Pamela Mtanga On Content Creation And Building A Lasting Brand

Pamela Mtanga / 26 / Multimedia Entrepreneur

Pamela in one sentence?

A multitalented girl from Port Elizabeth with an inevitably successful journey awaiting her.

               You label yourself a ‘Fashionable Multimedia Entrepreneur’, what does the title entail?

Stylishly infiltrating the stage, Television, social media and soon, radio.

What is your take on 2022 content creation in South Africa?

It is my favourite era! Landing up on a Television show that you used to watch when you were a child or seeing yourself on TV after creating social media videos warms my heart, especially seeing it happen for many creators. The unemployment rate is at an all-time high and I commend those who keep creating until they get a breakthrough, because seeking employment for long periods is heart wrenching. Over and above this, I am appreciating the amount of effort that creators are putting into their work. Content creation has been around long enough for us to actually start reinventing and finding new ways to market ourselves to our followers.

What does a typical day look like for you?

I would like to know myself! You wake up with plans to do nothing but exercise and run errands, then end up sleeping at 2AM due to a last minute client brief that needs to be out the next day, all this whilst packing to prepare to be in another city, so you sleep for an hour then tackle the next day, which could be filled with admin work and preparation for MCing at an event.

I am however taking a break from content creation for a bit so I can get back to having a strict routine like exercise, family time, coffee breaks and a balanced content schedule. I am also in the process of making structural changes to my team so I can have a helping hand to elevate the work off of my shoulders and deliver my best to client. 

Let’s talk Fashion, favourite designer/s? 

I am at a stage in my life where I am starting to take interest in designer items and anticipating what will bet first designer item. I recently wore a dress designed by Ryan Keys and that is easily the most expensive dress I have ever worn. The quality is immaculate and so was the service. I am a fan of MaXhosa as well. Internationally, Giuseppe Zanotti, Chanel and Carolina Herrera are sensational. 

What would you still like to add to your titles?

I would love to go back to radio, I believe the opportunity is yet to come.

Name a campaign you’ve absolutely loved working with to date?

It changes every month, I would say Adidas, Nedbank and Nivea have a special place in my heart. I am now working on a campaign with MiWay Blink which is completely different to what I normally create, yet I’m enjoying it. 

Behind the scenes, what do your followers not know about the process?

I think my followers are starting to get a glimpse of what happens in the background because I share as much as I can. My team and I create beautiful content pieces that come out perfectly but I try my best to share the “not-so-perfect” parts through my live videos or stories. This helps people understand the immense amount of work that goes into it, simultaneously helping other creators create realistic expectations for their work and less pressure.  

Create a lasting brand, what does that look like to you?

Creating a lasting brand speaks to a lot of things. Talent is the foundation but hard work, respect for your craft and clients, constantly reinventing yourself to adapt to changes within your industry and strategically placing your brand in relevant spaces keeps you versatile and relevant. 

Follow Pamela!

Instagram: @pamela_mtanga

Twitter: @pamela_mtanga

Facebook: @pamelamtnagasa

-Bridgette Makhela

Lawrence Maleka On Playing Zolani And How He Plans On Impacting The Industry

Lawrence Maleka / Actor & Entrepreneur

Projects you are currently working on?

I’ve never intentionally put word out of what I’m busy with. I want my work to speak for itself and that’s how I’ve maneuvered my career so far.

Let’s talk The River, how did you land the role of Zolani?

I have had engagements with MNet for a while now, having d done Clash of The Choirs and All Access Mzansi. They were trying to get me on a drama series and they’d send me scripts but nothing resonated with me. I then got called in to audition for Cobra’s role initially but everything happens as it should as that character is now played by Presley Chweneyagae. The writer’s then wrote a part for me that I read and loved, that’s how the character Zolani was born.

What was the highlight of your childhood?

A primary school play I was in, The Jungle Book. I landed a role of a pigeon and had one line throughout the whole show. The hall was full of students and parents. When I said my line, the crowd exploded! That was the moment I knew I like attention. Then throughout the rest of the play, I’m flying in and out of scenes I wasn’t supposed to be in. That was when the seed was planted.

How do you wish to impact the South African entertainment industry?

Through credibility, authenticity, breaking barriers and altering stereotypes. I’ve always wanted to be known for my craft and my work. I want to be “Mr sexy” with my shirt on. Careers such as Meryl Streep’s and Denzel Washington’s are what I aspire to, their work comes before their physical appearance and that’s amazing.

Describe a typical day for you?

My day starts at 3:30AM. I wake up, pray and meditate and have a quick workout session. I then take a shower and get ready for work. I’m usually on set at 6AM, then by 7AM/8AM my team gives me updates on what I’m doing for the rest of the week. Then I’m on set and get my fencing lessons done afterwards. Once I get home I catch up on emails then spend time with my family, loved ones and do the boyfriend Olympics thing, lol.

Your favourite career moment so far?

Everything I work on is my best “thing”. Every job you’ve seen me do was intentional. I’ve always wanted to carve out a certain path out to maintain a career I am proud of. Actually, the character Zolani is a celebration of my brother and friend Mzwandile, it’s also about the culture and people I grew up around ekasi. People resonate with shows they see themselves in.

Something you’ve learnt while working during a pandemic?

I’m proud of the decisions I’ve made throughout my career and this made the pandemic slightly easier. On the business front we did however suffer some losses. In the greater scheme of things, it’s all about preparation, the more prepared you are, the more you become ready to face anything. When the pandemic hit, I was able to identify opportunities within it over the tragedies.

Any final closing words of wisdom for your fans?

There’s no manual to life, everyone is figuring it out. There’s more than enough room for all of us and the more we collaborate, it makes us better as a people and we can leave something behind for the next generation. No one is coming to save you but don’t discount the goodness of people. Try to be the best version of yourself because the best person to meet is you, this will resonate with other people. Be selfish with your time and the things you want for yourself and don’t forget to experience joy in moments.

Follow Lawrence!

Instagram: @sirlawrencemaleka

Twitter: @Lawrence_Maleka

Facebook: @LawrenceMaleka

–Bridgette Makhela

Falz TheBahdGuy On Music, His Journey And Time in South Africa

Falz TheBahdGuy (Folarin Folana) / 30 / Nigerian Rapper, Songwriter, Actor & Filmmaker

How has your journey as an artist been so far?

It’s been so interesting, I’ve been doing music professionally since 2009.

Favourite artist you’ve collaborated with?

That’s a tough one, everyone I’ve worked with has something special about them, I can’t pick a favourite.

When did the love for music begin?

My journey began at about 10/11 years. I started writing raps and formed a group at school where we’d perform for other students, I developed so much love for the art. In university I perfected my craft, I took the time to invest in proper recordings and also put out my music online, that’s when everything caught fire.

What about the Nigerian music industry would you say still needs to be fixed?

A proper structure that looks out for creatives has to be built. Royalty collection for instance, creatives need to be protected in that regard. It’s intellectual property that needs to be protected.

Any favourite African country you’ve traveled to?

South Africa, it’s the most developed. The infrastructure is proper and the outlook of the city is great, it’s good to see.

Any advice for aspiring artists on the come-up?

Just have fun, music is meant to be enjoyed. Be passionate about it, be hardworking and truly enjoy yourself.

You’re a creative, any other things you’d like to branch out to?

There are indeed many layers to me. I’m a lawyer, an actor and have recently become a filmmaker. During the pandemic last year, I launched my film company where I get to tell African stories, stories about us beautifully to the world. I’m also getting to a point in my life where I’m all about impact in people’s lives.

Any new music you’re releasing?

I don’t have a name or date yet, but I have an album coming out in the next two months.

Follow Falz!

Instagram: @falzthebahdguy

Twitter: @falzthebahdguy

Facebook: @falzthebahdguy

-Bridgette Makhela

Austin Malema On 10 Years In The Industy, RTC Studios And The Future Of Photography

Mpho Austin Malema / Entrepreneur, Photographer & Founder of RTC Studios and Pixel Kollective

You’re a well-known photographer in South Africa, how has the journey been so far?

I have been in the industry for just over 10 years as a photographer and the journey has been an interesting one with many ups and downs. It is not as easy as it seems. Right now people only see your glory years and want the same thing but they don’t know of the failures and trials you face before getting to a point where your work speaks for itself.

What is RTC Studios and what services are offered?

RTC stands for Ronewa Tshiamo Cai. We are a visual creative hub which currently offers photography and videography solutions.

What’s your opinion on the current young South African photographer’s career span? 

I think as a young photographer in South Africa your career can be short lived depending on how serious you take your craft and using it to build a career. The big thing is adapting to different forms of photography, as the industry in South Africa is not big enough for one to make a living by just one form of photography. Most times, you have to adapt to new skills to grow. Young photographers need to stay strong and sharp mentally, as failures and rejection can be taxing.

Explain your type of photography…

I shoot lifestyle photography.

How are you staying busy during this pandemic?

At the beginning of this pandemic I was taking part in challenges by other photographers and created one myself, I also started watching tutorials on other forms of photography I am interested in, I usually do this to keep my mind fresh and to develop my skill set. In the  past couple of  weeks, we had had some projects done which should be coming out soon.

Your proudest career moment? 

There are so many of these moments, one being making it onto the Forbes 30 Under 30 list of 2019. I think I realized that photography was more than just photos, but the bigger picture being the business.

One word to describe your industry would be…

Trying.

How’s the future looking?

The future of the industry looks great as there are many opportunities for young people to come in and grow. The future belongs to those who go after it.

Inspire the kids with some closing words of wisdom…

As Confucius once wrote: “Wherever you go, go with all your heart”.

 

Follow Austin Malema! 

Instagram: @aust_malema

Twitter: @AustinMalema

Facebook: @AustMalema

 

-Bridgette Makhela

Bongeziwe Mabandla On iimini, Preserving His Craft And 8 Years In The Industry

Bongeziwe Sipho Samkelwe Mabandla / 30 / Singer Songwriter

‘iimini’, what’s the meaning behind the album?

iimini means days. The album references different dates in the lifetime of a love relationship from the beginning to the end. With the title I wanted to acknowledge those memories and experiences. I documented a relationship at its crucial parts and marked the different moments of this. I wanted to show the good and bad parts of a relationship and what it really means to be in love.

You’ve been in the industry for about 8 years now, how important is consistency and originality to you?

I came into music very late. I was studying to be an actor when I fell in love with music. I look at the past 8 years as a huge learning curve for me. I have learnt so much about writing, composing music, live performing and the business side of music. I have wanted to show with each album that I am growing and changing.

What does your craft mean to you and how do you preserve it?

I have put a lot into being a musician. I have always wanted to be good at what I do. For me, I’m at artist first. I want to make art that evokes emotion and feelings. Creating moving art has been the biggest motivator for me, it comes before anything else.

Amongst other songs, ‘Zange’ made big waves, (it still is)…what inspired you to write it?

Zange was written about falling in love and how that feeling can make you feel like life is worth it. I wanted to capture the fuzzy feeling of how it feels to be in love. I wrote the words to the song at a time when I met someone and they completely changed my life.

Live performances or studio sessions?

I like both. I love how a song comes together in the studio- it’s so fascinating. I like live, but it can be unpredictable. The funny thing is when a live performance goes well, it’s the best feeling ever. I’m hoping to fall even more in love with performing live as I get better at it.

Favourite country to perform in and why?

South Africa is really important for me. I write music in Xhosa because of the pride I have about where I come from. I write music to inspire and empower my people and to stand for a culture and language that was at times disregarded by history.

Africa is bursting at the seams with musical talent, what drives you to keep going?

I love what I do. I respect creating work that takes time and effort. I love figuring and working out difficult things. The people that love my music are such an inspiration and a sense of encouragement to me to keep me going even when it gets difficult. I think I’m doing something from a real and honest place and I think people are looking for that kind of music that connects them with their inner world.

What would you love to be remembered for?

My kindness and compassion, and for songs that made people feel connected.

Any upcoming exciting news you’d like to share?

I’ve been really happy that iimini has come with so many visual aspects. There are still a few more visuals to share which I am really excited about.

Follow Bongeziwe Mabandla!

Instagram: @bongeziwemabandla

Twitter: @Bongeziwe

Facebook: @BongeziweMabandlaOfficial

 

-Bridgette Makhela

Naledi Sibisi On Content, The Throne And The Mobb

Naledi Sibisi / 26 / Editor-in-Chief at The Throne Agency

Content, what does this mean to you?

Quality, value, tact and reception. Beyond how you carry and pass on information, I think content (creation and marketing) has more to do with how much you captivate and keep your target audience. The people behind the content have to be in the know; research, be on top of trends, understand what is happening in their industries and address or influence their audience through that knowledge. I think that really great content has more to do with the audience than the creator or marketer in the end. Your audience is ultimately who keeps determining what content is and how it translates.

It took you how many years to get to this point?

In theory, eight years. In practice, I would say about three years.

The Throne & The Mobb are dope, give a synopsis…

They feed each other but they also stand alone. Both The Throne and The Mobb explore entertainment, fashion, art and culture in a South African context. The agencies study cultural insights and influencer relations in order to serve as a voice for the contemporary urban and creative landscape. Most importantly, they are 100% Black female owned – aiming to reshape and rethink the creative industry and dynamic for the generation coming on board in the future.

What’s an Influencer to you?

Someone who has the ability to affect how you think and feel about products or services and can ultimately control your purchase power as a result. It goes beyond the surface level and pretty pictures on social media. An influencer is someone who has built up a following based on who they are, what they know and has identified their niche. As a result, brands can use this knowledge and audience loyalty to collaborate with them for marketing purposes to achieve their specific objectives. Influencers are assets.

Writing, it’s either you have it or you don’t. Agree?

Yes and no. I think as with any creative field it’s part ‘gift’, part passion and equal parts practice. You have to constantly study and practice your craft as much as you are passionate about it. You can have a natural flair for writing but if you are not pushing yourself, studying other writers and researching, you don’t have it.

South African social media platforms that praise and promote females, do we have enough?

More than enough. We need to keep promoting and praising them more. Above that, we need to keep putting more women in influential positions and positions of power. The gatekeepers of said platforms are still predominantly male. Life is about balance, it needs to apply in quite simple and complex contexts.

They say the hustle never stops, do you ever stop working and just chill?

I think that when you love what you do, you become a workaholic by default. It’s always important to take time out. I make it a point to not check work related things after a certain point. If it’s urgent, it can find me at 5AM lol.

How would you want to change another person’s life through the work you do?

To keep being a source of inspiration or reference on a large scale. In the near future when I feel I have established myself, I’d definitely like to take a group under my wing; I suppose like a mentorship. I think that knowledge is best when it is shared. I want young people specifically to be able to enjoy the fruits of my labour and pass that on.

Where can everyone find your movement, handles?

Instagram: @thethronesa / @themobb_sa

Twitter: @TheThroneSA / @TheMobbSA

Website: www.thethrone.co.za / https://www.thethrone.co.za/the-mobb/

 

–Bridgette Makhela 

Meet One Shaman, The Artist And Content Creator

Wandile Mathe aka One Shaman / 27 / Artist & Content Creator

What’s the plan for One Shaman?

The plan for One Shaman is to introduce myself to the media industry primarily as an artist, and secondly, as a content creator. I really believe in the music I make, my skill as an Emcee and being in the competitive space that is Hip-Hop, I now have the chance to show that. I am very passionate about content too and I have a lot of ideas on how South African media can compete globally as far as our content and how we consume it.

Braam Baby is dope, what’s the track all about?

So ‘Braam Baby’ is a story about the modern independent woman who knows her worth and her value in the current climate of pop culture. It’s a story we all know too well but how I tell it is very relatable, cool and fun. It’s a record I’ve teased for the past few months and plan to release in Spring with the visuals. I’m currently promoting a record called ‘Yes Lord’ and an upcoming Mixtape titled ‘’Who The Fuck Is This’’.

The South African Hip-Hop scene is getting really competitive, what’s unique about you?

I’m versatile as far as my subject matter, I really enjoy the craft of emceeing but I know how to make good records too. I find a balance between traditional emceeing and rapping, as well as knowing what’s popular and adapting to that. I enjoy taking risks with music and will try almost every sound if I can pull it off. I approach every song like a film, regardless the subject matter, I need you to see it (the song), as well as hear it.

What does your brand and image seek to portray?

I honestly haven’t come to terms with that word, brand, I really don’t like it but to answer the question, my brand would be authenticity over everything. I am a 27 year old guy who is taking a shot at his dreams. I’m flawed like everyone else and I just want to portray that balance of life, the righteous and the ratchet. I guess I’m also winging it and figuring it out as I go.

How long have you been on the scene?

I have been in the media space for over 5 years now, as far as music goes, I would say I started buzzing around 2016 when I really decided to give this a go.

Where can people access your Mixtape?

My mixtape will be out on June 16, 2018 and will be available for free download and streaming via my social media. My current single ‘Yes Lord’ is available on all digital platforms and streaming services. Shooting a video for that in a few weeks so do look out for that as well.

Your dream performance would be where?

I have to do Back To The City before it ends, that is the staple as far as South African Hip-Hop. Before 2021 that will definitely happen, it’s on my list.

Plan for the rest of 2018?

The rest of 2018 is more music, more content. Shaman EP in September 2018 and something special for the West Rand in December 2018.

Your social media handles are?

Twitter: @One_Take_One

Facebook: One Shaman

Instagram: @OneShaman

 

Links to music by One Shaman:

iTunes/AppleMusic

https://apple.co/2rzfqPq

Spotify

https://spoti.fi/2G8qZlZ

TIDAL

http://tidal.com/album/88691369

Google Play

https://bit.ly/2Ibr8LD

–Bridgette Makhela

Thabang Molaba: The Actor, Model And Upcoming Stylist

Thabang Molaba / 23 / Actor, Model, venturing into Styling

Explain how the journey to where you are now has been…

It’s been a very difficult journey of rejection, failure and sometimes success. I’m actually glad I never gave up. Besides that, all the struggles and failure I endured, were preparing me for a great reward which is currently unfolding.

You’re a model and actor, has this always been on the cards for you?

Yes, especially with acting, that’s where my heart is.

What would you be doing if you were not in the industry?

I’d probably be with a team of architects putting together a sketch of a building about to be built.

How’s your daily routine like?

Very busy. Filled with spiritual, physical and mental activities. And a day doesn’t end without me getting busy with anything that has to do with acting and drama.

You’ve recently done work with Ferguson Films via The Queen, any valuable lessons learnt there?

I learnt that you need to be firmly present and be there for yourself.

Had you ever done acting before?

I had drama plays in my hometown’s youth club. However, The Queen was my first Television acting gig.

How do you keep focused in your line of work?

I try my best to shut out the distractions. I keep myself present in the now. Give everything in the process instead of the results.

What’s that pinnacle you’d love to reach one day?

I want to be an award-winning actor, it could be any type of award. I want to be in Hollywood productions and projects. I want to play the Marvel superhero ‘Black Panther’ someday. More than anything, I’d like to maintain a constant stupendous improvement in my craft of acting.

Motivation and inspiration, were do you draw them from?

I probably have the most motivated and determined friends in the world. We inspire each other to constantly do great and better. And of course my acting coach Patricia Boyer, she is truly amazing. Other than that, I get it from watching good classic movies and theater plays, interviews and series.

How was 2017 for you and any big things you’re looking forward to this year?

2017 was honestly an amazing year for me. Everything only began to fall into place. It was the beginning for me. A great start. In 2018 I’m looking forward to my comeback on The Queen and a small role I did for Ring Of Lies. That’s all I know of so far, however I know for a fact that 2018 is going to be a year that’s impeccably great. I am excited.

Follow Thabang!

Instagram: @thabangmolaba_

Twitter: @ThabangMolaba_

Facebook: Thabang Molaba

–Bridgette Makhela

DJ Kinetic On Music And His Career Path

Thabo Damari aka Kinetic / 25 / House DJ & Producer / OB Engineer at YFM 99.2 & MD of Pro Tech Events & Entertainment

Why the DJ route?

As cliché as it may sound, I never chose “it” but “it” chose me. From as early as 7 years I had already started collecting music on tapes. I was 9 years old when I first saw a DJ mixing on turn tables, I can still remember how fascinated I was. I knew then where my path would lead, and I have never looked back.

Motivation…What does it mean to you?

It means never looking to others for validation, but rather remembering why you started in the first place and never losing sight of YOUR goal.

What does music mean to your craft?

Music is my craft, so with that being said I can only explain it as…Without music the word craft is meaningless to me. Music features in every aspect of my life, from the work I do as a Sound Engineer, to the business I run.

That one moment you always dream of reaching?

Being able to make timeless music that will one day be looked upon by future generations as revolutionary.

How do you prepare for a gig you’re meant to play at?

It always starts with the music. I prepare my sets depending on the kind of event, venue and crowd. I then prepare my outfit because I will be presenting myself to people, and people always need to have a visual reference (put a face to the name so to speak) and I want that reference to be a good one. Lastly, I have a home cooked meal (whenever possible) before I leave the house.

Money or love?

I get money doing what I love. Does that answer your question?

Are you happy with where you are in your life right now?

I cannot say I am happy, but I can say I am content. I still have lots to achieve and as long as GOD keeps me on this earth I will soldier on.

That one song that is timeless to your ears?

It has to be Planet Noir – Children Of The Ghetto from the Mekonko compilation mixed by the legend Khabzela in the year 2000.

What do you think of the industry you work in?

I never have a clear answer to this question because I become too subjective. My answer is always influenced by personal experiences which in most cases have not been to my liking. I do however try my best to shy away from all the negativity and focus my energy on building myself and those around me. This industry is what you make of it and I choose to run my own race despite the many challenges.

Follow Kinetic!

Instagram: Kinetic_SA

Twitter: @kinetic_err

Facebook: KineticSA

Soundcloud: http://www.soundcloud.com/kineticsa

 

–Bridgette Makhela

 

 

 

Thapelo Mokoena Talks New Film, His Craft And The Industry

Thapelo Mokoena
33
Actor / Producer / Filmmaker

What’s the daily Thapelo Mokoena schedule like?
It consists of a high level of discipline and keeping my eye on the ball. Chasing the dream and fulfilling it. Most of the work I have to do myself, as an actor I get to fulfill other people’s dreams. Consistency is key.

Describe the role you play on the upcoming movie, Mrs Right Guy…
I play a guy called Dumile, a well to-do business man, he’s a young guy working for a big corporation. It’s a story of an underdog who goes from rags to riches. He can’t stand people that believe there is a short cut to life. He’s always fixing people’s problems. An arrogant guy who believes he is the solution for people on this earth. He is very self-assured and believes himself to be god-sent.

Tell me more about Kasi Movie Nights?
Kasi Movie Nights is a mobile cinema events company that brings the cinema experience to the people in a refreshing manner; it works as an informal cinema. It takes African-produced movies to the people, we all know there are no cinemas in the townships, Kasi Movie Nights is the solution to township cinema. People can watch movies in their own environment in a special way. It is the first of it’s kind on our shores. I believe our people need to start watching themselves; we pirate so many movies, consuming so much US and Australian content, that has to change.

Did you always want to end up in the entertainment industry?
I think so, I look at my life and since I was a kid my brothers and I have always been that way. It was a natural thing in the household; I grew up in a small town so we entertained ourselves. We would put the radio in the garage; connect a MIC, recorded music and movies. I have a serious passion for the arts. I guess I’ve always known.

What have you learnt about the industry?
It’s growing, from being an infant to a toddler…the world is our oyster. The fuel for the arts is an artist. It is one way to learn a lot of things about yourself. I enjoy it, the world is watching!

Inspiration comes in all forms, where do you get yours from?
Everywhere…I come from a family of hard workers, it’s all we’ve ever known and seen. I am inspired by where I am from; I come from a small town and what my parents managed to do from the situation inspires me. I do not want to fail them. I have also created another generation, my son inspires me every day to be a better man.

How do you practice remaining constant in your craft?
I believe that we all want to make it. Not all of us reach our goals; so I believe that I need to be the best at what I do, when I do it. My last job is the only CV I have so I constantly have to reinvent myself and invest in myself. The industry is small, so if needs be, I will be the freshest, fittest, etc. I will always leave a good mark, no matter what kind of day I’m having. If it needs to get done, I will do it like it’s the first gig. One never stops learning…

What makes you tick?
Time wasting is horrible, especially when someone wastes my time. People who don’t come prepared are to me, very unprofessional.

The bush or the burbs?
The bush!

Are you happy with the man you see in the mirror every day?
Most of the time yes, but not all the time. I do disappoint myself sometimes, and judge myself…But there are always more smiles than frowns.

Follow Thapelo!

Instagram: @mokoenalive

Twitter: @ThapeloMokoena

Facebook: Thapelo Mokoena

 

–Bridgette Makhela