Pamela Mtanga On Content Creation And Building A Lasting Brand

Pamela Mtanga / 26 / Multimedia Entrepreneur

Pamela in one sentence?

A multitalented girl from Port Elizabeth with an inevitably successful journey awaiting her.

               You label yourself a ‘Fashionable Multimedia Entrepreneur’, what does the title entail?

Stylishly infiltrating the stage, Television, social media and soon, radio.

What is your take on 2022 content creation in South Africa?

It is my favourite era! Landing up on a Television show that you used to watch when you were a child or seeing yourself on TV after creating social media videos warms my heart, especially seeing it happen for many creators. The unemployment rate is at an all-time high and I commend those who keep creating until they get a breakthrough, because seeking employment for long periods is heart wrenching. Over and above this, I am appreciating the amount of effort that creators are putting into their work. Content creation has been around long enough for us to actually start reinventing and finding new ways to market ourselves to our followers.

What does a typical day look like for you?

I would like to know myself! You wake up with plans to do nothing but exercise and run errands, then end up sleeping at 2AM due to a last minute client brief that needs to be out the next day, all this whilst packing to prepare to be in another city, so you sleep for an hour then tackle the next day, which could be filled with admin work and preparation for MCing at an event.

I am however taking a break from content creation for a bit so I can get back to having a strict routine like exercise, family time, coffee breaks and a balanced content schedule. I am also in the process of making structural changes to my team so I can have a helping hand to elevate the work off of my shoulders and deliver my best to client. 

Let’s talk Fashion, favourite designer/s? 

I am at a stage in my life where I am starting to take interest in designer items and anticipating what will bet first designer item. I recently wore a dress designed by Ryan Keys and that is easily the most expensive dress I have ever worn. The quality is immaculate and so was the service. I am a fan of MaXhosa as well. Internationally, Giuseppe Zanotti, Chanel and Carolina Herrera are sensational. 

What would you still like to add to your titles?

I would love to go back to radio, I believe the opportunity is yet to come.

Name a campaign you’ve absolutely loved working with to date?

It changes every month, I would say Adidas, Nedbank and Nivea have a special place in my heart. I am now working on a campaign with MiWay Blink which is completely different to what I normally create, yet I’m enjoying it. 

Behind the scenes, what do your followers not know about the process?

I think my followers are starting to get a glimpse of what happens in the background because I share as much as I can. My team and I create beautiful content pieces that come out perfectly but I try my best to share the “not-so-perfect” parts through my live videos or stories. This helps people understand the immense amount of work that goes into it, simultaneously helping other creators create realistic expectations for their work and less pressure.  

Create a lasting brand, what does that look like to you?

Creating a lasting brand speaks to a lot of things. Talent is the foundation but hard work, respect for your craft and clients, constantly reinventing yourself to adapt to changes within your industry and strategically placing your brand in relevant spaces keeps you versatile and relevant. 

Follow Pamela!

Instagram: @pamela_mtanga

Twitter: @pamela_mtanga

Facebook: @pamelamtnagasa

-Bridgette Makhela

Kutloano ‘Da Kruk’ Nhlapo On DJing, The Axe Ibiza Experience And His Industry Journey

Kutloano Nhlapo / 29 / Mix DJ / Radio Presenter / Radio Music Executive / All Round Creative

How’d you find your way into the industry?

It’s been a really long journey that started during school holidays. I used to job shadow DJ Sbu’s Drive Time Show and eventually had a taste of radio and the Schools Art Festival in Grahamstown, I think that’s when I knew that music and radio are what I’m going to do until the casket drops. DJing started a lot earlier, which was also during my high school days, a friend of mine had equipment and we’d chill for hours on end in his backroom DJing. The defining point, however, was leaving UJFM to produce Mo Flava’s Breakfast Show on YFM 99.2 at the age of 22 back in 2012.

Has your journey been epic or a beautiful struggle? Elaborate…

My journey has been a beautiful struggle and epic at the same time because it’s been really challenging, confusing and torturing all in the same breath. Every time I think of giving up or doubting my abilities, a reward takes me to the next level.

You made headlines last year by winning the Axe DJ search competition, how has that impacted/shaped your brand?

That was a defining period, I mean I was one of the last people to enter the competition because I was in a place where I was fighting who I am and what I wanted from the industry as a creative. So I entered because playing in Ibiza was a childhood dream and this opportunity really took me back to why I wanted to DJ and why I actually started, so it really wasn’t a battle to beat any other DJ but a challenge to fulfill something I’ve always wanted.

How does a typical day for you look like?

I’m a workaholic that’s always ready to outwork everybody, so every time I have time on my hands and doing nothing with it, I feel like I’m cheating myself. So during the week (Monday to Friday) I’m at YFM working as a Music Executive, playing my part in contributing to the sound and direction of the station. During weekends I’m either doing my radio shows on YFM or gigging somewhere in the country.

Ever had/have a mentor?

Yeah, before I got into radio I worked as an intern at a youth marketing agency called Monatefellaz, which was founded by Musa Kalenga. I left Monatefellaz at age 22 as a Junior Creative Director and made sure that I maintain that relationship over the years, so besides not working for him, I kept reaching out over the years and that’s how he became a person that helps me make some crucial career decisions and maintain a progressive mindset. Musa Kalenga is an author, master strategist, speaker and all things progressive African.

What does music mean to you?

Music means ‘Privileged Mindset’ to me because music prepares and makes us overcome any situation or any stage of life. It’s one of the only art forms that gives obvious solutions to our everyday life struggles.

Favourite genre of music? (already seems pretty obvious though…lol)

Well I don’t think it’s as obvious as you think. I’m a big Hip-Hop fan because of how precise the messaging is in the art, so you know exactly what the person is going through and what he/she is trying to say. It’s closely followed by Dance/House music because of the feeling of immunity it gives one and the fact that you are able to comprehend every record the way you want.

When you play for a crowd, what makes it memorable?

I think being able to take a group of people from one energy wavelength to the next regardless of their racial, socioeconomic status or background is an out of body experience for me and is probably the most addictive thing one can do.

You’ve done some traveling too, any type of growth you experienced?

Yeah man, traveling just makes you realize how much more there is to contribute to the culture and world through music. It’s taught me a lot about myself and what I have to contribute creatively.

What’s the plan going forward?

Just being more creative in my approach and not fall for society’s trap and what everyone else is doing or deems as a working formula.

What’s your 2018 mindset yet?

2018 is looking amazing, as we speak my first quarter is almost sorted and it entails traveling, international collaborations and growing organically as a creative so I’m really amped up.

Any closing words for the culture?

ALL DREAMS ARE VALID!

Follow Da Kruk!

Instagram: @dakruk

Twitter: @dakruk

Facebook: Kutloano da Kruk

–Bridgette Makhela

Some Time With Thiwe Mbola, All About Her Soul Therapy Album

Thiwe Mbola / 31 / Singer/Songwriter

Tell us about your album Soul Therapy…
Soul Therapy is my second album, released last year September. It has eleven tracks and was produced by Demor with the exception of ‘I Am Woman’, which was produced by Sun-El as well as ‘I Care For You’, which was produced by Mondli Ngcobo. I wrote six of the songs and co-wrote two. Sbu Nkomo wrote a beautiful Sesotho love song, and two were written by Mondli Ngcobo. The album has three features, which include Zano, Ziyon and Busiswa. It’s a beautiful body of work that showcases my songwriting, vocal capabilities and growth as a storyteller.

What inspired the album?
The album is inspired by my own personal journey. I sing about faith, prayer, spirituality, heartbreak, loneliness, love, a man’s role in society and female solidarity.

What are your favourite songs on the album, if any?
‘I Am Woman’ (a celebration of being a modern day woman and encouragement for women to celebrate their individuality and that of others). ‘Just A Matter Of Time’ is also close to my heart as it’s a reminder that as much as I am nowhere near where I want to be, things will work out eventually.

Any collaborations on the album that stood out for you?
All three collaborations are special. I believe Zano and I are vocal soulmates, what we make together is just magical. Ziyon came in to do vocal arrangement and ended up recording a verse for ‘Just A Matter Of Time’. We really blend well together. The collaboration with Busiswa is special because the one thing I wanted most for the album was female collaborations and she’s the only one who agreed. Her energy on ‘Ubuhle Bendoda’ was exactly what I expected.

Have you always been in the music business?
I have been in the music business since 2004. I started out with doing backing vocals, and then got into the music business learnership, from there I got into artist management and worked on The Standard Bank Joy of Jazz and did PR for Kem when he came to South Africa for the first time. So even when I’m not making music, I’m somehow still involved in the background.

What can you reveal about your journey in the industry so far?
My journey has not been all moonlight and roses but I wouldn’t change anything about it. I have grown a backbone and learnt to do things myself and all this really does come in handy, especially when you are a woman in a male dominated industry.

How’s your schedule for 2016 looking like?
2016 started off on a good note when I got nominated for a Metro FM Music Award in the Best Female category. So God willing, I’ll be bringing it home. I’m heading to the Miami Winter Music Conference in March for two performances and to record a collaboration with the legendary house vocalist Barbara Tucker. One other collaboration with Charles Webster has just been put to bed. I’d love to take Soul Therapy on the road to promote it as I know that many people still don’t know me and my work. Other than that, I’m working behind the scenes for a few projects close to my heart. I’ll definitely be revealing them when the time is right.

What can you tell young talented women that would love to take the same road as you?
When talent is there, don’t ever compromise your values in order to succeed. It’s very appealing to fast forward the hustle by doing things you wouldn’t normally do that compromise everything you stand for, but it’s so rewarding to see your hard work paying off.

*Soul Therapy is available on iTunes and in music stores*

Follow Thiwe!

Instagram: @thiwem

Twitter: @Thiwe

Facebook: Thiwe Mbola

 

–Bridgette Makhela