I set.

If you were an animal, which one would you pick?

I would be a lion or a dolphin. Lions are so beautifully lazy and get to sleep all day, and dolphins are just the cutest fun ‘lifesavers’ ever, lol.

That word you yell out every time you get pissed?

I yell “fada gohd maaan!” (for some reason my inner Nigerian comes out).

How do you maintain staying power in the industry?

By adapting to change and always creating a demand for my skills.

Follow Courtnae’!

Instagram: @Courtnae_Paul

Twitter: @Courtnae_Paul

Facebook: Courtnae’ Paul

YouTube: Courtnae’ Paul

MixCloud: Courtnae’ Paul

 

–Bridgette Makhela