Shudufhadzo Musida On Miss South Africa Title And 2020 Becoming A Dream Come True

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Shudufhadzo Abigail Musida / 24 / Miss South Africa 2020

Obvious first question…how does it feel to be Miss South Africa 2020?

It feels amazing and surreal, I have to pinch myself sometimes. It’s also been so busy as well. It usually hits me at night when I head to bed. It’s still hitting me in small doses.

How was your upbringing like?

It was a good upbringing, I was in a free and safe space where I could always be myself.

When did you decide to try out for the pageant?

I decided last year for the first time. Before I didn’t think I could enter such a pageant, I thought you had to look a certain way but I realised things were changing.

What kept you going through all the weeks leading up to the main event?

Knowing that I would make a really good Miss South Africa, I could make a change and do really well at being an ambassador of the country. I’ve always wanted to impact people’s lives and live a life of service.

One cool thing South Africans don’t know about you …yet?

I’ve always wanted to be a singer and entertainer.

Mental Health is a strong focus of yours, what’s your take on the youth of today and how they tackle this serious issue?

I read somewhere that suicide is currently the leading cause of death between ages 15-29 and in South Africa, 1 in 10 people are expected to suffer from mental health in their lifetime but only I in those 10 people will have access to mental healthcare. It is an important issue globally and when people are not okay, they don’t know that it’s okay to not be okay. It is still considered a taboo issue around the world, and no one equips the youth and we end up having a high suicide rate.

Your absolute favourite moment of the Miss South Africa journey before your crowning?

In Cape Town sitting at the dinner table and hearing some of the ladies telling us about their adventures in New York. I remember memorising everyone’s name on the table that night. I have never been that happy in my life.

What’s your advice to other young ladies in pursuit of the crown?

Your dreams are valid, you can do it if you put your mind to it. Many stereotypes and narratives have been changed. It’s your time!

Follow Shudufhadzo!

Instagram: @shudufhadzomusida

Twitter: @abigailmusida

Facebook: @ShudufhadzoMusida

-Bridgette Makhela

Mihlali Ndamase On Content, Influencing And Beauty In The Digital Era

Mihlali Ndamase / 22 / Certified Makeup Artist, Brand Strategist, Beauty Content Curator & Co-Founder of Siyasizana Foundation

Content: What does this word mean to you?

Documenting and sharing what brings fulfillment to you.

In this era of social media, how did you become a Digital Entrepreneur?

As my brand grew, I started to understand it’s value and the value it brought to the brands I collaborated with, that’s when I decided to turn content curating into a business.

You’ve made a big name for yourself within the beauty space through your YouTube channel, has this always been your passion?

Yes it has, I started watching Beauty YouTubers at age of 15. I drew a lot of inspiration from them when I finally decided to start my channel.

What does it mean to you to hold an Influencer label?

Being an Influencer means to have the ability to influence the purchase decision of others because of one’s authority, knowledge, position and relationship with their audience. Being regarded as one is honestly such an honour, especially when you work on such platforms, it benefits your business immensely because brands are then able to trust you with their product.

What does a typical day look like for you?

Every day is different, it honestly depends. Sometimes I wake up, go to the gym, come home and shower and begin filming or shooting content. Other days I have shoots in studio or outdoors, depending on who I am shooting for and what the style of the shoot is, then there are meetings in between. Some days are purely for relaxation and unwinding. I either spend them at home alone, or out with friends or family.

You’re the co-founder of Siyasizana Foundation, what is it all about?

Siyasizana Foundation is a non-profit organisation which was founded by myself and Dineo Nono in 2017. We focus on addressing various needs in society, our projects consist of assisting everyone. We have worked closely with Thusong Youth Centre in Alexandra by throwing annual Christmas parties for the children, feeding them and supplying them with uniforms, clothes and blankets for the Winter season. We have also done baby drives (where we supply homes which house abandoned babies with food and clothing), pad drives, Winter clothing drives and book drives. We aim to grow and continue to empower men and women in our community and some day across South Africa.

Congratulations on winning the Cosmopolitan ‘Influencer of the Year Sparkle Award’, some advice to young ladies that look up to you?

Be very persistent in following your dreams, don’t let anybody tell you otherwise because your dreams are valid.

Pick one: Travel or Fashion?

Surely picking one should be illegal! I would have to go with travel.

Any exciting projects you’re working on for the rest of 2019?

More Masterclasses are to come, look out for ‘Beauty and The Beat’ in Durban, Cape Town and all over South Africa. I am also working on some exciting products and there is more growth and expansion to come for the Mihlali brand, I can’t give away too much so keep a lookout!

 

Follow Mihlali!

Instagram: @mihlalii_n

Twitter: @mihlalii_n

Facebook: @MihlaliiNdamase

 

-Bridgette Makhela

Kutloano ‘Da Kruk’ Nhlapo On DJing, The Axe Ibiza Experience And His Industry Journey

Kutloano Nhlapo / 29 / Mix DJ / Radio Presenter / Radio Music Executive / All Round Creative

How’d you find your way into the industry?

It’s been a really long journey that started during school holidays. I used to job shadow DJ Sbu’s Drive Time Show and eventually had a taste of radio and the Schools Art Festival in Grahamstown, I think that’s when I knew that music and radio are what I’m going to do until the casket drops. DJing started a lot earlier, which was also during my high school days, a friend of mine had equipment and we’d chill for hours on end in his backroom DJing. The defining point, however, was leaving UJFM to produce Mo Flava’s Breakfast Show on YFM 99.2 at the age of 22 back in 2012.

Has your journey been epic or a beautiful struggle? Elaborate…

My journey has been a beautiful struggle and epic at the same time because it’s been really challenging, confusing and torturing all in the same breath. Every time I think of giving up or doubting my abilities, a reward takes me to the next level.

You made headlines last year by winning the Axe DJ search competition, how has that impacted/shaped your brand?

That was a defining period, I mean I was one of the last people to enter the competition because I was in a place where I was fighting who I am and what I wanted from the industry as a creative. So I entered because playing in Ibiza was a childhood dream and this opportunity really took me back to why I wanted to DJ and why I actually started, so it really wasn’t a battle to beat any other DJ but a challenge to fulfill something I’ve always wanted.

How does a typical day for you look like?

I’m a workaholic that’s always ready to outwork everybody, so every time I have time on my hands and doing nothing with it, I feel like I’m cheating myself. So during the week (Monday to Friday) I’m at YFM working as a Music Executive, playing my part in contributing to the sound and direction of the station. During weekends I’m either doing my radio shows on YFM or gigging somewhere in the country.

Ever had/have a mentor?

Yeah, before I got into radio I worked as an intern at a youth marketing agency called Monatefellaz, which was founded by Musa Kalenga. I left Monatefellaz at age 22 as a Junior Creative Director and made sure that I maintain that relationship over the years, so besides not working for him, I kept reaching out over the years and that’s how he became a person that helps me make some crucial career decisions and maintain a progressive mindset. Musa Kalenga is an author, master strategist, speaker and all things progressive African.

What does music mean to you?

Music means ‘Privileged Mindset’ to me because music prepares and makes us overcome any situation or any stage of life. It’s one of the only art forms that gives obvious solutions to our everyday life struggles.

Favourite genre of music? (already seems pretty obvious though…lol)

Well I don’t think it’s as obvious as you think. I’m a big Hip-Hop fan because of how precise the messaging is in the art, so you know exactly what the person is going through and what he/she is trying to say. It’s closely followed by Dance/House music because of the feeling of immunity it gives one and the fact that you are able to comprehend every record the way you want.

When you play for a crowd, what makes it memorable?

I think being able to take a group of people from one energy wavelength to the next regardless of their racial, socioeconomic status or background is an out of body experience for me and is probably the most addictive thing one can do.

You’ve done some traveling too, any type of growth you experienced?

Yeah man, traveling just makes you realize how much more there is to contribute to the culture and world through music. It’s taught me a lot about myself and what I have to contribute creatively.

What’s the plan going forward?

Just being more creative in my approach and not fall for society’s trap and what everyone else is doing or deems as a working formula.

What’s your 2018 mindset yet?

2018 is looking amazing, as we speak my first quarter is almost sorted and it entails traveling, international collaborations and growing organically as a creative so I’m really amped up.

Any closing words for the culture?

ALL DREAMS ARE VALID!

Follow Da Kruk!

Instagram: @dakruk

Twitter: @dakruk

Facebook: Kutloano da Kruk

–Bridgette Makhela