Justice Mukheli On Film, Photography And Life In Between

Justice Mukheli / 34 / Filmmaker & Photographer

Not everyone can say they are a self-taught filmmaker and photographer, what sparked your interest?

I’ve always felt that I’ve wanted to be an artist, I felt this from a very young age. Both my parents were artists in their own way. My fondest memory is of my brother and I in primary school, when our father drew a picture of us holding a vinyl while we were listening to music. I grew up with drawings, paintings and sculptures around me. My mom would make jerseys with various patterns, even when it came to her baking skills, she way always creative. I’ve always known that I am artistically inclined. In school I was always interested in work that required drawing and creative solutions, I loved painting as well. On the other hand I was also into fixing cars and IT as well. I have Dyslexia and growing up with it was challenging and created trauma for me by the treatment I got from other kids around me. Therapy has now helped me a lot with getting over that trauma. There are still moments where it still kicks in, especially if I am nervous but the therapy has really helped and it’s gotten better.

What projects are you involved in at the moment?

I’m involved in a few projects at the moment. There’s a documentary that’s brewing, a little film for a cool brand (can’t say at the moment) and two amazing music videos I shot for a band called Urban Village with a label called No Format. There’s also an exhibition coming up, firstly online then in a gallery in Braamfontein, it won’t be new work but it’ll be put out in a different manner and package.

Inspiration and consistency keep the work going, who or what inspires you? 

I’m inspired by a lot of people and a lot of things. Music, politics and young individuals living their purpose. I am also inspired by our country and the advantages we have in our generation. The inspirational names that came before us didn’t have access to various opportunities like we do, that inspires me because our voices can be heard quicker and easier than our predecessors. I love people such as Toni Morrison and Chinua Achebe. Current people that inspire me are Vincent Moloi and Tebogo Mahlatse, I believe they have moved our country forward and I am grateful that I get to work with them. My mother inspires me too, so much. My culture, heritage and beautiful history inspire me, as well as Black Power. The increasing need of seeing and acknowledging women inspires me. Being a man, a lot of what I am is easier because of my gender, this inspires me to be mindful of my privilege and be better and create access for women in any way that I can.

The industry is full of talented individuals, how do you keep your work apart and noticeable from others?

I create my work for me. My intention and purpose in my work is different. A lot of photographers follow trends, most creatives try to do the same type of thing. My intention and the feeling in my work will never be the same as anyone’s. Every project I do is for me, how the person receives it is secondary to what’s important to me.

Fashion seems to be one of your interests, how do you put an outfit together for an occasion?

I really love fashion, it’s a way for me to express myself. Fashion is very therapeutic for me. I buy a lot of clothes and lately I’ve been trying to understand why I have an access of items so I gave away about 60% of my shoes. I grew up poor, I didn’t have much. My dad left when I was 15 and he was the breadwinner, my mother didn’t have a job so she had to find creative ways to make money such as selling cakes, Mashonzha, etc. There was no room for me to be fashionable while growing up so when I started making my own money, I started buying stuff for myself. It’s a beautiful thing for me. I mean imagine going from having one shoe to being able to have five pairs a year, but I need to be mindful of how it affects my pocket now.

You’re a twin…how has this shaped your storytelling? 

Being a twin is amazing, it taught me how to be around other people, if even though my brother is me, and I am him, I still have to be mindful of him and around him. He is my right hand, and I am his, you have to be considerate. Him and I have the same interests and competing with one another helps us to always strive to be better. When you’re a twin you are born with a best friend that you can always be yourself around. Even when you’re not seeing eye to eye, you still love one another. Being a twin also gave me separation anxiety, it was hard for me to be alone but you learn to deal with it. The connection we have is still strong even if we’re now in different businesses and are pursing different careers, I can also always feel if something is wrong with him so you always just check up on the other half.

Where can people follow you on social media?

Instagram: @justicemukheli

Twitter: @justice_mukheli

Tumblr: justicemukheli.tumblr.com

Website: justicemukheli.com

Facebook: Justice Rendani Mukheli

 

-Bridgette Makhela

Masego Maponyane On Modern Maps And The Power Of Social Media

Masego “Maps” Maponyane / 29 / TV Presenter / Actor / Social & Tech Entrepreneur

You’ve recently started a WhatsApp channel that goes by the name #ModernMaps, what’s it all about?

Modern Maps is a WhatsApp channel that essentially works as an app within WhatsApp. It fuses both artificial intelligence and a personal touch to ensure a closer connection with my followers and those interested in me, how my mind works, what makes me tick and my thoughts on mapping out the ideal tools to living a successful modern life.

Why a WhatsApp channel?

It’s more personal, it’s the most commonly used social media app on the continent. It requires far less data than any other app, and it enables more comfortable engagement with people. It’s also fairly uncharted waters and allows for a lot of growth potential.

How will subscribers benefit from #ModernMaps?

They can directly engage on categories that interest them, varying from Health, Fitness, Fashion, Wellness, Travel and general Lifestyle content created by me and get the inside track on what I think it takes to reach your potential and get the best out of your life.

What sets #ModernMaps apart?

It’s new, fresh, there’s none out there like it and it’s beneficial to your life. It has both audio and visual content in the form of video highlights and podcasts. Users can decide what they want to interact with and can have a more personal connection with what happens in my world.

How long did this idea take to execute?

Fairly quick actually, I work with a great team that was able to put it all together in a week, however the idea was always brewing from the way that the East was using the capabilities of text apps such as WeChat beyond just being text based.

How has the response and feedback been so far?

It’s been great! People have really enjoyed it and are constantly looking forward to receiving more in the future.

Sharing your daily life activities with so many people, does this ever have a negative effect?

Not in this case, because although I’m sharing more than ever before and making it a whole lot more personal, I’m still able to decide on what it is that I share, but it also allows me to be as honest as possible, as opposed to recreate the curated perfection of social media lives.

Has utilizing social media as a tool to inform your fans/followers about your growth, wins, losses and experiences made it easier to get the Maps brand out there?

It certainly has. It’s the people that support you that are the deciders of your success and to make them feel like they are a part of your journey can only be more beneficial than anything else.

What’s next, writing a book maybe? Do tell…

Haha! Oddly enough yeah, a book is on the cards, but it isn’t the kind of book that you would think! 😉 Other than that, I’m currently producing a film that’s being co-produced by Terry Pheto and directed by Akin Omotoso and is due for release mid 2020.

Follow Maps!

Instagram: @mmaponyane

Twitter: @MapsMaponyane

Facebook: @MapsMaponyane

 

–Bridgette Makhela

Cyril Zuma On Photography, Founding iStockAfrica And His Dream For 2019

Cyril Zuma / 30 / Portrait, Lifestyle, Events & Wedding Photographer / Founder of iStockAfrica

You’re a young male photographer making moves, how has your journey 
been so far?
My journey in photography has been amazing, photography has helped me travel to parts of Africa I never thought I would see as a boy who grew up in Pietermaritzburg. I have been doing photography professionally for 4 years and only now I can truly call myself a photographer. Like any other field, it has its challenges that can be overcome with focus and consistency.

Where did the love for photography begin?
It began when my late mother bought me a photojournalism book for my birthday, it didn’t make sense until I bought my first camera and started practicing on family members and friends. Growing up in Pietermaritzburg I never had school photos or photos of myself as a toddler. That sparked a whole lot more interest in the field of photography.

How does a typical day look like for you?
First thing’s first, I pray then I respond to emails and check the news. Check up on the iStockAfrica team on what needs to be done for the day and week. If I am not on set, I am either somewhere pitching for new business or editing, which takes up most of my time.

What kind of photography style would you describe your work to be?
I started out as a street portrait photographer so my style stems from shooting a lot of strangers in the streets. I have since grown fond of lifestyle, event and wedding photography.

Biggest project you got to work on?
Every project is big and I treat it as such. There are so many elements that need to come together before, during and after a shoot that make it all nerve-wrecking and exciting. ‘Till this day I still get nervous before every shoot, thankfully I have a team that helps me prepare and stay ahead. It is worth mentioning that we were lucky enough to win the Flight Centre South Africa account to shoot stock images for a couple of their brands.

Ultimate photography job for you would be?
Geez, hahaha! I haven’t thought about it, however building iStockAfrica is my ultimate job at the moment. As a new player in stock imagery, there are a lot of things I am learning and discovering.

The one thing that separates you from other photographers in the 
industry is?
I struggle with this question, can we skip it hahaha! Being a “new comer” gives me the advantage to learn a lot from the guys I look up to and a lot of photographers are really scared to ask because it is an industry with a lot us working in silos. I am not afraid to ask questions if I do not know, nor do I limit myself to one certain style of photography. If it is cool and I vibe with it, then I will learn about it and implement it.

What’s your dream for 2019?
The dream is having the ultimate dream team at iStockAfrica. One of my personal goals is shooting a magazine cover, it eluded me last year, somehow I have a feeling it is coming this year.

Where and how can people contact you for your services?
Email: bookings@istockafrica.co.za
Instagram: cyrilzuma
Twitter: @cyrilzuma

 

Follow Cyril!

Instagram: @cyrilzuma

Twitter: @cyrilzuma

Facebook: Cyril Mxolisi Zuma

 

–Bridgette Makhela

Conté Creatives: Creative Content Producing Company

Conté Magazine seems like a really cool source of creative information, what is it all about?

The Conté creative portfolio is aimed at creative African individuals such as illustrators; fine artists; graphic designers; animators; architects; interior designers; poets; photographers and fashion designers. These creatives are given the opportunity to be featured in both digital and print spheres (Conté Digital and Conté Magazine).

Conté Digital is released monthly online, enabling artists to expand their reach to the international markets; those same artists are then allowed to fully exhibit their work in a themed print edition of the Conté Magazine.

Conté Magazine is a Quarterly Creative book that is accompanied by an exhibition event, where all the featured artists get the chance to have their work exhibited. Twice a year, creatives have a platform to have their work displayed and fully exhibited. This is the ultimate Conté vision.

How and when was Conté Magazine founded?

Conté Magazine is a company started under our holding company Conté Creatives. The agency, which was founded on the 6^th of November 2014. The first magazine was released on the 7^th of May 2015.

We previously worked at a Transmedia company situated in Auckland Park, and towards the end of our contract, instead of having it renewed, we chose to look for work spaces that would enable us to start our own projects. We found a place called JoziHub, a tech based Hub at 44 Stanley Avenue. This was the beginning of all our Conté adventures.

Is there a specific market you are aiming for/at?

Our Market is extremely vast. When we started our target with creatives all across the board. Weirdly enough, after the release of our 2^nd Issue, we realized that our market had changed. We were attracting more businesses, corporate individuals, art buyers and investors. With each issue we learn that our target keeps changing rapidly, which isn’t bad at all. As long as we bring more awareness to creatives all over Africa.

 What does the content you produce seek to fulfill?

The content we produce is aimed at driving collaboration among artists in order to turn the arts into a force to be reckoned with. We started a vision that would revolutionize the way people think of the creative industry internationally. It is more than just a creative portfolio, it allows the reader to be involved in the creative process, to make the transition from consumer and viewer to creator and enthusiast. We are all about changing the way we work together.

Your upcoming event in June, do elaborate as to what can be expected by attendees?

Each of our events bring a different element each time. Our magazines are themed each issue, and based on the theme, our events take on elements of that theme. This upcoming event, sponsored by the University of Johannesburg, will be based on the current theme “RAW” and the other exciting thing about this event is that it will be around the week of June 16 and we are trying to celebrate the creative students.

 What can readers expect in the next issue to be released?

This next issue is going to bring on a different aspect of things we see on a daily basis. This “RAW” issue is living up to it’s name…everything is going to be Raw, uncensored, unscripted. Whatever comes to your mind…we will be showing that off to the world…and the lovely thing about this issue, is that it is off to New York in July.

How was the feedback from your previous event, the Revolution issue launch?

Every launch we’ve had, has brought about more interest, more excitement, and more sponsors. And the Revolution issue was no different. We have received nothing but POSITIVE feedback throughout.

As a South African creative content producing company, what does a day in the office look like?

A day at the office is always exciting…we are all very busy, but the busyness isn’t overwhelming because we all get to do what we ABSOLUTELY love doing. We are all a fun bunch, so coming to work is always entertaining.

What is the way forward for Conté Magazine for the years to come?

Moving forward, Conté’s mission is to expand its leadership role in the creative market, using groundbreaking creative solutions and also expanding creative collaboration by using it’s publications. There is a lot to look forward to because more than anything we want to be the international voice for African Creatives and whatever we can do to make sure we are that, we will most definitely do.

Follow Conté Magazine!

Instagram: @contemagazine

Twitter: @ConteMagazine

Facebook: Conté Magazine

 

–Bridgette Makhela