Amanda Black On New Single, Forthcoming Album And Career Highlights

Amanda Black / Singer & Songwriter

Who is Amanda Black?

A South African musician from the Eastern Cape.

What is the message in your new single ‘Kutheni Na’ featuring Kwesta?

I am venting, talking about how I feel and what I’m going through. There are so many things happening and sometimes I find myself not understanding how to make sense of all the changes we’re going through. It’s all about me being honest with myself. I want people to be okay with not being okay. Kwesta also came on and was honest too in the song and I appreciate that.

Your forthcoming ablum, ‘Mnyama’, tell us the process it took to create this body of work?

When I began making these songs, it wasn’t an album. I just needed to say something and express myself. I decided this year to make an album with all these songs I made during lockdown. The process was about my journey and how I feel. I wanted to be vulnerable and bare. It was about showing my emotions throughout the songs. I needed to be gentle towards myself and I believe it will resonate with people when they listen.

Your journey so far, a highlight that stands out?

Winning my first awards in 2017, such as the SAMAs. Working with the likes of Yvonne Chaka Chaka, and Anthony Hamilton as well as being nominated for a BET award (hearing Nomzamo say my name at the BETs was everything) and being on the Essence stage (it was virtual but amazing). It’s only my fifth year in the industry but it’s been a beautiful journey so far.

What would you say the South African music industry is doing right in 2021?

I’m seeing artists being fearless, owning themselves and the work they do and it’s going to ripple-effect into owning our stake in the industry. Artists have not taken the ownership as playmakers in the industry but I see it happening now. This is our industry, whatever happens is on us.

Where in the world would you still love to perform?

Everywhere in the world, lol. I’d absolutely love to perform at Madison Square Garden.

What would you say is your ex-factor?

My spirit, it’s the one thing that stands out across the board with every hat that I wear.

Consistency, how do you maintain it?

The people I keep around me, my team and the people that know me push me and keep me consistent. I love what I do and that also keeps me consistent because I remain myself always.

Pick one, money or a man?

I would pick “the man”.

How do your fans play a role in your life?

My fans literally come up to me and tell me how they relate to my music and how it heals them. All the love and support they show me is encouraging, I truly appreciate them.

Follow Amanda!

Instagram: @amandablacksa

Twitter: @AmandaBlackSA

Facebook: @amandablackofficial

-Bridgette Makhela

Kgadi Mothotse On Ambitiouz Entertainment And Public Relations In South Africa

Kgadi Annah Mothotse / 25 / Publicist & Booking Agent

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How did you get into Public Relations?

I studied at a media school, Boston Media House and fell in love with the concept of creating ideas strategically to build a certain perception of the brand or whatever it is you are trying to achieve with your consumers. My personality was also well fitted for the career path that I chose because of the fact that I am so confident, I believe in my ability to create stars and so I ran with it.

Your journey in the industry so far, how has it been?

It hasn’t been an easy one at all. But it most certainly has been rewarding. But one thing that has really helped is to have my own goals and targets in mind. I know very well that I want to be the best and I know what it will take for me to get there. I think the journey is still to give me challenges to overcome, but the most important thing is to overcome them right? I won’t give up, that much I know. I plan to go out in history books.

Ambitiouz Entertainment, what has it taught you?

It has taught me a lot about loyalty and passion for my career. Ambitiouz Entertainment has given me a voice and a fighting spirit in the bigger scheme of things. It made me realize and expose my strengths, passions and weaknesses to masses and myself that I wasn’t even aware of. It has also assisted me to polish my skills.

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Which artists do you represent at Ambitiouz Entertainment?

I represent all artists.

How do you deal with bad publicity that affects your artists’ reputation?

It is important to remind fans and media of all the positive things that the artist has achieved in a small period of time. It is also important not to stray away but instead own up and give a humble approach. Let people know you are also a person but one whose mistakes and successes are magnified by an entire nation, whether good or bad.

Is South African PR on a competitive level yet?

No, I don’t think it is. I don’t think that we are being creative enough, instead we follow methods and ideas that have already been there for over 20 years. We need more people to be innovative and really think outside the box and work with what they have. Whatever it is you are trying to sell will only be appreciated with a stand out, memorable approach.

A moment you’re really proud of to date?

Being asked to be on a panel of Women In Music, presented by Thiwe Mbola. I was asked to speak as a PR expert at the age of 25, making me the youngest person on that panel. Most recently is Sjava winning a 2018 BET Award for Best International Act.

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What would you like the rest of 2018 to bring?

I would like it to bring more prosperity and success with the company and it’s artists.

A message you would give to industry personalities seeking to keep a lasting brand…

Stay true to yourself and be authentic. People fall in love with people who are true and give real life stories.

 

Follow Kgadi!

Instagram: @kgadiness

Twitter: @kgadiness

Facebook: Kgadi Mothotse

 

Follow Ambitiouz Entertainment!

Instagram: @ambitiouz_entertainment

Twitter: @Ambitiouz_Ent

Facebook: Ambitiouz Entertainment

 

Bridgette Makhela