Pamela Mtanga On Content Creation And Building A Lasting Brand

Pamela Mtanga / 26 / Multimedia Entrepreneur

Pamela in one sentence?

A multitalented girl from Port Elizabeth with an inevitably successful journey awaiting her.

               You label yourself a ‘Fashionable Multimedia Entrepreneur’, what does the title entail?

Stylishly infiltrating the stage, Television, social media and soon, radio.

What is your take on 2022 content creation in South Africa?

It is my favourite era! Landing up on a Television show that you used to watch when you were a child or seeing yourself on TV after creating social media videos warms my heart, especially seeing it happen for many creators. The unemployment rate is at an all-time high and I commend those who keep creating until they get a breakthrough, because seeking employment for long periods is heart wrenching. Over and above this, I am appreciating the amount of effort that creators are putting into their work. Content creation has been around long enough for us to actually start reinventing and finding new ways to market ourselves to our followers.

What does a typical day look like for you?

I would like to know myself! You wake up with plans to do nothing but exercise and run errands, then end up sleeping at 2AM due to a last minute client brief that needs to be out the next day, all this whilst packing to prepare to be in another city, so you sleep for an hour then tackle the next day, which could be filled with admin work and preparation for MCing at an event.

I am however taking a break from content creation for a bit so I can get back to having a strict routine like exercise, family time, coffee breaks and a balanced content schedule. I am also in the process of making structural changes to my team so I can have a helping hand to elevate the work off of my shoulders and deliver my best to client. 

Let’s talk Fashion, favourite designer/s? 

I am at a stage in my life where I am starting to take interest in designer items and anticipating what will bet first designer item. I recently wore a dress designed by Ryan Keys and that is easily the most expensive dress I have ever worn. The quality is immaculate and so was the service. I am a fan of MaXhosa as well. Internationally, Giuseppe Zanotti, Chanel and Carolina Herrera are sensational. 

What would you still like to add to your titles?

I would love to go back to radio, I believe the opportunity is yet to come.

Name a campaign you’ve absolutely loved working with to date?

It changes every month, I would say Adidas, Nedbank and Nivea have a special place in my heart. I am now working on a campaign with MiWay Blink which is completely different to what I normally create, yet I’m enjoying it. 

Behind the scenes, what do your followers not know about the process?

I think my followers are starting to get a glimpse of what happens in the background because I share as much as I can. My team and I create beautiful content pieces that come out perfectly but I try my best to share the “not-so-perfect” parts through my live videos or stories. This helps people understand the immense amount of work that goes into it, simultaneously helping other creators create realistic expectations for their work and less pressure.  

Create a lasting brand, what does that look like to you?

Creating a lasting brand speaks to a lot of things. Talent is the foundation but hard work, respect for your craft and clients, constantly reinventing yourself to adapt to changes within your industry and strategically placing your brand in relevant spaces keeps you versatile and relevant. 

Follow Pamela!

Instagram: @pamela_mtanga

Twitter: @pamela_mtanga

Facebook: @pamelamtnagasa

-Bridgette Makhela

Pearl Shongwe On Her Journey In The Broadcast Industry And What’s Still To Come

Pearl Shongwe / 31 / TV & Radio News Anchor / Host of the most impactful youth leadership show on the continent, One Day Leader / Voice Over Artist / MC & Facilitator

How did you mould your way into the broadcast industry?

From winning a radio talent search competition in 2010, I’ve come a long way.  It’s taken a lot of hard work, dedication, networking, failure, rejection and a lot of patience! I’ve tried not to plan too much in my journey, I have set my eye on things I have wanted to accomplish and worked steadily from there. I follow my gut and I allow myself time to grow into whatever role I’m in. Being authentically me and not allowing myself to succumb to pressure has helped me stay true to my cause. It has not been easy and I’m grateful that my journey hasn’t been the smoothest because my character and who I am now is better for it. A lot of the skills that I possess have had to be self-taught, which is one of the things I remain profoundly proud of!

 

Your schedule is probably demanding, how do you keep focused?

There is a lot of demand on my time but with everything I do, my secret is to talk myself into staying present, so that I don’t miss out on any experience and any opportunity to be grateful. It’s so easy to fall into ‘auto-pilot’ mode and so it’s become imperative for me to take it one show at a time, one voice recording at a time, one shoot at a time, etc and be fully present so that I can deliver the best standard of work possible. I have been working 7 days a week for several years now and yes, it gets exhausting. It is especially difficult because I miss a lot of family and friends time but I think I’m getting better at managing that now, especially this year. I have learnt to manage my time more efficiently.  That also comes with sacrifices like saying “no” to paying gigs!

 

What have you learnt on your journey in the industry so far?

That it’s so important to do things your way, in your own time and pace. People will try and mould you into their own ideas of who you are and what you should be doing, and when. It’s not necessary to live up to anyone else’s expectations except your own. Rejection is part of the game. Deal with it. Do your best, audition, get better, take notes, practice and perfect it! Do what you can, until you can do what you want. Also, never forget why you started and always pay it forward.

Biggest moment you’ve had?

There have been so many! I’m gushing just thinking about a few of them! It’s impossible to single out just one. My most stand out Television moments include what was the very first time I was booked as a field reporter at the 2014 Carling Cup, making my debut on SABC’s longest running breakfast show, ‘Morning Live’, and working alongside Kass Naidoo on the Rio 2016 Paralympic show. Also, signing off at the end of my first news bulletin on Metro FM was a massive moment of sheer elation, joy, and satisfaction. I had dreamt about it for a very long time.

 

Look up to any one in the industry?

There are so many female broadcasters that I have immense respect for; Kass Naidoo, Ayanda Allie Payne, Azania Mosaka, Carol Bouwer, Oprah Winfrey, Lara Baldeserra, Bonang Matheba, and Gorja Calvin-Smith are at the top of my list but I also have a deep sense of admiration for women working behind the scenes in television including Desiree Markgraaff and Mmabatho Montsho who are such A-graders!

 

What’s the end goal after doing your part?

There’s a lot that I still want to achieve but I think one of my ultimate dreams is to own a TV and Film school in the township. Our children are so talented and need to be supported if they are passionate about the arts. I always think of what Oprah has done for our country to advance education and to provide better opportunities for young girl children here, it’s something that I think everyone should aspire to do; to contribute towards positively changing the trajectory of the future of our children. Our success is not our own, it is meant to build others up and to create a better reality for those who come after us! I also have a secret dream of being a diplomat and then retire in the KwaZulu Natal Midlands at 45!

Working on anything else in 2018 you’d like to share?

Not much. I lost my dad in January this year and I think my biggest commitment has been to try and focus on my healing journey and being there for my family.  It’s been a challenging time and I’ve just been showing up for all the current projects I have running without wanting to put myself under any pressure. I am an extremely ambitious woman, and though it’s been a little weird trying to allow myself to slow down, I’m actually okay with it. I am not complacent however and something exciting is definitely brewing for 2019, but I won’t say too much about it for now. All I can say is that I’m banking on it being a game-changer for me.

 

Talent, consistency and hard work, what do these things mean to you in your everyday work life?

Talent is not enough, consistency in itself is hard work and is tough to maintain and well, hard work pays off! Cliché but, it works! Whether you believe in working hard or smart – either way, work must be put in!

 

Strong, fearless females are usually seen as intimidating in society, how do you deal with that stigma within your work space?

I don’t think about it and so there’s nothing to deal with. I stand tall, go about my business and get the job done. I have no emotional capacity to deal with negativity or to try and nurse egos or even notice who is feeling what about my position. It’s simply a non-factor. There’s work to be done and I’m pretty good at shutting out the noise. Men or even women who feel intimidated should rather focus on their own journeys. Life’s too short to try and keep up with anyone else. Pearl Shongwe is busy working…are you?!

Follow Pearl!

Instagram: @pearlshongwe

Twitter: @Pearl_Shongwe

Facebook: Pearl Shongwe

 

–Bridgette Makhela

Thabsie On Her Music, Performing Live And Living Her Dream

Bathabise Vokwana / 26 / Singer, Songwriter & Business Owner

When was your break into the music industry?

I started in the music industry as a backing vocalist in 2013. My big break as a solo artist was the hit SAMA nominated feature with Kwesta, Ngiyazfela Ngawe.

Amongst your others singles, ‘African Queen’ has been a well-received song, did you think it would be this big? 

I never really anticipate how big my songs are going to be, I just write them from the heart and hope that it connects with the listener and African Queen absolutely surpassed my expectations which is pretty cool.

Balancing your schedule must come with a lot of pressure, when do you find time to relax?

I hardly get time for myself these days but I love to use my pockets of spare time to do the things that I love, like going to gym and hanging out with my sisters and close friends. This helps me to recharge my soul.

Do you prefer performing live or spending time in the studio?

I love both but performing live is more fulfilling in the sense that I get to see how the music I make affects people first hand. There’s nothing more heart-warming than having people sing your songs back to you.

What do you believe females in the industry need to focus on?

Empowering other females and working as hard as the males in the industry do.

Any plans to collaborate with other African artists?

I would love to! I’m a huge fan of East and West African music and fellow African artists.

Has your current life always been your dream?

Yes, since I was a little girl, so I’m glad to be living it!

One thing you’d still like to achieve in your career? 

So many more things, I’ve only been in the music industry as a solo artist a little over a year, I feel like it’s only the beginning for me but first off I’d love to win a SAMA award.

Any words of wisdom for aspiring artists that would love to one day be where you are?

 If you feel like your dream is your purpose then pursue it relentlessly. Never make a decision based on desperation and stay humble and hungry.

Follow Thabsie!

Instagram: @thabsie_sa

Twitter: @ThabsieSA

Facebook: Thabsie

 

–Bridgette Makhela