All Praise To The Ghost: Sabelo Ncube On New Single ‘Ncube’ And Being An All-Round Artist

Sabelo Ncube / 31 / Musician, Performing Artist, Songwriter, Composer & Producer

You’ve just recently released your new single titled ‘Ncube’, how’s the response so far?
The response has been great, people have been waiting for this to drop so it’s a relief to see it so well received.

Any inspiration behind Ncube?

I am Ncube, so it’s inspired by my character, heritage and my family. I am a proud South African and I wanted that to resonate through this song.

When did you find your way into the rap game?

I started rapping in primary school and have been writing songs since I was 8. But I can say I’ve dedicated the past 5 years of my life solely to music.



As an artist, how do you put your body of work together and who would you like it to speak to?

Well music is vast and there are many genres. I like to capture an idea first and then break down all the things that make the idea what it is. So I do a lot of research, coupled with introspection and hope that somewhere in the balance, people will relate to the sound. I genuinely hope that my work speaks to anyone who loves music.

Why the name Ghost?

The name was given to me by my friends because I lived between Port Elizabth and Johannesburg and would sporadically appear and vanish on any given weekend. They started calling me “Los the lost Ghost from the East Coast and the West Coast”, clearly this wouldn’t work as a rap alias, so I shortened it to Ghost.

Have a specific favourite track from all the music you’ve released so far?

Hands down has to be my latest single Ncube.

Something people don’t know about you?

Lol. I’m not into clubs and crowds. I know, it’s weird for an artist.

Studio or live perfomances? Have a preference or are you in tune with both?

I absolutely love to create. That’s my zone. I’ve always said that I’m a studio artist because of my ability to relax and deliver on ANY mandate. But once that’s done, there’s nothing that beats the exhilaration of standing in front of  audiences and showcasing my art. So both. Haha.

The game plan for Ghost and music going forward?

To put it basically, The plan is to expose the world to an authentic South African artist, with a no-nonsense attitude to creating great music.

Follow Ghost!
Instagram: @papa.ghost
Twitter: @GHOSTGXNG
Facebook: Ghosty Ncube
Music Download Links:
Bridgette Makhela

Kgadi Mothotse On Ambitiouz Entertainment And Public Relations In South Africa

Kgadi Annah Mothotse / 25 / Publicist & Booking Agent

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How did you get into Public Relations?

I studied at a media school, Boston Media House and fell in love with the concept of creating ideas strategically to build a certain perception of the brand or whatever it is you are trying to achieve with your consumers. My personality was also well fitted for the career path that I chose because of the fact that I am so confident, I believe in my ability to create stars and so I ran with it.

Your journey in the industry so far, how has it been?

It hasn’t been an easy one at all. But it most certainly has been rewarding. But one thing that has really helped is to have my own goals and targets in mind. I know very well that I want to be the best and I know what it will take for me to get there. I think the journey is still to give me challenges to overcome, but the most important thing is to overcome them right? I won’t give up, that much I know. I plan to go out in history books.

Ambitiouz Entertainment, what has it taught you?

It has taught me a lot about loyalty and passion for my career. Ambitiouz Entertainment has given me a voice and a fighting spirit in the bigger scheme of things. It made me realize and expose my strengths, passions and weaknesses to masses and myself that I wasn’t even aware of. It has also assisted me to polish my skills.

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Which artists do you represent at Ambitiouz Entertainment?

I represent all artists.

How do you deal with bad publicity that affects your artists’ reputation?

It is important to remind fans and media of all the positive things that the artist has achieved in a small period of time. It is also important not to stray away but instead own up and give a humble approach. Let people know you are also a person but one whose mistakes and successes are magnified by an entire nation, whether good or bad.

Is South African PR on a competitive level yet?

No, I don’t think it is. I don’t think that we are being creative enough, instead we follow methods and ideas that have already been there for over 20 years. We need more people to be innovative and really think outside the box and work with what they have. Whatever it is you are trying to sell will only be appreciated with a stand out, memorable approach.

A moment you’re really proud of to date?

Being asked to be on a panel of Women In Music, presented by Thiwe Mbola. I was asked to speak as a PR expert at the age of 25, making me the youngest person on that panel. Most recently is Sjava winning a 2018 BET Award for Best International Act.

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What would you like the rest of 2018 to bring?

I would like it to bring more prosperity and success with the company and it’s artists.

A message you would give to industry personalities seeking to keep a lasting brand…

Stay true to yourself and be authentic. People fall in love with people who are true and give real life stories.

 

Follow Kgadi!

Instagram: @kgadiness

Twitter: @kgadiness

Facebook: Kgadi Mothotse

 

Follow Ambitiouz Entertainment!

Instagram: @ambitiouz_entertainment

Twitter: @Ambitiouz_Ent

Facebook: Ambitiouz Entertainment

 

Bridgette Makhela

Courtnae’ Paul On Her Versatile Hustle

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Courtnae’ Paul

24

Creative Director / Bgirl / Choreographer / DJ

 

When did the dance bug hit you?

I think it was aiming for someone else and hit me by mistake, lol. Age 10/11, I randomly got involved with my church dance group, and the rest is history.

How do you juggle all your titles and make them work to your advantage?

In this industry it’s generally in your best interest to be versatile and well versed in different areas and / or styles. Due to the nature of entertainment as a profession, the industry and it’s job offers are constantly fluctuating, so I have always made sure that there is a need for the services I offer. It might sound like a lot of titles; however they are all closely linked and expose me to the other sides of my expertise. This in turn sees me learning and broadening my skill set to eventually being able to do that job myself. It works well for me because I stay in my lane, but I make sure I have everything in my lane covered.

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The coolest gig you’ve ever been a part of to date?

I choreographed a very urban African surprise welcome for Richard Branson last December. It was cool because I enjoy meeting people who have made such a success in life, yet are still down to earth and super friendly. He joined in on the performance and really seemed to have enjoyed himself. I love creating experiences and having other people enjoy them too. Another gig that was pretty cool was choreographing and leading two 2015 / 2016 Cell C campaigns. They were printed and they flighted on everything from cinema, to store material, billboards, fliers, internet and TV. The campaign ran for six months, and was just renewed for another three…

Who inspires you to hustle even harder?

Everyone and everything around me is a constant push to be greater, I am inspired by people that continue to push no matter what the circumstances are. Every time I smash one goal or achieve something I thought I never could, it makes me work harder because I see it’s possible. I am a firm believer that thinking and believing, coupled with action, brings your visions into reality.

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That one South African jam that gets you moving all the time is…?

“It’s about tiiiiiime! You listen to Boom Shaka!”

Who or what gets your heart beating fast? Lol

My girlfriend! In both a good and bad way! Hahaha!

Where do you picture yourself in the future?

The direction of my plans never change, however the scale changes almost weekly, so I picture myself being really happy and having accomplished everything little goal I set.

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If you were an animal, which one would you pick?

I would be a lion or a dolphin. Lions are so beautifully lazy and get to sleep all day, and dolphins are just the cutest fun ‘lifesavers’ ever, lol.

That word you yell out every time you get pissed?

I yell “fada gohd maaan!” (for some reason my inner Nigerian comes out).

How do you maintain staying power in the industry?

By adapting to change and always creating a demand for my skills.

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Follow Courtnae’!

Instagram: @Courtnae_Paul

Twitter: @Courtnae_Paul

Facebook: Courtnae’ Paul

YouTube: Courtnae’ Paul

MixCloud: Courtnae’ Paul

 

Bridgette Makhela