Pamela Mtanga On Content Creation And Building A Lasting Brand

Pamela Mtanga / 26 / Multimedia Entrepreneur

Pamela in one sentence?

A multitalented girl from Port Elizabeth with an inevitably successful journey awaiting her.

               You label yourself a ‘Fashionable Multimedia Entrepreneur’, what does the title entail?

Stylishly infiltrating the stage, Television, social media and soon, radio.

What is your take on 2022 content creation in South Africa?

It is my favourite era! Landing up on a Television show that you used to watch when you were a child or seeing yourself on TV after creating social media videos warms my heart, especially seeing it happen for many creators. The unemployment rate is at an all-time high and I commend those who keep creating until they get a breakthrough, because seeking employment for long periods is heart wrenching. Over and above this, I am appreciating the amount of effort that creators are putting into their work. Content creation has been around long enough for us to actually start reinventing and finding new ways to market ourselves to our followers.

What does a typical day look like for you?

I would like to know myself! You wake up with plans to do nothing but exercise and run errands, then end up sleeping at 2AM due to a last minute client brief that needs to be out the next day, all this whilst packing to prepare to be in another city, so you sleep for an hour then tackle the next day, which could be filled with admin work and preparation for MCing at an event.

I am however taking a break from content creation for a bit so I can get back to having a strict routine like exercise, family time, coffee breaks and a balanced content schedule. I am also in the process of making structural changes to my team so I can have a helping hand to elevate the work off of my shoulders and deliver my best to client. 

Let’s talk Fashion, favourite designer/s? 

I am at a stage in my life where I am starting to take interest in designer items and anticipating what will bet first designer item. I recently wore a dress designed by Ryan Keys and that is easily the most expensive dress I have ever worn. The quality is immaculate and so was the service. I am a fan of MaXhosa as well. Internationally, Giuseppe Zanotti, Chanel and Carolina Herrera are sensational. 

What would you still like to add to your titles?

I would love to go back to radio, I believe the opportunity is yet to come.

Name a campaign you’ve absolutely loved working with to date?

It changes every month, I would say Adidas, Nedbank and Nivea have a special place in my heart. I am now working on a campaign with MiWay Blink which is completely different to what I normally create, yet I’m enjoying it. 

Behind the scenes, what do your followers not know about the process?

I think my followers are starting to get a glimpse of what happens in the background because I share as much as I can. My team and I create beautiful content pieces that come out perfectly but I try my best to share the “not-so-perfect” parts through my live videos or stories. This helps people understand the immense amount of work that goes into it, simultaneously helping other creators create realistic expectations for their work and less pressure.  

Create a lasting brand, what does that look like to you?

Creating a lasting brand speaks to a lot of things. Talent is the foundation but hard work, respect for your craft and clients, constantly reinventing yourself to adapt to changes within your industry and strategically placing your brand in relevant spaces keeps you versatile and relevant. 

Follow Pamela!

Instagram: @pamela_mtanga

Twitter: @pamela_mtanga

Facebook: @pamelamtnagasa

-Bridgette Makhela

Lawrence Maleka On Playing Zolani And How He Plans On Impacting The Industry

Lawrence Maleka / Actor & Entrepreneur

Projects you are currently working on?

I’ve never intentionally put word out of what I’m busy with. I want my work to speak for itself and that’s how I’ve maneuvered my career so far.

Let’s talk The River, how did you land the role of Zolani?

I have had engagements with MNet for a while now, having d done Clash of The Choirs and All Access Mzansi. They were trying to get me on a drama series and they’d send me scripts but nothing resonated with me. I then got called in to audition for Cobra’s role initially but everything happens as it should as that character is now played by Presley Chweneyagae. The writer’s then wrote a part for me that I read and loved, that’s how the character Zolani was born.

What was the highlight of your childhood?

A primary school play I was in, The Jungle Book. I landed a role of a pigeon and had one line throughout the whole show. The hall was full of students and parents. When I said my line, the crowd exploded! That was the moment I knew I like attention. Then throughout the rest of the play, I’m flying in and out of scenes I wasn’t supposed to be in. That was when the seed was planted.

How do you wish to impact the South African entertainment industry?

Through credibility, authenticity, breaking barriers and altering stereotypes. I’ve always wanted to be known for my craft and my work. I want to be “Mr sexy” with my shirt on. Careers such as Meryl Streep’s and Denzel Washington’s are what I aspire to, their work comes before their physical appearance and that’s amazing.

Describe a typical day for you?

My day starts at 3:30AM. I wake up, pray and meditate and have a quick workout session. I then take a shower and get ready for work. I’m usually on set at 6AM, then by 7AM/8AM my team gives me updates on what I’m doing for the rest of the week. Then I’m on set and get my fencing lessons done afterwards. Once I get home I catch up on emails then spend time with my family, loved ones and do the boyfriend Olympics thing, lol.

Your favourite career moment so far?

Everything I work on is my best “thing”. Every job you’ve seen me do was intentional. I’ve always wanted to carve out a certain path out to maintain a career I am proud of. Actually, the character Zolani is a celebration of my brother and friend Mzwandile, it’s also about the culture and people I grew up around ekasi. People resonate with shows they see themselves in.

Something you’ve learnt while working during a pandemic?

I’m proud of the decisions I’ve made throughout my career and this made the pandemic slightly easier. On the business front we did however suffer some losses. In the greater scheme of things, it’s all about preparation, the more prepared you are, the more you become ready to face anything. When the pandemic hit, I was able to identify opportunities within it over the tragedies.

Any final closing words of wisdom for your fans?

There’s no manual to life, everyone is figuring it out. There’s more than enough room for all of us and the more we collaborate, it makes us better as a people and we can leave something behind for the next generation. No one is coming to save you but don’t discount the goodness of people. Try to be the best version of yourself because the best person to meet is you, this will resonate with other people. Be selfish with your time and the things you want for yourself and don’t forget to experience joy in moments.

Follow Lawrence!

Instagram: @sirlawrencemaleka

Twitter: @Lawrence_Maleka

Facebook: @LawrenceMaleka

–Bridgette Makhela