Farah Fortune / 37 / Director & Owner of African Star Communications
Describe yourself in one word…
Ambitious.
Share your story on how you found your way into the business of Public Relations and Event Management
I started my own business in 2008 after being tired of having a boss. I left my job with no savings. I had R1000 to start the business and used R589 to buy my CC for the company.
How do you get up every morning and keep going?
I have bills to pay so I have to work! I also love my job, makes a big difference to my enthusiasm levels. I always set myself goals, so I continuously want to achieve them.
Was this always your vision for your future?
I knew I always wanted to be my own boss. I always knew I wanted to push women empowerment; I was just never sure how I was going to do it. So when I identified the opportunity to start my own business, I went for it. I had no idea if I’d succeed or not.
African Star Communications has come a long way, with celebrating 8 years this year, how do you plan on keeping up the great work?
We try and keep things fresh within the business through great Public Relations strategies and hopefully we will continue to do so for another 8 years.
One thing you never leave your home without?
Kissing my baby girl goodbye.
Family and friends, are they a solid support structure?
Yes, very solid support! I appreciate them so much!!! You really can’t do anything in life without solid support.
Club or chilling at home, what do you prefer?
Chilling at home. My job is about events and parties most of the time, so when I get a chance, I like to relax, which isn’t often.
How would you describe the South African entertainment industry?
A growing industry with so much potential.
Follow Farah!
Instagram: @fcfortune
Twitter: @fcfortune
Facebook: Farah Fortune
Follow African Star Communications!
Instagram: @africanstar08
Twitter: @AfricanStar08
Facebook: African Star Communications
–Bridgette Makhela
bkoolmedia 