Kgadi Annah Mothotse / 25 / Publicist & Booking Agent
How did you get into Public Relations?
I studied at a media school, Boston Media House and fell in love with the concept of creating ideas strategically to build a certain perception of the brand or whatever it is you are trying to achieve with your consumers. My personality was also well fitted for the career path that I chose because of the fact that I am so confident, I believe in my ability to create stars and so I ran with it.
Your journey in the industry so far, how has it been?
It hasn’t been an easy one at all. But it most certainly has been rewarding. But one thing that has really helped is to have my own goals and targets in mind. I know very well that I want to be the best and I know what it will take for me to get there. I think the journey is still to give me challenges to overcome, but the most important thing is to overcome them right? I won’t give up, that much I know. I plan to go out in history books.
Ambitiouz Entertainment, what has it taught you?
It has taught me a lot about loyalty and passion for my career. Ambitiouz Entertainment has given me a voice and a fighting spirit in the bigger scheme of things. It made me realize and expose my strengths, passions and weaknesses to masses and myself that I wasn’t even aware of. It has also assisted me to polish my skills.
Which artists do you represent at Ambitiouz Entertainment?
I represent all artists.
How do you deal with bad publicity that affects your artists’ reputation?
It is important to remind fans and media of all the positive things that the artist has achieved in a small period of time. It is also important not to stray away but instead own up and give a humble approach. Let people know you are also a person but one whose mistakes and successes are magnified by an entire nation, whether good or bad.
Is South African PR on a competitive level yet?
No, I don’t think it is. I don’t think that we are being creative enough, instead we follow methods and ideas that have already been there for over 20 years. We need more people to be innovative and really think outside the box and work with what they have. Whatever it is you are trying to sell will only be appreciated with a stand out, memorable approach.
A moment you’re really proud of to date?
Being asked to be on a panel of Women In Music, presented by Thiwe Mbola. I was asked to speak as a PR expert at the age of 25, making me the youngest person on that panel. Most recently is Sjava winning a 2018 BET Award for Best International Act.
What would you like the rest of 2018 to bring?
I would like it to bring more prosperity and success with the company and it’s artists.
A message you would give to industry personalities seeking to keep a lasting brand…
Stay true to yourself and be authentic. People fall in love with people who are true and give real life stories.
Follow Kgadi!
Instagram: @kgadiness
Twitter: @kgadiness
Facebook: Kgadi Mothotse
Follow Ambitiouz Entertainment!
Instagram: @ambitiouz_entertainment
Twitter: @Ambitiouz_Ent
Facebook: Ambitiouz Entertainment
–Bridgette Makhela
bkoolmedia 