Una Rams On His Story So Far, His First Ever Single And His Genre Of Music

Unarine Rambani / 22 / Sonic Artist, Software Engineer, Weird Kid

Tell your story so far…
I’m a kid from a small town called Makwarela in Venda, I’ve always felt that I was destined to be something great! I fell in love with music at a young age, learnt a couple of instruments through being involved in my parents’ church, that laid a foundation for how I understand and create music today. I went from being a Soundcloud kid to hearing my songs play on a couple of radio stations, to TV and now I’m the Venda Pop Star. There’s still so much I want to do, even outside the music, stay tuned!

Thank God for music because?
It literally saved my life, it’s allowed me to be free and express myself. I honestly don’t think I’d be as happy as I am if I didn’t have music. It was a healthy outlet in my varsity years, I believe it kept me sane.

You just recently celebrated your 22nd birthday, any major plans for the year ahead?
I’m releasing an important EP titled ‘Wavy Baby’ very soon. It’s one for the cuddles, head rubs, smiles and tears. I tell a love story without a happy ending because fairy tales are overrated. I have big plans for this project that will be an extension of the music, super excited to see everything come together.

South Africa needs to watch out for you mos def, do you love the attention?
It’s super cool, I used to shy away from it because I’ve always been about keeping to myself but I’m the type of person that wants to positively impact people and see them reach their potential and actually make efforts to chase their dreams. So I’m embracing the popularity (pronounced fame) and using the influence that comes with that to spread a message of positivity, peace and love.

Something not everybody knows, when did you release your first ever single?
Lol, that was way back in Grade 10, I produced the song myself, with a little help from my brother, Tondi Rams (check him out) and recorded over at a friend’s place. I got a thousand downloads on the day I released, which was a pretty big deal back then. I even got to perform the song at the Matric dance that year.

Do you own a journal? In other words, do you write your own material?
I’ve been trying to keep records of all the little thoughts that go through this wild brain. I wasn’t the type to reminisce much but I’m starting to appreciate looking back at who I was and seeing how much I’ve grown. We often get caught up in what’s wrong right now and we forget to be grateful for how far we’ve come, this sort of remedies this. I’ve written all my songs to date and I’m getting to the stage where I’m challenging myself to fully open up and really say how I’m feeling.

How would you describe your genre of music?
I call it human, it’s imperfect in it’s nature and it’s forever evolving. I might be doing this style today but I could easily come back with a new one tomorrow, I’m always trying to reinvent myself and my sound, Growth is key.

Nobody wants a lame squad. Do your friends support you?
My friends have been nothing but amazing. They won’t allow anyone they know to sleep on Una Rams, I’ve gotten voice notes from 6-year olds, videos from parents and even speeches inspired by myself from their friends and families. I really appreciate them, I just wish we could still hang out like the old times (we’ll find time).

Are you in this for the long run, or for the fame?
This is my life and for as long as I’m breathing, this is what I’m going to be doing. I love it with all my heart and God Himself keeps opening new doors for me…it’s not a journey that’s gonna end any time soon.

 

Follow Una Rams!

Instagram: @unarams

Twitter: @UnaRamsWeirdKid

Facebook: Una Rams

 

–Bridgette Makhela

Kutloano ‘Da Kruk’ Nhlapo On DJing, The Axe Ibiza Experience And His Industry Journey

Kutloano Nhlapo / 29 / Mix DJ / Radio Presenter / Radio Music Executive / All Round Creative

How’d you find your way into the industry?

It’s been a really long journey that started during school holidays. I used to job shadow DJ Sbu’s Drive Time Show and eventually had a taste of radio and the Schools Art Festival in Grahamstown, I think that’s when I knew that music and radio are what I’m going to do until the casket drops. DJing started a lot earlier, which was also during my high school days, a friend of mine had equipment and we’d chill for hours on end in his backroom DJing. The defining point, however, was leaving UJFM to produce Mo Flava’s Breakfast Show on YFM 99.2 at the age of 22 back in 2012.

Has your journey been epic or a beautiful struggle? Elaborate…

My journey has been a beautiful struggle and epic at the same time because it’s been really challenging, confusing and torturing all in the same breath. Every time I think of giving up or doubting my abilities, a reward takes me to the next level.

You made headlines last year by winning the Axe DJ search competition, how has that impacted/shaped your brand?

That was a defining period, I mean I was one of the last people to enter the competition because I was in a place where I was fighting who I am and what I wanted from the industry as a creative. So I entered because playing in Ibiza was a childhood dream and this opportunity really took me back to why I wanted to DJ and why I actually started, so it really wasn’t a battle to beat any other DJ but a challenge to fulfill something I’ve always wanted.

How does a typical day for you look like?

I’m a workaholic that’s always ready to outwork everybody, so every time I have time on my hands and doing nothing with it, I feel like I’m cheating myself. So during the week (Monday to Friday) I’m at YFM working as a Music Executive, playing my part in contributing to the sound and direction of the station. During weekends I’m either doing my radio shows on YFM or gigging somewhere in the country.

Ever had/have a mentor?

Yeah, before I got into radio I worked as an intern at a youth marketing agency called Monatefellaz, which was founded by Musa Kalenga. I left Monatefellaz at age 22 as a Junior Creative Director and made sure that I maintain that relationship over the years, so besides not working for him, I kept reaching out over the years and that’s how he became a person that helps me make some crucial career decisions and maintain a progressive mindset. Musa Kalenga is an author, master strategist, speaker and all things progressive African.

What does music mean to you?

Music means ‘Privileged Mindset’ to me because music prepares and makes us overcome any situation or any stage of life. It’s one of the only art forms that gives obvious solutions to our everyday life struggles.

Favourite genre of music? (already seems pretty obvious though…lol)

Well I don’t think it’s as obvious as you think. I’m a big Hip-Hop fan because of how precise the messaging is in the art, so you know exactly what the person is going through and what he/she is trying to say. It’s closely followed by Dance/House music because of the feeling of immunity it gives one and the fact that you are able to comprehend every record the way you want.

When you play for a crowd, what makes it memorable?

I think being able to take a group of people from one energy wavelength to the next regardless of their racial, socioeconomic status or background is an out of body experience for me and is probably the most addictive thing one can do.

You’ve done some traveling too, any type of growth you experienced?

Yeah man, traveling just makes you realize how much more there is to contribute to the culture and world through music. It’s taught me a lot about myself and what I have to contribute creatively.

What’s the plan going forward?

Just being more creative in my approach and not fall for society’s trap and what everyone else is doing or deems as a working formula.

What’s your 2018 mindset yet?

2018 is looking amazing, as we speak my first quarter is almost sorted and it entails traveling, international collaborations and growing organically as a creative so I’m really amped up.

Any closing words for the culture?

ALL DREAMS ARE VALID!

Follow Da Kruk!

Instagram: @dakruk

Twitter: @dakruk

Facebook: Kutloano da Kruk

–Bridgette Makhela