Thato Molamu On Shifting From The Screen To Business Ventures And More

Sehume Thato Molamu / 35 / CEO & Founder of Gateway Media, Social Entrepreneur, Philanthropist, Marketing Brand Strategist, Film Director and Media Personality.

You’ve made a solid name for yourself, how has your journey been like?

Like most things in life, the journey has had its ups and downs. I was fortunate enough to have had a long and successful career in South Africa’s film, and television industry and too have been taught and mentored by some of the country’s best. I will always be grateful for the opportunities given to me and I look forward to the next phase of the journey.

Why the break from the screen to pursue business?

It’s something I’ve been wanting to do for a while now.  I made the decision after seeing the rapid growth of Gateway Media, which has in a short period, really made waves in the industry. So I think its only right that I step away from acting for while to give it my full attention. Also, while I’ve loved my time in front of camera lens,  I believe I can have a greater impact behind the scenes.  There’s so much more I can offer the industry and the African continent, and stepping away for a while will give me the space and time needed to really make a difference.

What’s the sole purpose of Gateway Media?

Quite simply, our core purpose is to tell authentic African stories and to help grow and develop Africa’s future storytellers. Through our flagship township-based Film & Digital Academy (LiMA), we help our clients tell original stories that resonate with audiences and inspire brand confidence. We believe that the world is ready for authentic African stories, and we’re developing the content creators that can tell them.

What’s your take on digital content creation in South Africa?

As you well know, the Fourth Industrial Revolution is well upon us. Digital content creation is where the world has been heading to for the last decade or so, and unfortunately, we’re still playing catch up to some of our counterparts. That said, the potential that exists within South Africa is immense. We have the talent and local expertise to become global players if we really work together and build an industry that up skills and supports our youth. That’s what Gateway Media is all about, giving access to those that traditionally, would have been excluded from participating in the digital revolution.

The pandemic has shifted the focus heavily on content, what ideas have you been sharing for engagement?

We were privileged enough to have had already launched Conrad TV prior to the pandemic. Conrad TV is a conversational radio-television platform that intuitively exploits the best of both worlds by integrating radio and television into a simultaneous, single audio-visual offering. The platform is doing well, and we expect to see more uptake in the viewer and listenership numbers in the coming months. Additionally, we’re prioritizing the development of original content that can live on various platforms, such as online shows, documentaries and TV series’. We quite excited about the future, watch this space!

What is the Thato Molamu Foundation all about?

The Thato Molamu Foundation is a non-profit organisation that I founded in 2012, with the goal of having a measurable impact in the lives of under-resourced South Africans through healthcare, education and creative industries. The foundation aims to transform the mindsets of people by unlocking the hidden talents and potential of youth through film, animation, gaming, coding and art and entrepreneurship capacity building programs within creative industries.

You also head up Leaders in Motion Academy, in what ways is it a first of its own?

The Leaders in Motion Academy (LiMA) is one of South Africa’s first digital creative skills academies and production hubs based in the township of Eersterust in Tshwane. Our mission is to normalize access to digital creative (technical) and business skills for township-based creative entrepreneurs and to connect them to markets in Africa and beyond.

How has the balance between acting and business blended into your lifestyle?

Acting will always have a space in my heart and my years of acting in theatre, television and working on radio nurtured my love for storytelling. It also introduced the world to Thato Molamu, for which I will always be eternally grateful. With this business venture, I am pioneering a new wave of digital marketing and content creation, one in which African storytellers will have a seat at the table and a stake in the game.

Where can people follow all your business ventures?

We are available on our website at https://www.gatewaymediaza.com/about-us/, and people can connect with us on LinkedIn at Gateway Media ZA. For more work we do at LiMA, you can visit our website https://www.limacademy.co.za/ and our YouTube channel Lim Academy (don’t forget to subscribe).

Follow Thato Molamu!

Instagram: @thatomolamu

Twitter: @ThatoMolamu

Facebook: @ThMolamu

 

-Bridgette Makhela

Masego Maponyane On Modern Maps And The Power Of Social Media

Masego “Maps” Maponyane / 29 / TV Presenter / Actor / Social & Tech Entrepreneur

You’ve recently started a WhatsApp channel that goes by the name #ModernMaps, what’s it all about?

Modern Maps is a WhatsApp channel that essentially works as an app within WhatsApp. It fuses both artificial intelligence and a personal touch to ensure a closer connection with my followers and those interested in me, how my mind works, what makes me tick and my thoughts on mapping out the ideal tools to living a successful modern life.

Why a WhatsApp channel?

It’s more personal, it’s the most commonly used social media app on the continent. It requires far less data than any other app, and it enables more comfortable engagement with people. It’s also fairly uncharted waters and allows for a lot of growth potential.

How will subscribers benefit from #ModernMaps?

They can directly engage on categories that interest them, varying from Health, Fitness, Fashion, Wellness, Travel and general Lifestyle content created by me and get the inside track on what I think it takes to reach your potential and get the best out of your life.

What sets #ModernMaps apart?

It’s new, fresh, there’s none out there like it and it’s beneficial to your life. It has both audio and visual content in the form of video highlights and podcasts. Users can decide what they want to interact with and can have a more personal connection with what happens in my world.

How long did this idea take to execute?

Fairly quick actually, I work with a great team that was able to put it all together in a week, however the idea was always brewing from the way that the East was using the capabilities of text apps such as WeChat beyond just being text based.

How has the response and feedback been so far?

It’s been great! People have really enjoyed it and are constantly looking forward to receiving more in the future.

Sharing your daily life activities with so many people, does this ever have a negative effect?

Not in this case, because although I’m sharing more than ever before and making it a whole lot more personal, I’m still able to decide on what it is that I share, but it also allows me to be as honest as possible, as opposed to recreate the curated perfection of social media lives.

Has utilizing social media as a tool to inform your fans/followers about your growth, wins, losses and experiences made it easier to get the Maps brand out there?

It certainly has. It’s the people that support you that are the deciders of your success and to make them feel like they are a part of your journey can only be more beneficial than anything else.

What’s next, writing a book maybe? Do tell…

Haha! Oddly enough yeah, a book is on the cards, but it isn’t the kind of book that you would think! 😉 Other than that, I’m currently producing a film that’s being co-produced by Terry Pheto and directed by Akin Omotoso and is due for release mid 2020.

Follow Maps!

Instagram: @mmaponyane

Twitter: @MapsMaponyane

Facebook: @MapsMaponyane

 

Bridgette Makhela