Pamela Mtanga On Content Creation And Building A Lasting Brand

Pamela Mtanga / 26 / Multimedia Entrepreneur

Pamela in one sentence?

A multitalented girl from Port Elizabeth with an inevitably successful journey awaiting her.

               You label yourself a ‘Fashionable Multimedia Entrepreneur’, what does the title entail?

Stylishly infiltrating the stage, Television, social media and soon, radio.

What is your take on 2022 content creation in South Africa?

It is my favourite era! Landing up on a Television show that you used to watch when you were a child or seeing yourself on TV after creating social media videos warms my heart, especially seeing it happen for many creators. The unemployment rate is at an all-time high and I commend those who keep creating until they get a breakthrough, because seeking employment for long periods is heart wrenching. Over and above this, I am appreciating the amount of effort that creators are putting into their work. Content creation has been around long enough for us to actually start reinventing and finding new ways to market ourselves to our followers.

What does a typical day look like for you?

I would like to know myself! You wake up with plans to do nothing but exercise and run errands, then end up sleeping at 2AM due to a last minute client brief that needs to be out the next day, all this whilst packing to prepare to be in another city, so you sleep for an hour then tackle the next day, which could be filled with admin work and preparation for MCing at an event.

I am however taking a break from content creation for a bit so I can get back to having a strict routine like exercise, family time, coffee breaks and a balanced content schedule. I am also in the process of making structural changes to my team so I can have a helping hand to elevate the work off of my shoulders and deliver my best to client. 

Let’s talk Fashion, favourite designer/s? 

I am at a stage in my life where I am starting to take interest in designer items and anticipating what will bet first designer item. I recently wore a dress designed by Ryan Keys and that is easily the most expensive dress I have ever worn. The quality is immaculate and so was the service. I am a fan of MaXhosa as well. Internationally, Giuseppe Zanotti, Chanel and Carolina Herrera are sensational. 

What would you still like to add to your titles?

I would love to go back to radio, I believe the opportunity is yet to come.

Name a campaign you’ve absolutely loved working with to date?

It changes every month, I would say Adidas, Nedbank and Nivea have a special place in my heart. I am now working on a campaign with MiWay Blink which is completely different to what I normally create, yet I’m enjoying it. 

Behind the scenes, what do your followers not know about the process?

I think my followers are starting to get a glimpse of what happens in the background because I share as much as I can. My team and I create beautiful content pieces that come out perfectly but I try my best to share the “not-so-perfect” parts through my live videos or stories. This helps people understand the immense amount of work that goes into it, simultaneously helping other creators create realistic expectations for their work and less pressure.  

Create a lasting brand, what does that look like to you?

Creating a lasting brand speaks to a lot of things. Talent is the foundation but hard work, respect for your craft and clients, constantly reinventing yourself to adapt to changes within your industry and strategically placing your brand in relevant spaces keeps you versatile and relevant. 

Follow Pamela!

Instagram: @pamela_mtanga

Twitter: @pamela_mtanga

Facebook: @pamelamtnagasa

-Bridgette Makhela

Tresor On New Single, Creating Music And Nostalgia Album

Mukengerwa Tresor Riziki / Singer, Songwriter, Producer & Entrepreneur

You just released Thrill last month, what inspired the title?

The title was inspired by the incredible feeling of excitement and joy I get from living my dreams out loud and the amazing people I am blessed to be surrounded by.

You visited New York pre-lock down, what was the experience like?

The experience was really tense, the city was not alive and crazy like everyone knows New York. I was actually on my way to Los Angeles to record for a week and had to make a fast U-turn when the world started to shut down, luckily made it back home on time for lock down. That was a very hard decision because the trip was planned months prior, but it was the best choice we made.

Nostalgia made waves in the music industry, are you working on any new projects?

Yes, Nostalgia is such a special project that I am very proud of. I am working on a few amazing projects and will be announcing someone exciting news in the next two months.

How are you staying focused on your work during the lock down?

I am making sure I keep to my everyday routine, like it was before the Covid-19 madness. I wake up, exercise in the garden then hit my office for admin and stay up until late writing and producing songs in my studio at home. Sometimes it’s 18 working hours or even 24 working hours, so the rhythm hasn’t really changed. The creativity is keeping me sane. Also, it’s a super inspiring time creatively.

What does music mean to you?

Music is pretty much the essence of my being and core of my purpose.

How do you find the process of creating music?

The process of making music is a great spiritual journey. It’s uplifting, healing and a joy fountain.

Your story is an inspiring one, what keeps you grounded and focused?

My journey and where I come from keep me focused on the bigger vision and grounded to stay in touch with my core and values.

Do you have a favourite song from your catalogue so far?

This is a very hard one, my catalogue is growing and to be honest I don’t think I have written my favourite song yet. Things change as time goes by and the music keeps coming. For now I am enjoying ‘Thrill’.

Any hidden talent/s your fans may not know about?

I think I am a decent cook.

How do you plan on making a lasting legacy?

I plan on reviving glory days of African Pop music globally and uplift the next generation of African leaders in our youth.

Follow Tresor!

Instagram: @tresorofficial

Twitter: @tresoroffcial

Facebook: @tresor.official1

 

-Bridgette Makhela

 

Thapelo Mokoena On Trackers, New Ventures And The Industry

Thapelo Mokoena / 37 / Actor, Filmmaker, Wine Producer, Brewer & Restaurant/Tap Room Owner

Viewers are currently glued to MNet’s Trackers, tell us about the character you play, Quinn…

Quinn is an ambitious young father chasing his dream. His main mission is to protect and serve the republic and the president’s office. He is a high-end conflicted cop who has a family to look after at home but also has the toughest time at the office, trying to work his way up to one day take charge and head up the bureau.

Bosman Wines has been doing amazing, what’s the collaboration all about?

Bosman Wines is a collaboration about family and the power of unity. Myself and Petrus Bosman became friends and ultimately family in a space of literally a month. The collaboration is all about us expressing the powers we hold as people that can work together, it’s about us being open and showcasing that together we can achieve more and be ground breaking, be brave and try something new and see what happens. It’s also been a year since we started, November is Nero month (we released last year November). We’ve sold out 6400 bottles in 6 months and right now we’re already comfortably selling stock we should be selling in 2020!

One doesn’t see a lot of Africans tapping into the wine industry, what motivated you to take this route?

While visiting and traveling the wine lands via Destinate Tours, the interest sparked. I decided to go out and experience the wine lands as I needed some inspiration to help me with a script I was working on. As I was meeting all the wine families, I also met the Bosmans and that changed everything. We shared conversations and realized we share the same views such as family and business. Meeting the Bosmans felt like the kind of upbringing and values I have known throughout my life so connecting came naturally. Petrus introduced me to a “black grape” (Nero) and explained how it originates from Sicily and can grow in volcanic soil and doesn’t need much to grow, given the drought in Cape Town, it was a game changer. Petrus was looking for someone of my caliber to collaborate with and help open up wine to the average South African. All the work that goes into wine making, the patience required and the challenges faced throughout the process made me learn so much. I still have dreams of living on a farm and I grew up in that space so the venture opportunity really spoke to me.

You’re already a household name in the entertainment industry, how do you always stay on top of your game?

We as South Africans need to become a culture of people that are consistent. As much as I am an actor first, I knew it wouldn’t build me wealth, especially in our country, it bothered me a bit, but I was okay with it. God put me in Africa, not in Hollywood so hey?! I knew I enjoyed the Arts but didn’t know how to apply that passion. Growing up in a small town, I never knew how to articulate it, I mean we never had gadgets such as phones and laptops growing up. When I came to Johannesburg I studied Accounting at Wits but started noticing Art schools, and I’d always say, “they look like how I feel”. From then on I knew I would have to fight to be happy and keep myself in a stable space while pursuing my dream. I’d always pray to God about using my talent and still being able to pay the bills. I come from a family of business so I have always been business minded. The talent has always said you will work, I was in all the lead graduation roles in school while also qualifying as a producer in the film business. I knew I had to be smart and wise, hence I always strive to control the business side of all the projects I am involved in. Consistency is subjective, I can only be consistent as my hard work and I believe there’s more to a human being than being one dimensional.

2019 has seemingly been a great year for you, any other exciting stuff to close of the year?

2019 has been a tough year but a great one in general, there’s always light at the end of the tunnel. In the midst of the toughness, the exciting news is that I am officially a co-owner of a beer brewery/restaurant/Tap Room as of today Thursday 21 November! The Ukhamba Beerworx Tap Room & Shisanyama is in Claremont, Cape Town (53 Main Rd, Claremont). We’re launching The Tap Room and the highly anticipated new branding for the Ukhamba beers today. The business has been around for 3 years and with my involvement comes a new identity, a new age and new journey. The Tap Room is a concept store for beers and a full solution liquor distribution company that handles logistics on and off consumption in the Gauteng, Western Cape and Kwazulu Natal areas. Currently it boasts being South Africa’s largest and most reliable one stop route to market partner for brewers, distillers and brands looking to expand…You’re the first to get the scoop!

You’re involved in a lot of projects, how do you manage all of them efficiently?

The trick is to always find a balance, so I always take Mondays off to focus on me, (for my sanity). I set times for work and all the projects I’m involved in. I do all of this while sitting in my garden, sometimes even barefoot because I love nature (growing up on a farm and all), I sometimes call myself a “dignified hippie”. I am an early riser too so I take time to try and meditate as that assists with training my mind to focus. I also constantly creatively think of ways to make all the businesses I am involved in better.

You’re also a big fitness fan, do you have a schedule you follow?

Yes I am a big fitness fan and I always try and have a schedule, I always want to be prepared.

Proudest moment in your career so far?

There’s definitely more than one moment, but getting a South African Film & Television Award (SAFTA) for my mobile cinema was a proud moment. I hadn’t even planned to take the trip to Sun City that day, so that was definitely a highlight. One other highlight was getting to star on Deon Meyer’s ‘Trackers’ that is going to be aired across the world. I am at the point in my career where I am clear about what I want and what my story is. I hope this is the point in my career where I “Denzel!” I’ve got a lot of international projects coming up that I am signing away, its crazy! 2020’s already fully booked. It’s been 17 years for me in this industry and I’ve never not worked.

What/who keeps you grounded and focused?

It’s where I come from, I come from a very hardworking family. My brothers and I were never raised as kids that had privilege. We were always reminded that we were just people, our own person. My father is quite a successful man (which is all my mother’s doing) but we never used his name or title to gain anything in our personal lives. The prayers from my family as well, there’s a lot of well wishes from them that keep me going and not let me go astray or lose focus of the bigger picture. I am in a public industry and there is so much that could easily go wrong, I am human and I am not perfect but I do however always strive to be the best version of myself. There’s always pressure and I always say I am not a role model, I am a human being who is pursuing his vision and his dream, so take the good that you see, take what you need and leave what you don’t want because I’ll still be human tomorrow. I don’t believe I am “the guy”, my wife and I are not “the couple” and there’s no such thing as perfect love or a perfect marriage. At the same time, I have to be a father to 2 beautiful souls which are my sons, I have to do it for them, they have to be proud of their father. I believe the more you get drawn into the spotlight, is the more you should be selfless, the moment I forget that, I’ll live in my ego and be driven by it. I am South African but I am born into the world, have I really started working as an artist if my work is only consumed in Africa and a bit of London? I don’t think so. There’s still a lot of work to do. I don’t think I am worth celebrating, I think I am just a guy that works hard.

 

Follow Thapelo!

Instagram: @mokoenalive

Twitter: @ThapeloMokoena

Facebook: Thapelo Mokoena

 

-Bridgette Makhela

Ayanda Thabethe On Her Modeling, Acting, TV Hosting And Entrepreneurial Career

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Ayanda Thabethe

Actress | TV Host | Model | Entrepreneur

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Who is Ayanda?

A lover of God, family and friends. Ambitious and carving my own path, my own way.

How did you break into the modeling industry?

After many closed doors, due to my height and lack of exposure, I reached out to a friend who happened to know my current agency head. He then put us in contact with each other and when she saw my pictures, she immediately signed me to the agency under which I now work under.

Was it a surprise to be selected as an E! Africa Television host?

A complete surprise and an absolute honour and privilege. I had worked with the team before on a production for SABC 1, a movie called Zion. They remembered me from then and called me for E!, much to my amusement and delight.

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Any other avenues you are focusing on this year?

I’m focusing on my Marketing agency Buzzworthy that I have been running with my business partner for over a year now. We are seeing great strides in the business and just want to continue with the momentum. I’m also quite excited for my BIG acting debut on one of South Africa’s leading drama series, Rockville, as a lead.

Being a model for Khosi Nkosi, how did that come about?

I suppose when you are being authentic and running your own race people get drawn to you as a person, so I suppose that’s what happened with Khosi Nkosi. I just received a call regarding being the face of their Autumn range and I couldn’t say no. The brand fit was just right. Khosi Nkosi speaks to the woman that is taking strides, owning her talent and is a go-getter, I believe that describes me perfectly. Needless to say, the campaign was a hit!

11312500_801421286614170_167762307_nHow do you maintain your fitness and health?

I really struggle in this department, for me it’s a matter of trying, falling off and getting back again. I try my best to eat healthy but I have an extremely sweet tooth which is a big problem. Otherwise I exercise with my mates as often as possible. I do enjoy spinning quite a lot.

Music or milk?

Music… It soothes the soul in a way that nothing else can.

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Who makes you laugh?

Nothing gets me like a good quality conversation with great sense of humour.

Describe your life in one word…

Grace.

Favourite quote?

“It takes a long time to become an overnight success.”

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Follow Ayanda!

Instagram: @ayandathabethe_

Twitter: @ayandathabethe_

 

Bridgette Makhela

 

A Few Minutes with Masego ‘Maps’ Maponyane

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1. How old is Masego Maponyane?
25

2. You’re pretty much everywhere, how do you juggle all the work?
It’s tough but time management is key. I make sure I try and run everything like clockwork to get the most out of the day and its opportunities.
I honestly try not be “everywhere”, I actually say no to most things that come in, but whenever I work with a brand they make the most of it.

3. Looking good is always a must for you right? When Maps goes out, how does he put an outfit together?
Haha, you’d be surprised, it’s really not that deep. I always go according to mood and perhaps even occasion, but if I’m feeling some type of way then I’ll put my outfit together in relation to that. I always think about it in the shower and that’s that; I definitely don’t have time to be planning outfits days before and I prefer it like that because then I’ll always stay true to the essence of what my style is.

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4. Your favourite suit would be?
The suit I would wear on my wedding day.

5. What can your fans and followers expect from Maps in 2016?
The people who support me can expect quite a lot. There are a couple big brand ambassadorships on the way that will break new ground, as well as a couple new shows that I’m particularly excited about. 2016 is going to be a killer year.

6. How do you manage to look good physically with your kind of schedule?
Thank you, but to be honest I struggle as I just hardly find any time at all to workout, so the best way to balance that for me playing soccer with friends or going for a run whenever I get a gap in the schedule.

7. Who or what inspires you?
People I meet every day inspire me. I like to get really involved in conversations I have with people I meet daily and it’s a reminder of all the different challenges people have been through. Everyone has a story and a lot of the time it’s inspirational finding out how they made it through those challenges.

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8. Food or music?…It’s a hard one right?
NOOO!!! You can’t ask me that! Death. I can’t imagine life without either.

9. In an ever-changing industry, how do plan to constantly re-invent yourself?
It changes from day to day depending on who you encounter, what you come up with and what you’re exposed to, but reinvention is essential.

10. How would you like people to remember you?
I don’t think I know the answer to that yet, but when I get married and have kids, I want them to remember me as the best father and husband who did everything he could for his family.

11. One word to describe Maps?
Unpredictable 😉

 

Follow Maps!

Instagram: @mmaponyane

Twitter: @MapsMaponyane

Facebook: Maps Maponyane / Masego Maps Maponyane

 

Bridgette Makhela