MTV Channel Director, Dillon Khan
How will Lip Sync Battle Africa (#LSBAfrica) be unique in its own right?
As with most formats, the show will remain true to the original but we’ll also be adding a big touch of African flavour. We expect the celebs to get their inner performer out by dazzling the studio audience as well as the ones watching on MTV (DStv Channel 130). The guests will first perform an African classic and close with an international smash hit. It promises to be as entertaining – if not more – than the US version.
Content is vital, will the show keep viewers glued to their Television sets?
Content and talent are vital. This show gives you bragging rights when you defeat your opponent. Imagine seeing your favourite rapper singing Madonna’s “Like A Virgin” or a big name politician singing Kanye West’s “Gold Digger”. That’s what dreams, or nightmares, are made of. We’ll have the entire family gathered round the TV to watch this one.
Which big African names can viewers look forward to seeing on the show?
We can’t reveal who the names are just yet. You’ll have to tune in on Thursday 14th April at 8:50pm on MTV channel 130 to find out what we have in store for you.
Why the decision to use e.tv for the Lip Sync Battle Africa terrestrial premiere?
We like to share our sweets with everyone and it’s great to get a terrestrial footprint for this great property. We’ve partnered with e.tv before, whether it was the VJ search or the MTV Africa Music Awards. This format will premiere on MTV and then on e.tv 9 days later, allowing the whole of South Africa to enjoy this jaw dropping show.
Any hints as to who the hosts of the show will be?
It’s a top secret at the moment. There are many amazing hosts that we’re looking at and many who have reached out to us who want to take the reins. We’ll be announcing very soon, so stay tuned to mtv.co.za and @mtvafrica for breaking news.
Is there a set target to reach when it comes to viewership numbers for the show?
Our aim is ambitious – we are gunning to achieve our highest ever ratings on MTV.
Overall, what can viewers expect on Africa’s version of Lip Sync Battle?
If you’ve seen the US show on MTV on Mondays at 9:35pm, multiply it by a gazillion.
–Bridgette Makhela
bkoolmedia 