PH On 12 Years In The Industry, Gotta Go Single And Upcoming Projects

PH Madubela / 32 / DJ

Why did you pick the DJ route?

Music is my life, without music I’d probably be sitting at a desk somewhere dreaming about music. 

Over the past 12 years in the industry, what moment still stands out for you?

It’s hard to pick out one singular event and say that was “THE MOMENT”, it’s been a series of small achievements which snowballed into recently being at the forefront of a game changing show which provided relief and entertainment to millions of people in South Africa.

Your latest single ‘Gotta Go’, how did you pick the features on it and what’s the song about?

It’s all been fun and interesting. Tumi and I have been sitting on this song for just under two years. We’ve gone back and forth about who would sit well as a feature. I was recording another song at Da L.E.S’ house when he heard the beat, I then asked him if he would jump on, and 30 minutes later we had a fire verse from him. Kiddo C is special. I was scrolling on Instagram when I saw one of his many freestyles that I liked. I sent him the beat and later that day he sent me his verse, and that’s how the song came about. The song is about having good clean fun, homies wanting to hit the coast, party it up and head back home afterwards.

Following the success of Lockdown House Party, any projects you’re working on?

I’ve been bitten by the TV producer bug. I’m really liking TV and the back of TV shows. There’s something I’m currently working on that will come to light next year. I’m excited for that.

You’re an award winning DJ, does the title come with a lot of pressure?

That’s a thing of the past now. We are in a new year with new challenges. It was great to receive recognition from industry peers. However, I have to earn that title once again. 

What’s your ultimate favourite song?

Common & Kanye West – Go. I will never get tired of that song. And don’t tell anyone (for real for real) Natasha Bedingfield – These Words. That’s my sh**

How do you generally prepare for a big show?

Big or small show, I need to know the demographics, that’s always a good start. Apart from that, I’m always prepared musically. The mood is never the same, so you need to stay ready and stay flexy. 

Any more music you’re set to release before 2020 ends?

Yeah, one more song, or the EP, I’m really undecided. I’m also waiting for one or two more features then we are good to go with the EP.

One thing your fans don’t know about you is…?

It has to remain that way, they must know it!

Follow PH!

Instagram: @iam_ph

Twitter: @iam_ph

Facebook: @IAMPH

-Bridgette Makhela

Sazi Ngcobo On Rusco Experiential, Marketing And The Events Industry

Sazi Ngcobo / 32 / Director & Owner of Rusco Experiential

Being in the events industry, what the biggest challenge?

Currently, the biggest challenge for us is to simply stay afloat. Our industry is one of the hardest hit by the pandemic, meaning that for the next few months we have to operate differently as a company. This has resulted in the need for us to reduce overheads (without cutting people), implement new methods of delivering experiences whilst still trying to be innovative & creative.  This entire period has actually been as exciting as it has been stressful. However, take Covid-19 out the equation, and the biggest challenge we face on a day to day basis is managing client expectations with client budgets, whilst still striving to deliver high quality productions and experiences.

The hardest lesson you’ve learnt throughout your career?

Try as you might, you can’t please everyone, and you can’t always be the nice guy! I had to learn that the hard way, but in the end I find that people respect you more (especially your staff) if you tell it like it is when it’s in the name of reaching the high standards that we set for ourselves.

What makes you happy about the field you’re in?

So many things come to mind. If I was to highlight some, here’s top 3:

1: The fact that no two days are the same, every project/experience is different. One can never get bored when they are doing something new every day!

2: People! In this industry you work with and meet people from all different walks of life. From CEO’s to entry level creatives, from world renowned chefs to students who waitress part time. Each person has their own unique story and getting to hear so many is amazing!

3: I love that we get to give life to ideas! The process from concept to execution is extremely stressful and draining, but the feeling of standing back and watching people enjoy an experience that until then lived only in your mind is unfathomable! It’s like a drug!

What sets Rusco Experiential apart from other experiential companies?

Well the first and most obvious differentiator is experience. My partner started Rusco 14 years ago and has since worked on a multitude of events and productions. The reason why that’s so important is that with experience comes trust! Clients trust us to deliver at a high level largely because we’ve been doing it for so many years! A second differentiator for us is that we play in several different spaces simultaneously. We are in the hospitality game (we own and run Pegasus Lounge and the Durban July and Decadance Lounge at Delicious Festival), we are in the eventing game, however we produce events for our clients as opposed to doing our own event, we are also in the sponsorship game in that one of our strategic partners is Big Concerts. With all this, we still take pride in being very low-key and behind the scenes.

What do you think the South African events industry does well?

As far as event productions are concerned, it’s safe to say that although we don’t have the latest technologies and massive budgets seen around the world, we throw world class productions on a constant basis. I’m always proud to be South African when I go to experiences like Friends of Amstel, Castle Lite Unlocks or Rocking The Daisies. Our events, in particular our larger scale events, are on par with some of the best events around the world, and with more people supporting them, they can only get better. Who’s to say South Africa can’t be the destination for the next Coachella?!

The entertainment and events industry are close partners, how does marketing play an imperative part?

Coming from a background in marketing, I would say that to market yourself and your event well is vital (especially for a new event). I mean what’s the use of throwing a dope experience if there’s nobody there to experience it? With that said, we find ourselves working very closely with the entertainment industry. In fact I would go as far to say that we are the intermediary between the entertainment and corporate world.

Most prestigious event you’ve ever worked on?

That’s a tricky one. I would have to say that the most ‘prestigious’ event we did was the President’s Golf Day that we were blessed to be involved with in 2020 (before the Corona virus of course). However, from a personal point of view, I would have to say that the Miller Music Drop Experience we did in 2019 was the best event I worked on, simply because it was a personal project that I’d been trying to execute for about 2 years and Miller Genuine Draft actually gave us the chance to bring it to life.

Any regrets throughout your journey so far?

None! I’m a firm believer that everything happens for a reason, and that we learn a lot more from our mistakes than our successes.

Where can people get to know more about Rusco Experiential?

Shameless plug time, lol. You can find us on our website www.rusco.co.za. You’ll get to see a lot of what we actually do there. Alternatively, we are on Instagram, Facebook and Twitter @RuscoExperiential.

 

Follow Sazi!

Instagram: @sazingcobo

Twitter: @Saz_SA

Facebook: @SazNgcobo

 

-Bridgette Makhela

All Praise To The Ghost: Sabelo Ncube On New Single ‘Ncube’ And Being An All-Round Artist

Sabelo Ncube / 31 / Musician, Performing Artist, Songwriter, Composer & Producer

You’ve just recently released your new single titled ‘Ncube’, how’s the response so far?

The response has been great, people have been waiting for this to drop so it’s a relief to see it so well received.

Any inspiration behind Ncube?

I am Ncube, so it’s inspired by my character, heritage and my family. I am a proud South African and I wanted that to resonate through this song.

When did you find your way into the rap game?

I started rapping in primary school and have been writing songs since I was 8. But I can say I’ve dedicated the past 5 years of my life solely to music.

As an artist, how do you put your body of work together and who would you like it to speak to?

Well music is vast and there are many genres. I like to capture an idea first and then break down all the things that make the idea what it is. So I do a lot of research, coupled with introspection and hope that somewhere in the balance, people will relate to the sound. I genuinely hope that my work speaks to anyone who loves music.

Why the name Ghost?

The name was given to me by my friends because I lived between Port Elizabth and Johannesburg and would sporadically appear and vanish on any given weekend. They started calling me “Los the lost Ghost from the East Coast and the West Coast”, clearly this wouldn’t work as a rap alias, so I shortened it to Ghost.

Have a specific favourite track from all the music you’ve released so far?

Hands down has to be my latest single Ncube.

Something people don’t know about you?

Lol. I’m not into clubs and crowds. I know, it’s weird for an artist.

Studio or live perfomances? Have a preference or are you in tune with both?

I absolutely love to create. That’s my zone. I’ve always said that I’m a studio artist because of my ability to relax and deliver on ANY mandate. But once that’s done, there’s nothing that beats the exhilaration of standing in front of  audiences and showcasing my art. So both. Haha.

The game plan for Ghost and music going forward?

To put it basically, The plan is to expose the world to an authentic South African artist, with a no-nonsense attitude to creating great music.

Follow Ghost!

Instagram: @papa.ghost

Twitter: @GHOSTGXNG

Facebook: Ghosty Ncube

Music Download Links:

https://itunes.apple.com/za/album/ncube-single/1406165349

https://play.google.com/music/m/Bxptyvaf7wlxa3l6h2mq5jgc2g4?t=Ncube_-_Ghost

–Bridgette Makhela

Kyle Deutsch On Music, Collaborations And The Industry That Idols Exposed Him To

Kyle Colin Deutschmann / Doctor / Chiropractor / Artist

Did you ever think you’d end up in the music industry?

To be honest, I never thought I’d be in the music industry to the extent that I am in now. I always thought a little talent would get me in, but not to this extreme. I guess sometimes we underestimate ourselves. It wasn’t until about three years ago that I started recording my music, this happened after injuries prevented me from continuing my football career professionally, I then decided to continue with a Chiropractic/Health business and the Music.

What’s the first thing you do when you wake up?

The first thing I do when I wake up definitely has to be, checking my phone. Mainly for the time but then to go through anything I may have missed whilst sleeping.

Your latest offering, ‘Can’t Get Enough’, in a nutshell is about what?

Can’t Get Enough is a song that describes a feeling of desire and passion, created by a moment that you are infatuated with. A moment that blocks out the world and feelings that surround you. Its your muse.

What did your journey on Idols do for the musician that you are today?

Idols was a show that taught me a lot about the local music industry, introduced me to people in the industry and exposed my brand to the country. It taught me to be more comfortable on stage and in front of a crowd. It taught me to believe in myself and that I had/have what it takes to make it in the industry.

How do you balance out work and play?

This is a tough question because in this industry the two overlap very often. These days I prioritize my spare time for family and loved ones. The rest of the time is work.

If you could change one thing about your journey so far, what would it be?

I wouldn’t change a thing thus far, I’ve been very happy with the journey thus far.

Can fans look forward to future Kyle and Shekhinah collaborations?

Definitely.

Is there any special significant other in your life at the moment?

There is indeed.

What makes you happy?

I love good company, witty conversations, music, and good food.

Your most memorable moment in the industry so far?

In the brief year and a half that we’ve been releasing music the moments keep getting better and better. From Back To The Beach going gold, to performing to over twenty thousand people at MTN BushFire Festival and Joburg Day. No one can explain the feeling of having that many people singing along to your own music.

Follow Kyle!

Instagram: @kyle_deutsch

Twitter: @kyle_deutsch

Facebook: Kyle Deutsch

 

–Bridgette Makhela

 

 

 

Solo On His Sophomore Album, The Hip Hop Game And His Consistency Plan

Zothile Langa / 28 / Hip Hop Artist

Why Hip-Hop for you?

Hip hop is what I have put most of my practice into, my most effective form of expression.

How long have you been in the game?

I’ve been writing since I was in high school. My first project dropped back in 2010.

Your latest offering Dreams. B. Plenty, does it make you proud? How so?

Yes, my project makes me feel proud. I’ve put two years into it, there’s a lot of emotion.

Your favourite body of work in your career so far?

‘Jubilee no’ LigaMo’, which drops tomorrow, 26 August. It’s about my late grandmother and late cousin. It’s a song close to my heart.

What does a typical day look like for you?

I’m in the studio for eight hours, hit the gym at 5pm, then back to the studio at 10pm.

What’s your consistency plan to remain relevant in the music industry?

Be my authentic self. Listen to myself as I change and apply that to the music. Most importantly, stay true to the music.

Any one you look up to in the industry?

It would definitely have to be Kabelo Mabalane.

What would you still like to achieve?

Everything. I don’t think I have many achievements under my belt yet, I still want to make sure I complete the Dreams trilogy.

Your message to your fans?

I didn’t buckle under the pressure! I truly appreciate all their support over the years, without them I wouldn’t be here today.

Follow Solo!

Instagram: @thisissolo

Twitter: @ThisIsSoloSA

Facebook: This Is Solo

 

–Bridgette Makhela