Reabetswe Fortune Mooketsi aka “Rabi” / 26 / Founder & Director at I BAR PUBLICITY
How have you contributed to the industry so far?
Wow, it has been an interesting journey for me. PR really found me, in 2016 on a random day I got a call for my Mavin records (Nigeria) and they asked me to assist Tiwa Savage with PR, just a year later I was employed by Sony Music Africa as a PR intern – the greatest foundation ever! Having worked on the biggest projects; Dj Maphorisa, Riky Rick, Kwesta, Jabu Hlongwane, the list goes on and on! Six months later, I found myself at Universal Music as a Coordinator for the local division, 2018 releases had to become my babies; from Nasty C’s “Strings & Blings”, Lady Zamar, Prince Kaybee, Mafikizolo, DJ Ganyani, Kalawa Jazmeee, Dr Tumi, Khaya Mthethwa, I could literally go on. But I can confidently say I was truly blessed having worked with a quarter of the South African music industry and made a great contribution to that!
What does a typical day consist of for you?
My day consists of a lot of emails, long phone calls and seeking new opportunities! Re-Introducing myself, taking care of existing clients and ensuring that all is still going well.
What’s the one thing required when working with artists and celebrities?
Being selfless; having worked with number of artists has taught me to put the client’s needs first, and making sure their dreams come true!
Describe Public Relations in one word…
Exciting.
Who’s got the dopest brand/image right now according to you?
Riky Rick! What an Influencer!
What’s the secret to a successful event?
Planning and dedication.
One item you can’t survive without?
My phone!
It’s not easy working your way to the top, advice for upcomers?
Stay true to who you are, don’t break but just crack and get up! Be open to learning, be humble, don’t be scared of introducing yourself! With each opportunity you get, whether it’s a paying or non paying gig, take it as an experience and give it your all! It’s okay not to know, just ask! Make mistakes and learn from them!
Where can people reach you?
Personal: @RabiMe on Instagram & Twitter
Work: @ibarpublicity on Instagram & Facebook
–Bridgette Makhela
bkoolmedia 