Reabetswe Mooketsi On Public Relations And Founding I BAR PUBLICITY

Reabetswe Fortune Mooketsi aka “Rabi” / 26 / Founder & Director at I BAR PUBLICITY 

 How have you contributed to the industry so far?

Wow, it has been an interesting journey for me. PR really found me, in 2016 on a random day I got a call for my Mavin records (Nigeria) and they asked me to assist Tiwa Savage with PR, just a year later I was employed by Sony Music Africa as a PR intern – the greatest foundation ever! Having worked on the biggest projects; Dj Maphorisa, Riky Rick, Kwesta, Jabu Hlongwane, the list goes on and on! Six months later, I found myself at Universal Music as a Coordinator for the local division, 2018 releases had to become my babies; from Nasty C’s “Strings & Blings”, Lady Zamar, Prince Kaybee, Mafikizolo, DJ Ganyani, Kalawa Jazmeee, Dr Tumi, Khaya Mthethwa, I could literally go on. But I can confidently say I was truly blessed having worked with a quarter of the South African music industry and made a great contribution to that!

What does a typical day consist of for you?

My day consists of a lot of emails, long phone calls and seeking new opportunities! Re-Introducing myself, taking care of existing clients and ensuring that all is still going well.

What’s the one thing required when working with artists and celebrities?

Being selfless; having worked with number of artists has taught me to put the client’s needs first, and making sure their dreams come true!

Describe Public Relations in one word… 

Exciting.

Who’s got the dopest brand/image right now according to you?

Riky Rick! What an Influencer!

What’s the secret to a successful event?

Planning and dedication.

One item you can’t survive without?

My phone!

 It’s not easy working your way to the top, advice for upcomers? 

Stay true to who you are, don’t break but just crack and get up! Be open to learning, be humble, don’t be scared of introducing yourself! With each opportunity you get, whether it’s a paying or non paying gig, take it as an experience and give it your all! It’s okay not to know, just ask! Make mistakes and learn from them!

Where can people reach you?

Personal: @RabiMe on InstagramTwitter

Work: @ibarpublicity on Instagram & Facebook

 

Bridgette Makhela

Pearl Shongwe On Her Journey In The Broadcast Industry And What’s Still To Come

Pearl Shongwe / 31 / TV & Radio News Anchor / Host of the most impactful youth leadership show on the continent, One Day Leader / Voice Over Artist / MC & Facilitator

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How did you mould your way into the broadcast industry?

From winning a radio talent search competition in 2010, I’ve come a long way.  It’s taken a lot of hard work, dedication, networking, failure, rejection and a lot of patience! I’ve tried not to plan too much in my journey, I have set my eye on things I have wanted to accomplish and worked steadily from there. I follow my gut and I allow myself time to grow into whatever role I’m in. Being authentically me and not allowing myself to succumb to pressure has helped me stay true to my cause. It has not been easy and I’m grateful that my journey hasn’t been the smoothest because my character and who I am now is better for it. A lot of the skills that I possess have had to be self-taught, which is one of the things I remain profoundly proud of!

 

Your schedule is probably demanding, how do you keep focused?

There is a lot of demand on my time but with everything I do, my secret is to talk myself into staying present, so that I don’t miss out on any experience and any opportunity to be grateful. It’s so easy to fall into ‘auto-pilot’ mode and so it’s become imperative for me to take it one show at a time, one voice recording at a time, one shoot at a time, etc and be fully present so that I can deliver the best standard of work possible. I have been working 7 days a week for several years now and yes, it gets exhausting. It is especially difficult because I miss a lot of family and friends time but I think I’m getting better at managing that now, especially this year. I have learnt to manage my time more efficiently.  That also comes with sacrifices like saying “no” to paying gigs!

 

What have you learnt on your journey in the industry so far?

That it’s so important to do things your way, in your own time and pace. People will try and mould you into their own ideas of who you are and what you should be doing, and when. It’s not necessary to live up to anyone else’s expectations except your own. Rejection is part of the game. Deal with it. Do your best, audition, get better, take notes, practice and perfect it! Do what you can, until you can do what you want. Also, never forget why you started and always pay it forward.

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Biggest moment you’ve had?

There have been so many! I’m gushing just thinking about a few of them! It’s impossible to single out just one. My most stand out Television moments include what was the very first time I was booked as a field reporter at the 2014 Carling Cup, making my debut on SABC’s longest running breakfast show, ‘Morning Live’, and working alongside Kass Naidoo on the Rio 2016 Paralympic show. Also, signing off at the end of my first news bulletin on Metro FM was a massive moment of sheer elation, joy, and satisfaction. I had dreamt about it for a very long time.

 

Look up to any one in the industry?

There are so many female broadcasters that I have immense respect for; Kass Naidoo, Ayanda Allie Payne, Azania Mosaka, Carol Bouwer, Oprah Winfrey, Lara Baldeserra, Bonang Matheba, and Gorja Calvin-Smith are at the top of my list but I also have a deep sense of admiration for women working behind the scenes in television including Desiree Markgraaff and Mmabatho Montsho who are such A-graders!

 

What’s the end goal after doing your part?

There’s a lot that I still want to achieve but I think one of my ultimate dreams is to own a TV and Film school in the township. Our children are so talented and need to be supported if they are passionate about the arts. I always think of what Oprah has done for our country to advance education and to provide better opportunities for young girl children here, it’s something that I think everyone should aspire to do; to contribute towards positively changing the trajectory of the future of our children. Our success is not our own, it is meant to build others up and to create a better reality for those who come after us! I also have a secret dream of being a diplomat and then retire in the KwaZulu Natal Midlands at 45!

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Working on anything else in 2018 you’d like to share?

Not much. I lost my dad in January this year and I think my biggest commitment has been to try and focus on my healing journey and being there for my family.  It’s been a challenging time and I’ve just been showing up for all the current projects I have running without wanting to put myself under any pressure. I am an extremely ambitious woman, and though it’s been a little weird trying to allow myself to slow down, I’m actually okay with it. I am not complacent however and something exciting is definitely brewing for 2019, but I won’t say too much about it for now. All I can say is that I’m banking on it being a game-changer for me.

 

Talent, consistency and hard work, what do these things mean to you in your everyday work life?

Talent is not enough, consistency in itself is hard work and is tough to maintain and well, hard work pays off! Cliché but, it works! Whether you believe in working hard or smart – either way, work must be put in!

 

Strong, fearless females are usually seen as intimidating in society, how do you deal with that stigma within your work space?

I don’t think about it and so there’s nothing to deal with. I stand tall, go about my business and get the job done. I have no emotional capacity to deal with negativity or to try and nurse egos or even notice who is feeling what about my position. It’s simply a non-factor. There’s work to be done and I’m pretty good at shutting out the noise. Men or even women who feel intimidated should rather focus on their own journeys. Life’s too short to try and keep up with anyone else. Pearl Shongwe is busy working…are you?!

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Follow Pearl!

Instagram: @pearlshongwe

Twitter: @Pearl_Shongwe

Facebook: Pearl Shongwe

 

Bridgette Makhela