Nandipha Mqoco On Digital Entrepreneurship, MC’ing And Her Love For Fashion

Nandipha Mqoco / 24 / Digital Entrepreneur, Master of Ceremonies & Fashion Enthusiast

School Them: What’s a Digital Entrepreneur?

Someone who starts a business in the digital space. In my case it would be by means of content creation and endorsing products on my social media platforms.

Content Creation: What’s the process followers don’t know about?

A lot of planning and strategizing. Most of the content you see is curated but that process is where it gets fun, well most of the time.

New Year: What would you love to achieve in 2020?

Solidify existing brand relationships. Getting the opportunity to travel more for work as an MC and a Content Creator, collaborating with more international brands too. Being well on my way to achieving full financial independence.

Rewind: How did you get into the Digital and MC’ing space?

My digital career just happened to me. It definitely wasn’t intentional at all. I would post my outfits, places I would go to on my Instagram. My sisters and I would have impromptu shoots with street fashion photographers. In addition to that, my sister Yoliswa who had a bigger following, would also post me on her Instagram. Thereafter, my audience grew and brands started to take notice and the rest was history! My MC career was definitely intentional. I always had a passion for public speaking so it only made sense to turn my passion into a profit.

Fun Fact: Your sisters Yoliswa and Thobeka are also in the Social Media Influencer game, was this always the plan?

Not at all, we were just living our lives and sharing our love for fashion, beauty and lifestyle then BOOM!

Threads: You’re a very stylish girl, where’s the inspiration from?

Thank you so much! My relationship with fashion is VERY personal. I was surrounded by extremely stylish women (my mother and sisters) all my life. I would watch fashion TV all day, everyday. I drive my inspiration from many places. Thank God for the internet because it exposed me to amazing fashion from all across the globe, seeing how people interpret different styles and trends. London, Amsterdam, New York, Beijing, even good ol’ Cape Town right here in Mzansi. I really enjoy how the people dress there.

Brag a Bit: Biggest bag/s you’ve secured so far?

Revlon and Clinique have been the biggest bags for me.

Mzansi: Where do you enjoy spending your free time?

Get on a plane and fly to CAPE TOWN. For many reasons – my sister lives there, the food is amazing, the scenery is breathtaking. There’s just so much to do there! But if that isn’t possible then watching series, movies and documentaries in another favourite place of mine…MY BED, is a close second.

Wisdom: Some advice on how to stay relevant in the digital era?

C-O-N-S-I-S-T-E-N-C-Y

Follow Back: Where can new fans catch you on all platforms?

Instagram: nandipha_mqoco / Twitter: @nan_deep / Facebook: Nandipha

 

Bridgette Makhela

Mihlali Ndamase On Content, Influencing And Beauty In The Digital Era

Mihlali Ndamase / 22 / Certified Makeup Artist, Brand Strategist, Beauty Content Curator & Co-Founder of Siyasizana Foundation

Content: What does this word mean to you?

Documenting and sharing what brings fulfillment to you.

In this era of social media, how did you become a Digital Entrepreneur?

As my brand grew, I started to understand it’s value and the value it brought to the brands I collaborated with, that’s when I decided to turn content curating into a business.

You’ve made a big name for yourself within the beauty space through your YouTube channel, has this always been your passion?

Yes it has, I started watching Beauty YouTubers at age of 15. I drew a lot of inspiration from them when I finally decided to start my channel.

What does it mean to you to hold an Influencer label?

Being an Influencer means to have the ability to influence the purchase decision of others because of one’s authority, knowledge, position and relationship with their audience. Being regarded as one is honestly such an honour, especially when you work on such platforms, it benefits your business immensely because brands are then able to trust you with their product.

What does a typical day look like for you?

Every day is different, it honestly depends. Sometimes I wake up, go to the gym, come home and shower and begin filming or shooting content. Other days I have shoots in studio or outdoors, depending on who I am shooting for and what the style of the shoot is, then there are meetings in between. Some days are purely for relaxation and unwinding. I either spend them at home alone, or out with friends or family.

You’re the co-founder of Siyasizana Foundation, what is it all about?

Siyasizana Foundation is a non-profit organisation which was founded by myself and Dineo Nono in 2017. We focus on addressing various needs in society, our projects consist of assisting everyone. We have worked closely with Thusong Youth Centre in Alexandra by throwing annual Christmas parties for the children, feeding them and supplying them with uniforms, clothes and blankets for the Winter season. We have also done baby drives (where we supply homes which house abandoned babies with food and clothing), pad drives, Winter clothing drives and book drives. We aim to grow and continue to empower men and women in our community and some day across South Africa.

Congratulations on winning the Cosmopolitan ‘Influencer of the Year Sparkle Award’, some advice to young ladies that look up to you?

Be very persistent in following your dreams, don’t let anybody tell you otherwise because your dreams are valid.

Pick one: Travel or Fashion?

Surely picking one should be illegal! I would have to go with travel.

Any exciting projects you’re working on for the rest of 2019?

More Masterclasses are to come, look out for ‘Beauty and The Beat’ in Durban, Cape Town and all over South Africa. I am also working on some exciting products and there is more growth and expansion to come for the Mihlali brand, I can’t give away too much so keep a lookout!

 

Follow Mihlali!

Instagram: @mihlalii_n

Twitter: @mihlalii_n

Facebook: @MihlaliiNdamase

 

-Bridgette Makhela